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Kimia Goes to Mobile World Congress 2017 in Barcelona

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This is that time of a year when Barcelona becomes the hottest place for all mobile – on February 27th the city will greet hundreds of mobile industry professionals from all over the world to become part of the Mobile World Congress 2017.

Kimia team will have a booth H10, check out the map of the venue below to see where you’ll be able to find them and talk.

You can win 2 passes to the Mobile World Congress by following these 3 easy steps:

  1. Follow Kimia on Facebook, LinkedIn and Twitter
  2. Share any article from http://mindtheroi.com
  3. Tag your post with #MindTheROI, #MWC17

And you are practically a winner!

PS. If you’re curious to know how Kimia manages to make 1 of 30 affiliates they work with a millionaire, read their blog Mind the ROI

 

The post Kimia Goes to Mobile World Congress 2017 in Barcelona appeared first on mobyaffiliates.


8 Reasons to Increase Your Product Profits or Monetize Inventory with Mobusi

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mobusi mobile advertising is a leading advertising company with a mobile-first and performance mind-set.  As one of the most valued mobile agencies worldwide, we’re able to help increase the volume of qualified users for any app on the market.  We’re also able to monetize the current audience with the best results and innovative formats.

What have we got to offer?

  1. Advertising: We explore all realms! We offer video, both CPI and branding, all ad formats, including playable ads and In-App advertising.  You name it, we do it!
  2. Targets: We pride ourselves on hitting KPIs hard, optimizing every source to ensure the best results for our clients.
  3. Branding: We’re able to run campaigns for brands through SunMedia, who is responsible for Video and Branding at mobusi.  As well as this, we have our own influencer platform, influensi, the newest marketplace on the block – uniting influencers and advertisers alike.
  4. Publishers: We’re able to target the most appropriate ad for your audience, guaranteeing you unmatched eCPMs.
  5. Programmatic: We use our own DSP to speed up the RTB process, and have an extensive list of partners working with us.
  6. Games: Our company Lab Cave develops video games to suit all audiences, using a whole range of themes, suited to your mobile or tablet.
  7. SMS: Instasent are our leaders in SMS Marketing, with clients being able to connect through our web or our integrated API.
  8. Self-Service: Our self-service platform enables you to buy CPM and CPC traffic with the touch of a button. With worldwide coverage, on all devices using all targeting options, we cover all bases.

Meet us at Hall 8.1 Booth E37 at Mobile World Congress in Barcelona!

The post 8 Reasons to Increase Your Product Profits or Monetize Inventory with Mobusi appeared first on mobyaffiliates.

The Game of App Installs – What Country To Bet On In 2017

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When considering the next step of business development, you’ve probably already thought of developing a mobile app for iOS or Android, or probably both. Whatever the case is, you might have also wondered what region or continent you’d want to start from once your app has been developed. Consider this article as the go-to-for-infographics, most relevant statistics based on reputable reports from 2016 and professional predictions for 2017.

The mobile market in general has seen a lot of changes since its dawn, but what awaits app publishers and mobile users in the coming year is rather impressive. “China, USA and India now contribute to half of the global smartphone shipments”, – announced Counterpoint in its press release. If the following statement answers the main question to why you decided to engage into reading this article, you may quit right now as that is the state of affairs in a nutshell. However, you might still be interested to learn more about why these top three countries, being essentially different in their cultures, GDP and market share dominance have become the leaders in the battle for most app downloads.

Let’s begin with India. India, a country famous not only for its spices, cuisine and scenic landscapes, but now also for its great Android smartphones penetration. Q1-Q3 2016 were looking very promising for the ‘Made in India’ handset makers including Micromax, Intex and Lava, as their total number outreached 83 million. However, Q4 took a sudden turn when domestically manufactured smartphones took a 18% slip and rolled over for Chinese brands contributing to 46 per cent of the total smartphone market.

Indian smartphone market, market shared Q4, 2016, Q4 2015

Looking back at the last few months in 2016, the Indian smartphone market would show a more or less similar figures among the brands: Samsung secured a 24 per cent share, followed by Vivo with around 10 per cent, Xiaomi and Lenovo that shared 9 per cent each and Oppo.

Apple occupied a humble spot becoming the 10th in the smartphone rankings.

Indian mobile market analysis, regardless of the smartphone brand, has shown stunning results as they revealed that this developing region had surpassed the USA and Brazil to become the country that downloaded the most Android apps from the Google Play store, according to 2016 Retrospective Report from App Annie. Indians also succeeded in most time spent using Android mobile apps.

Based on the research released by Counterpoint more than 260 million people in India have a smartphone, which also suggests that almost 94 percent of all smartphones shipped in the country run on Android.

If your course of actions involves iOS, it’s important to note that in 2016, according to the same App Annie report, China became the largest market in terms of App Store revenue. In addition,  the report predicts that China will generate the largest revenue growth for any country by 2020.

Top 3 Countries by Quaterly iOS App Store Revenue

It has become apparent that the future is with non-game brands and product companies switching to mobile, games revenue still show 4.43 times more than the rest of the App Stores categories combined, based on what SensorTower depicted in its report.

With 90.1 million iPhone users the US remains a quite a lucrative market, especially for app developers whose primary vertical is Games (87 percent of revenues). The remaining 13% came entertainment companies providing streaming services, such as Spotify, HBO, and Hulu. Among non-game apps, the championship was divided between the old timers, i.e. Facebook Messenger, Facebook, and YouTube.

Number of iPhone users in the US from 2012 to 2016 (in millions)

Now, let’s take a quick break and indulge in a small teaser: it is expected that in 2017 there will be 253.91 free and 14.78 billion paid app downloads worldwide.

“What about LATAM?”, you may ask. “Everyone’s talking about LATAM these days”. Indeed they are and so they should.

It is predicted that in 2017-2019 Latin America’s mobile internet ad spending will rise from $3.92 to $7.92 billion. The International Data Corporation (IDC) shows high expectations for Brazil as well as the rest of the region to see triple-digit growth in programmatic digital display ad spending throughout the whole year. What’s even more exciting is that total investments should nearly double in 2018.

“The Dominican Republic (690M sessions) and Bolivia (538M sessions), while not ranking in the top 10 countries for sessions, had the highest year-over-year growth in session activity, with 116% and 155% respectively.” – says Flurry.

Utilities/Productivity apps have found a particularly interesting recognition among Android phablet users in this part of the world and a steady decline of feature phone shipments.

Top App Categories in Latin America

All in all, if you’re planning to launch or expand your existing mobile app’s presence in a few strategic territorial zones, be mindful of a few other bedrock elements of a functional marketing campaign a) localization; b) key targeted audience; c) User Acquisition expense and ROI.

The post The Game of App Installs – What Country To Bet On In 2017 appeared first on mobyaffiliates.

Appness is Heading to GDC 2017 in San Francisco

Fresh Off Its $100M Round, Yeahmobi’s CEO Talks About China’s Role in the Global App Economy

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This post originally featured on the Yeahmobi blog here

The content and mobile insights lead of AppsFlyer, Shani Rosenfelder, recently spoke with Yeahmobi’s CEO Peter Zou, and discussed market trends and China’s role in the global app economy.

China is playing an increasingly major role in the global app economy. It is now the largest revenue generator in Apple’s App Store. It is projected to generate over $20 billion in mobile ad spend in 2016 and more than double that in 2018.

It is therefore no surprise that more and more apps are taking their business to China, despite the challenges (localization, government bureaucracy, Android app store fragmentation, to name a few). With their know-how, Chinese apps and media companies are also spreading their wings across the globe. One such company is mobile performance marketing network Yeahmobi, which recently raised a massive $100 million round.

In this edition of A View From Above: Conversations With CEOs, we spoke with Yeahmobi’s CEO & Founder Peter Zou about the Chinese market, global mobile advertising trends and what the company will do with its new funding.

Yeahmobi CEO Peter Zou

Peter

AppsFlyer: Congratulations on your impressive $100m round! How will the company use the funds? In which areas will you be investing in?

Thanks. We plan to use the funds as working capital needed in the mobile advertising business, in subsidiary companies and branches, as well as for a reserve fund for the company’s M&A efforts of consolidating global digital media assets. As part of our global aspirations, we plan on leveraging the favorable capital market conditions in our home market of China to pursue global growth opportunities.

Unlike the NASDAQ, high-quality listed companies with digital media concepts are limited in number in the Chinese capital market. They are able to command premium valuations compared to their overseas counterparts. For example, the A share listed mobile advertising companies can be trading at a price to earn a multiple of 50x, compared to 10x of US-listed peers. Investors’ willingness to pay for the growth enabled by overseas acquisition and the potential valuation multiple arbitrage also drives an increasingly high number of listed companies to pursue profitable digital media assets globally. As the leading global mobile advertising company headquartered in China, Yeahmobi is ideally positioned to capitalize in such a market.

The main purpose of the M&A will be to upgrade the technology and to build presence in certain markets of the company that complement our existing reach. Additionally, the move perfectly positions Yeahmobi to execute our M&A efforts of consolidating high-quality global digital assets.

What are your clients’ top 3 challenges?

The first challenge we see from our clients is the increasingly expensive price of traffic, leading to some advertisers struggling with balancing volume and ROI. This requires them to have a smarter marketing strategy. Second, insufficient accuracy in targeting and lack of abundant ad formats are problems most advertisers talk about. The third challenge is the lack of transparency and direct control of traffic, which also requires more development of third party tracking tools.

How do you differentiate yourself in a highly crowded media space?

Yes, the market is very crowded, but we think Yeahmobi is different with our vision, our customer-focused service and our leverage on capital. Our vision is to “Flatten the world with technology”. That means we build a bridge to connect Chinese advertisers with the international market and international advertisers with the Chinese market. We have been recognized as one of the best globalization partners in the domestic market, helping many leading Chinese internet companies go overseas.

One of Yeahmobi’s core company values is being customer oriented. Our entire team is very much customer-driven. We aim to provide the best service to our customers with our well built technology and platform. Also, we are focused on the development of technology and product to provide additional value to our customers. Thirdly, as we could leverage the funds in our home market, we could use the money to upgrade our technology much faster than other players in the market.

Overall, Yeahmobi has four arms: Mobile Affiliate Network, Media Buyer, global game publisher, and app developer. Why is the business structured in this way, and how do these services fit together?

Actually, our core business – mobile advertising and monetization is structured with four arms including Mobile Affiliate Network, Media Buyer, SSP and self-serve DSP. For advertisers, we provide performance-driven solutions through our Mobile Affiliate Network, Media Buyer and SSP arms, which cover multiple types of traffic: premium and long tail traffic; in-app, search & social traffic; bundle and programmatic media buy traffic. For developers, we provide monetization solutions with our SSP platform. And for affiliates, we provide the programmatic media buying solution via our self-serve DSP and also provide the monetization solution via our Mobile Affiliate Network. So overall we provide an end-to-end advertising and monetization solution to all our partners including advertisers, agencies, developers and affiliates.

Other than the mobile advertising and monetization product, Yeahmobi also aims to offer a vertical based solution for e-commerce and gaming. For the former, we have recently released our retargeting solution YeahTargeter; for the latter, we specialize in offering a complete solution for international games entering into China.

Do you think media companies can lead to a more transparent ecosystem or will it be up to the buyers who will make this happen?

I think more transparency will definitely be driven mainly by buyers. But as the media market is extremely crowded and competitive, some media companies will play transparency as their key selling point, which will also drive the market to be more transparent. So overall, I think the ecosystem will become a lot more transparent in the near future.

What do think about the dominance of Facebook and Google in the mobile ad space?

I think the dominance of Facebook and Google in the mobile ad space is still growing, which means I believe they will only become more dominant in a few years. But the good news is that the overall mobile ad space is still growing and the rest of the market is still big enough for other media companies to play in. Even if you take a small share of the market, there is still room for other successful and sizable media companies. Besides, there is always long tail inventory available, which could meet some of the advertisers’ needs.

What do you think of the role unbiased third party tracking is playing in the mobile ecosystem? How do you see the attribution space shaping up in 2017?

There is no doubt that third party tracking is playing a very significant role in the mobile ecosystem, as it is positioned between the demand side and supply side, providing transparency and helping both advertisers and partners to optimize their marketing strategy. I believe the attribution space is already quite shaped up. Having said that, I also think that the tracking tool that would provide more transparency and give more advice on how to optimize marketing spend will win more market.

In your opinion, what are the top 3 mobile marketing trends that will shape 2017?

First, I believe more and more marketing budgets will be spent on mobile, which was the trend for the last few years and will also continue; second, I think the new interactive ads will become popular on mobile in 2017, as both the technology and demand are ready; third, the market will get more and more transparent, as mentioned earlier. Transparency is not only the desire of buyers, it will also make the ecosystem healthier, and with the increase in customer demands, media companies and publishers will put more efforts to meet such these demands.

For more on Yeahmobi, you can check out their site here.

The post Fresh Off Its $100M Round, Yeahmobi’s CEO Talks About China’s Role in the Global App Economy appeared first on mobyaffiliates.

Meet Avazu Holding at Mobile World Congress 2017

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Avazu Holding is attending Mobile World Congress 2017. Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA (one of the three major international organisations in mobile world), and this year, the event will be held in the Mobile World Capital Barcelona, 27 February – 2 March 2017.

Mobile World Congress 2017 will unite more than 2,000 companies and 101,000 industry talents in the broader mobile ecosystem from 208 countries and areas in the world. Over 3,600 industry analysts and media reporters will attend the conference.

MWC at a glance

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There will be a large variety of new technologies at the conference, including 5G technology, equipment, LAA, NFV and more, that will affect the future trends in the mobile world. Additionally, operators such as AT&T, BT, NTT, Telegram, Telenor, China Mobile, Telefónica and Vodafone, and manufacturers including Ericsson, Huawei, ZTE, Nokia, Samsung, HTC, Lenovo, GIONEE and OPPO, will also participate in the conference.

Avazu Holding will present its global resources and updated products during the conference and will explore future trends with other participants through exciting discussions. Key details for the conference are below:

Guest speakers

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Conference agenda

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Avazu hopes to see you in Barcelona. For more info, you can email Avazu here.

The post Meet Avazu Holding at Mobile World Congress 2017 appeared first on mobyaffiliates.

Mobupps Enters The Top Of Mobile Advertising Index By TUNE

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The Mobile Advertising Index allows you to quickly discover and evaluate the best advertising partners of the moment, so you can optimize return on ad spend and scale your target audience. The tool will enable you to filter advertising partner performance across 20 criteria ranging from device type, geolocation, payout structure, and more. Get instant results for over 1000 ad networks and publishers.

TUNE Mobile Advertising Index Filters

According to this rating, Mobupps company entered to the TOP of 10 worldwide ad networks by the number of clients working with it, as well top 25 by volume of traffic.

Mobupps took a strong position in the next markets:

  • Top 10 in Asia
  • Top 10 in East Europe
  • Top 9 in Europe

Tomchin Yaron CEO of Mobupps «Recent years in the mobile advertising space there has been a growing number of ad networks. When you are researching new advertising channels, sometimes it’s helpful to look at various ranking reports and to find out which partners are most relevant to your unique campaigns, you’ll want to look at real performance data that are tailored to the metrics you want to measure. You can reach successful mobile campaign only when a marketer at the client side find a mix of successful channels, and usually several of these channels (at the price, volume, audience, GEO and more) That’s why this the first version of Index by Tune give you a peek at data that is available to help you make better advertising decisions. We are very proud to be in the top categories on many markets and different metrics. We invest a lot last year into technology, improving processes and fighting fraud and show its results now by working with many clients and doing good results and high volumes for them. Our success it’s our clients success and vise versa! We hope to continue the high growth of the company and keep the growing our circle of happy clients».

TUNE Mobile Advertising Index Europe Top 10

TUNE Mobile Advertising Index Asia Top 10

The post Mobupps Enters The Top Of Mobile Advertising Index By TUNE appeared first on mobyaffiliates.

Introducing In-text Ads For Mobile: Advertising With Better User Experience

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Blogs and mobile websites that have a lot of textual content often face the problem of traffic monetization. Placing images, text, and ads on a small screen is a challenge. Site owners need to find a way to benefit from the content while not disrupting user interaction with content, or driving them away with irrelevant information.

The audience reacts better to ads that blend naturally into the environment, fit the context of the website and provide additional value to users. This type of advertisement helps to avoid user frustration and abandonment — common reactions to overly intrusive ads.

There is a solution for text monetization which has been successfully functioning on desktop for about 15 years — in-text ads. And yet, this format is quite new to mobile publishers despite its perfect suitability for the mobile environment. Clickky became the first company to introduce the in-text ad format to mobile via the self-serve platform for publishers.

Clickky’s Mobile In-Text Ads

Text monetization for desktop

The idea of website copy monetization by supplementing it with hyperlinks, which would lead to advertisements, has been circling the web since the early 2000s. By mid-2000s it got around major publishers, such as Forbes, who started including in-text ads into the articles on their website. Initially, ads were indistinguishable from editorial content, which confused the users and generated concerns about journalistic ethics. Another problem that plagued in-text advertising in its early days was the irrelevance of ads to the content of the website where they have been displayed. It could result in the websites losing users’ trust and therefore, traffic decrease.

However, with the improvement of algorithms, the problem of irrelevancy has been tackled, and in-text ads became an integral part of web monetization strategies. The ad format is widespread on entertainment websites, soft news sections, on blogs and forums. Although, major publishers like U.S. News, MSNBC, and Fox News display in-text ads as well.

Even as user-generated content, like message boards, remains a significant source of inventory for in-text ads, big brands like IBM, Ford, Volkswagen, and Intel also make the full use of this advertising format.

Why in-text?

For publishers, in-text ads provide an additional opportunity to increase revenue. These ads fill the spaces that are not available for other ad formats so publishers can make profit from every bit of their websites. Moreover, in-text ads allow to reach out to the audience which cannot be accurately spotted by the system setup of contextual ads or social networks search engines.

The in-text format is advantageous due to its simplicity and the easy integration process. The ads can be placed right away, so the bulk of the budget goes on the increase of the number of contacts from the audience, rather than on the development of design banners.
And finally, in-text ads are user-friendly, they provide added value to the visitors as well, by introducing new and relevant content.

Finding solutions for mobile

In-text ads provide excellent opportunities for small screens: ad publishers can earn revenue without cluttering the site with ads, distracting the users’ attention or covering the content — in general, without spoiling user experience. However, until Clickky launched this ad format on the Self-Serve Platform for Publishers, it had not been possible to monetize textual content on mobile the way it could have been done on desktop.

Now, Clickky is able to serve in-text ads in more than 120 countries of the world, with 100% demand guaranteed for any publisher. The mechanism is simple: Javascript analyzes keywords on all pages of the website; then, it compares the keywords with the ones, which had been assigned to the offers in Clickky’s database. When the match is found, a hyperlink is added to the website, which leads to a mobile offer with relevant targeting by device, location, and OS on App Store or Google Play or a website.
The more readers a publisher has, the more profit can be expected — a perfect solution for blogs and websites with high traffic volume.

Clickky makes sure that all the offers correspond to the website category and therefore coincide with the users’ interests and expectations.

Conclusions

In-texts might be the answer to the major challenge that mobile publishers face: how to combine great user experience with monetization opportunities?

Taking advantage of the new advertising format can help the owners of mobile websites to profit from the textual content without driving the users away.

Clickky’s Self-Serve Platform now provides all the necessary tools for placing the in-text ads directly on the website or blog, without any additional help.

The post Introducing In-text Ads For Mobile: Advertising With Better User Experience appeared first on mobyaffiliates.


Admost Mediation Router Helps Online Head Ball App Fulfill Its Monetization Potential

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Online Head Ball is a multiplayer football game, played by +10 million players from all around the world. The players can play 1-1 live matches with their friends and other players in single and seasonal matches and tournaments.

The monetization strategy of the game is in-app purchases and programmatic mobile advertising. On programmatic mobile side, players may watch videos and get offers through offerwall to gain extra coins and items in the game. And there is also, interstitials between the matches and pop-up native placements.

Ad Types: Offerwall, Rewarded Video, Interstitial, Native

Main GEO: TR, EUROPE, CIS, LATAM

Online Head Ball iOS game

Challenge

The traffic spreads to many countries and it’s a challenging process to optimize each ad requests in terms of eCPM and fill rate.

The Solution

AMR’s experienced team selected the right ad networks due to Head Ball’s top GEO and ad types.

  • –  AMR’s independent mobile mediation platform; only routes the best yielding ad networks
  • –  Easy SDK integration
  • –  Competitive eCPM rates and fill rate
  • –  Increase the value of each ad request
  • –  Increase the conversion rate with increasing ads diversity
  • –  Maximizing performance per each placement per each country

The Results:

  • –  Fill rate reach %97
  • –  Increase in ad discrepancy
  • –  eCPM rate increased by %75
  • –  Revenue increased by %300
  • –  AMR generated %60 of all revenue( up from %25)

Oliver Slipper, CEO of Masomo, said: “AMR has transformed our advertising revenue line. Online Head Ball has a very diverse geographic spread of users, so the ability to dynamically and in real-time, optimise the yield by ad type in every country has been a big positive for us. Aligned with this, we have been able to focus all our energy and time on product development and marketing with AMR taking complete care of advertising for us.”

The trending applications and games are using AMR for mobile ad monetization process. Join the independent ad mediation and maximize your mobile ad revenue.

Sign up now

Reach Admost team today!

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Meet Yeahmobi at Mobile World Congress 2017

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Yeahmobi is heading to Barcelona, Spain, to attend Mobile World Congress. This year, Yeahmobi is bringing a full range of technological products to meet the needs of different clients.

For advertisers, Yeahmobi uses four major traffic channels to help acquire active users: Media buying, Performance Network, Native ads platform and YeahDSP, allowing access to over 75% of the world’s premium traffic and a large volume of long tail traffic, available in more than 200 countries and regions worldwide.

Yeahmobi AdTech

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For app developers, Yeahmobi’s extensive direct advertiser portfolio provides a flexible, easy and efficient monetization solution. Developers maximize their eCPM by choosing to integrate an SDK, an offline or online API, or a Smart Link.

For the gaming and e-commerce industries, Yeahmobi has introduced a proprietary retargeting tool, YeahTargeter, and the FMP tool Clientgear.  These tools help improve the efficiency of campaign planning, execution, and significantly increase ROI.

You can meet the Yeahmobi team at Booth 8.1 H14. Please contact Michael Levin to arrange a meeting.

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Meet Black6Adv Team At The European Summit Barcelona 2017

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It’s that time of the year again – we are going to attend The European Summit Barcelona – one of the greatest event in Europe that gathers thousands of professionals coming from every sector of the online entertainment industry, e-commerce, financials, gaming, gambling, dating, forex, binary options, health, nutraceuticals and many others…

This 4 days event, from the 4th to the 7th March, helps professionals to find new business opportunities and start potential partnerships in a relaxing and stimulating venue. Sitges is a great place to make this possible. The weather and the beach create a perfect natural context to discuss new cooperations.

During the event we will present our state of the art advertising platform, which is capable to ease mobile traffic exchange and that will help every publisher and developer monetize all traffic from websites and apps. We’ve developed a complete and innovative Android SDK that can be easily implemented inside your application, helping you to triple your revenues through in-app advertising.

We are going to participate as visitors, meeting potential clients and partners at their stands, and as small exhibitors.

We will be available for a talk during the speed meetings hours on the 5th of March.

Come and meet us at table #25, we will be glad to show you our advertising platform and create possible cooperations to grow our businesses together. To schedule a meeting with us please follow this link.

The post Meet Black6Adv Team At The European Summit Barcelona 2017 appeared first on mobyaffiliates.

How-to Get Quality Mobile Users, Not Just Installs

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Are your CPI campaigns delivering quality users or just installs? The actions a user takes AFTER they install your app, are where their value is observed. Are they engaging with the app or did they uninstall the next day? Have they made any in-app purchases?
Your internal key performance indicators (KPIs) such as user retention, purchase value and life time value (LTV), are the ideal metrics to determine the value of each user and the overall success of your campaigns. To understand performance against these KPI’s and optimise campaigns against them, you need to share your PIE – that is your post-install event data.

Here are three main ways you can share your PIE and eat it too:

Benchmarking And Optimising With A Larger Pool Of Data

Here at Mpire Network, we have access to performance data from thousands of advertisers and campaigns. This enables us to compare your campaign performance to relevant benchmarks in order to react if campaigns begin underperforming against your KPIs.

Because we have access to loads of PIEs, we can optimize campaigns on a much larger, more reliable pool of data. With an understanding of your post-install KPIs, we utilise our abundance of historical campaign performance data to begin optimising your campaign as soon as it is launched. Delivering fast and superior campaign optimisation.

Optimization Against KPIs

Some ad networks will optimize CPI campaigns to maximize installs – because for a CPI campaign, it is the install the ad network gets paid for, even if the user uninstalls the app the next day. Armed with your PIEs, Mpire Network can identify and profile your most valuable users i.e. the users that perform against your KPIs. We can then optimize your campaigns to target the users that give you the most value.

Increase Traffic Quality

With access to your PIEs, Mpire can see if a particular traffic source is sending loads of installs, but no users of value to you and then remove them. If we can see user engagement and uninstalls, we have the the power to remove sources delivering consistently low-quality conversions, in real time.

Mpire’s mission is to maximise the impact and reach of every dollar our clients invest in online advertising.  When advertisers share their PIE and KPIs with us, the results are tremendous. Mpire Network allows for simple integration with many attribution tracking platforms.

With visibility into your PIEs, Mpire Network can optimise your campaigns based on your actual KPIs – not just installs. Join the Mpire today to start reaching your highest-value app users. If you’re already advertising with us and would like to share your PIE, get in touch with your account manager to take the next steps to ensure long-term success.

The post How-to Get Quality Mobile Users, Not Just Installs appeared first on mobyaffiliates.

AppsFlyer Global Performance Index Shows the Value of Mobile Video Ads

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In the highly competitive app market, user retention has become a primary focus of mobile tech companies. In a recent report, the current status of user retention should alarm mobile marketers. With just 10-12% of users continue to be active seven days post-download, a mere 4-5% will continue to use an app after one month. At this stage of app market development, user retention and engagement should be the prior consideration during the marketing campaign.

In the latest edition of ‘Performance Index’ published by mobile measurement platform AppsFlyer, retention rate becomes an important parameter to decide the performance of a media source perform in mobile advertising.

Several video ad platforms achieved outstanding results last year according to the index. Mobile video has become a powerful way to grab user’s attention and retain users after installation. Since the beginning of 2016, Yeahmobi has started to strengthen its video ad layout, from video ad’s content, raw material, production, to launching of video ad, and performance marketing of this new form of mobile ad, in the bid to improve retention rate of apps. Through data collected in Yeahmobi system, a gaming app’s performance was largely improved after optimizing video creative. Its CTR raised to over 28%, retention rate reached over 70% one day after download, over 40% seven days after download, and its ROI raised to over 30%.

Along with the popularity of smartphone and development of infrastructure in markets like India, SEA, Russia, Africa and Brazil, video ad will continue its escalating trend, helping marketers acquire larger number of engaged users.

Other Yeahmobi rankings in the AppsFlyer Performance Index MWC 2017 edition:

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For more information, you can visit the official Yeahmobi site.

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Wewe Media Network Co-Founder Ronny Lua Talks Affiliate Marketing

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Ronny Lua is the Co-Founder of Wewe Media Network, a industry-leading performance network specialized in smartlinks/rotators. Ronny has been in affiliate marketing since 2008, and has managed 8-figure campaigns together with his media buying team. He is presently the Affiliate Director at Wewe Media Network, and happily shares his wealth of experience with the affiliates on his network.


What is Wewe Media Network and how are you positioned in the market?

Wewe Media Network is a Tier-1 affiliate network specialized in the most profitable verticals and offers –– mobile content, leadgens, CC trials, casino, downloads/extensions. We take pride in being a boutique network –– so we make sure we give affiliates what they want! We are the first to offer fixed-payout smartlinks, and many affiliates choose to run with us because we are able to give them personalized links and offers, something that no other network provides.

What types of clients do you work with?

Direct advertisers, affiliate networks, affiliates, content publishers, ad networks…. Everyone who loves traffic and monetization!

What geographies are you focused on and where are you seeing the most growth?

While we are headquartered in tiny Singapore, we are truly global! The core value we provide to our publishers is the ability to monetize their traffic in all countries, so we don’t focus on any particular regions. As for single offers/verticals, we are doing massive numbers in LATAM, Nordics, Europe, Asia. We are very strong in these markets, and they are growing rapidly.

What are your main tips for successful affiliate marketing?

I started my own affiliate career in 2008. Affiliate marketing doesn’t wait for anyone – it changes at an unbelievably fast speed. Along the way, I’ve had to pivot multiple times, and master different traffic types and offer verticals. In these 8 years, my team and I have ran tens of millions of dollars in campaigns. Here are a couple of critical lessons:

  • Strong networks – Build good relationships with your ad reps & AMs
  • Never get complacent – stay curious and updated with industry trends
  • Stay focused – stick to one thing, master it
  • Embrace failure and losses – you will never succeed unless you know how to fail

I’ve a ton more stories and lessons to share, too long for this interview. If you’re keen to talk to an “old” affiliate guy, just find me on Linkedin and we can have a chat!

What types of offers do you have? What are the benefits of working with them?

Our offers can be categorized as follows:

Global Intellink®

  • Mainstream
  • Adult

Vertical-specific Intellink®

  • Mobile content o Antivirus
    • Whatsapp
    • Sweepstakes
  • SOIs / Leadgens
    • Dating
    • Sweepstakes o Casino
  • Credit Card Trials
    • iPhone
    • Sweepstakes

We have Machine-learning built into our smartlinks, and we also provide landing pages for affiliates who don’t want to bother with finding/building their own pages.

As a former affiliate myself, I know the HASSLE of constantly having to split-test landing pages and offers. BUT, I also know how critical that is. That’s why I came up with our product, so affiliates can just focus on buying and optimizing traffic, and letting our Intellink® take care of the rest.

We package the best-converting offers and LPs into (1) Intellink®, so affiliates can focus on buying/optimizing traffic, and not worry about running lousy offers/LPs, or offers going down. Just send traffic to [1] link, and we make sure your traffic is sent to the BEST landing page and offer.

Wewe Media Network Operations 

What kind of people work with you in the team at Wewe Media Group?

AMAZING human beings! 90% of our team have experience in affiliate marketing, and our Account Managers all used to run multi-million dollar CPA campaigns. (so yes, GRILL our AMs if you need help to get to the next level!) We are headquartered in Singapore, with offices in various parts of Philippines. This year, we are looking to expand and set up offices in Europe and US.

What mobile devices do you use?

Huawei Mate 8 FTW!

What are your favourite apps?

Evernote, Whatsapp, Slack, Yahoo Finance

What do you think about Machine Learning technologies and their potential for advertising?

Machine-learning can be scary, sound ridiculous, and quite dumb at times! We have been working on making our machine better for the past 12 months. While it was quite dumb initially, it has since evolved into a lean and mean machine, more than capable of replacing human optimization.

Here’s a fun case study we did.

We did a test pitting our own media buyers against our current version of Machine- learning system and despite all the experience we had running campaigns, machine still beat us by a cool 20% in performance!

Old-school media buying and manual optimization still works, ONLY IF you have a massive team of skilled media buyers. And even with that, you won’t be able to monitor your campaigns 24/7. To survive, and thrive in this cut-throat industry, Every edge counts. You need to find that competitive edge you have over others, And FOCUS on the stuff that really matters –– Buying Traffic.

Machine Learning is the present, and the future. If you’re in the affiliate industry, and not utilizing it, you will be left behind. Period.

If you want to know more about what Ronny Lua does and how Wewe Media Network helps affiliates and publishers get better EPCs and eCPMs, sign up for an account here. Just mention “ROBOCOP” in the “who referred you?” column,
and get your account upgraded to a premium account.

The post Wewe Media Network Co-Founder Ronny Lua Talks Affiliate Marketing appeared first on mobyaffiliates.

Win a Free Ticket to the App Promotion Summit New York

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Mobyaffiliates is pleased to offer you the opportunity of winning a free ticket for the App Promotion Summit, the leading app marketing event. The ticket includes full access to the main conference and workshops plus breakfast, lunch, a cocktail hour and the networking drinks reception.

App Promotion Summit New York will take place on 6 April in Manhattan and will cover the full range of marketing techniques including App Store Search Ads, mobile growth hacking, ASO, user engagement & retention, analytics, deep linking and video promotion.

Presenters include experts from eBay, The New York Times, Jet.com, Urban Airship, Starwood Hotels, 1stdibs, Harry’s, Dashlane, Google, iHeartRadio, TodayTix, Duolingo and Nickelodeon.

The conference will assemble over 200 app marketing professionals on one day in an unrivalled atmosphere. Full details on the packed schedule, superb speaker faculty, interactive roundtable format and stunning venue can be found here.

To enter the draw for a free ticket, simply send an email titled “Soko Media APS Competition” with your details.

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Meet Mobvista at ad:tech New Delhi 2017

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Mobvista is co-hosting at ad:tech New Delhi 2017 with Dailyhunt. A panel will take place at the event on the subject of ‘How to Earn Big in Apps’. Dailyhunt features over 90 million users and is a popular news aggregator app that harvests news from over 600 different sources and supports 14 different Indian languages.

Here are the key details for the event:

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Hosting is Robin Duan, Founder and CEO of Mobvista.

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Speakers at the event include the following:

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The full agenda can be found below:

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For more information, you can visit the Mobvista site here.

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Self-Service with PropellerAds’ Pay-Per-Conversion Advertising

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This post originally featured on the PropellerAd’s Blog here. 

PropellerAds presents new technology that automates buying of display or mobile traffic on a CPA bidding via Self-Serve Platform, giving advertisers access to their target audience for the lowest possible cost.

Nobody likes saying this out loud, but there is a certain risk that your ad campaign will bring zero conversions even though you spend your entire budget on it. It’s no wonder that advertisers from all over the world prefer to work on a cost-per-acquisition or a cost-per-action (CPA) basis; they pay only when a desired action is performed.

Considering the primary benefits of this bidding model, PropellerAds introduces SmartCPA – a unique solution to enable a smooth launch and an effortless optimization of CPA campaigns.

No matter how big or small your business is, or whether you have experienced media buyers driving your advertising strategy, SmartCPA allows you to run optimized CPA campaigns and achieve true performance with less effort and a smaller budget!

What is SmartCPA?

SmartCPA is an auto-optimized performance marketing solution that focuses on driving actions along with complete control, transparency and flexibility of self-service advertising.

Who can use?

SmartCPA is available for all advertisers who are using the Self-Serve Platform from PropellerAds or running managed campaigns with the help of our talented team of professionals.

What are the benefits?

Budget optimization and cost-savings

  • Advertising solution that is available for businesses of all sizes – launching of SmartCPA campaign starts from as low as $200.
  • Advertisers pay a small fee for traffic that goes on test campaigns, but as a result get a fully optimized CPA campaign with true performance.
  • No middlemen – you get the total control over your CPA campaigns; no extra spendings of budget and time on a third-party providers.
  • All tracking is done within your account in the Self-Serve Platform; no additional services or platforms required.

Easy to launch and easy to track. You define the goal and the budget, SmartCPA will do the rest.

SmartCPA campaigns are comprised of 3 stages:

  • Creation of a New Campaign – you set your campaign’s goals and budgets.
  • Testing of the Campaign – you watch over automatic testing and optimization.
  • Taking the Campaign Live – you get a fully conversion-optimized campaign with pay-per-action bidding.

How SmartCPA Works?Automatic test and optimization

Once you define your goals and budgets based on the campaign’s settings, the SmartCPA machine-learning system starts testing pre-selected inventory to determine the best-performing audience for your offer. Once the system achieves significant amount of conversions, the campaign switches to a CPA payout model, so you pay only when new conversions occur.

As a result of using SmartCPA solution, you get a fully optimized working CPA-based campaign with whitelist of ad placements that brings conversions – with less effort and a smaller budget!

Whether you need app installs or quality leads, SmartCPA will help you to acquire users and take revenue-generating actions, without spending money on anything except true performance.

Ready to try? Register an Advertiser account and start your SmartCPA campaign in 5 minutes!

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Three Tips to Improve Mobile Advertising ROI

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Singular recently announced the Top 20 Best Performing Mobile Ad Networks based on the world’s first ROI Index. Both Mobvista and its subsidiary NativeX are included on the list. As the only Chinese company on the list, Mobvista ranks 7th and 15th for iOS and Android respectively, while NativeX ranks 17th on the iOS list.

The mobile industry used to measure performance of mobile ad networks with criteria like ‘retention rate’ and ‘revenue’. Singular, as a new judge, uses a new criterion – ROI. What are we actually talking about with ROI? How do the world’s top 20 mobile ad networks do with ads?

1. Find a new weapon – native performance-based ads

Today’s latest weapon is native ads, which are unrivalled among performance-based ads.

According to a survey of IHS Technology, in the first half of last year, commissioned by the Facebook Audience Network, consumers are 20-60% more likely to engage with native ads than banners. Native ads are less likely to cause users’ aesthetic fatigue and lead to a higher click-through rate. The survey predicts that native ads will account for near 2/3 (63.2%) of all display ads on mobile devices.

Mobvista and its subsidiary NativeX, the pioneer of native ads in U.S., has created a custom native ad model for a variety of advertisers, including native feeds, native app wall, native interstitial and native splash etc. The above-mentioned native ads can reduce users’ aversion and improve brand value. With better ad engagement and performance, native ads can provide high exposure and conversion rate.

How do you achieve these goals though? Mobvista Mintegral is your answer – a native + video ad mediation platform, helping advertisers to target their audience for accurate ad distribution.

Samsung ESHOP’s native feeds at SHAREit

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Native listing ads at SHAREit

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2. Eliminate risks and remove barriers – anti-cheating

Advertisers care about whether their products are displayed in front of their users. Its transparency is related to whether advertisers feel safe and whether their money is well spent. Mobvista CTO Wang Ping said there are both challenges and opportunities in the mobile era.

In face of advertisers’ worries, the biggest opportunity is big data. With big data-based analytics, we can more accurately analyze each user and find each user’s characteristics in order to provide more accurate ad distribution for more reliable performance measurement.

Mobvista have an anti-cheating analysis system, which can identify and screen robotic behaviours. With the system, we help advertisers to reduce ad expense by $5w/day. In addition, we provide more user analysis results and reports, allowing advertisers to fully understand their ad distribution.

3. From end to end – post-install optimization

It is not enough to just stare at conversion rate in the post-performance era. Yang Ying, Mobvista director of business development in Asia, said advertisers also have a question: ‘did I pay for installs or users?’

At Mobvista, the transparent backend system and ever-upgrading data analytics power help with post-install ad tracking. We re-optimize the data that advertisers send to us. For example, we delete traffic which brings bad installs to ensure high quality traffic. It forms a virtuous cycle that keeps evolving and enhances ad performance each time.

For more information, you can visit the Mobvista site

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Maria Bengoechea Joins Kimia as Head of Advertising

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Kimia is proud to announce the hiring of Maria Bengoechea as Head of Advertising. Maria is a digital marketing veteran bringing over 10 years experience in the industry.

Maria lastly served as Client Services Director at Matomy Media Group in their Madrid offices.  During her 6 years at the company, she focused on managing the Account Management team, achieving growth in several verticals including mobile content, finance, insurance, health & beauty, dating, games and more.

  • Maria brings extensive experience in partnering with, and growing  top tier international Advertiser business, working in multiple business models including CPC, CPL,CPA, CPS, CPV, CPI.  She is well versed in managing multi-channel media solutions including display, mobile, social, search, email marketing and more in order to meet client targets while maximizing revenue for both parties. 

  • Additionally, Maria has held management positions at top digital international companies such as Buongiorno and Zanox. She has also worked as an Independent Consultant, successfully assisting LATAM businesses in  penetrating  the European market with business planning, team structure, works flows and implementation.
  • Kimia is confident that Maria’s experience and industry insight paired with Kimia’s second to none technology and team will be a vital asset as we continue to grow in 2017.  

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Adwad Hosts CPA Life 2017 IV Annual Conference

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On April 12 St. Petersburg, Russia will greet hundreds of online advertising professionals at the CPA Life 2017 conference. This will be the fourth annual event to host a number of keynotes in two halls and provide a great environment for digital ad industry professionals meet face-to-face and do business.

Last year the conference was attended by over 1,200 people, including representatives from such companies as Yandex, Target @ Mail and others. In 2016 we became the biggest event in advertising in the CIS.

Follow this link to buy your ticket.
The venue address: Russia, St. Petersburg, nab Pirogovskaya. 5/2
The after party will take place at: CLUB AURORA, Pirogovsky NAB.5 / 2

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