Jalaj Gupta is a Business Head at Adacts Digital, where he’s responsible for ad sales (CPC, CPI and CPM model-based), increasing mobile-site traffic, revenue generation and more. 

What is Adacts and how are you positioned in the market?

Adacts is a global mobile marketing company that aims to help mobile apps, mobile VAS and e-businesses companies to stretch their reach and acquire new customers.
We are very strong name in India sub-continent market and making our name in SEA and Middle East as well.

What types of clients do you work with?

We work with all kind of clients ranging from Mobile Content Companies to E-Commerce companies.

What geographies are you focused on and where are you seeing the most growth?

Our Focus is cater global clients and we started from India Sub-continent and now making our presence in SEA and Middle East regions.

What are your main tips for successful mobile affiliate marketing?

We believe in working with complete transparency and sharing higher revenue with our Publishers to make them an important part of mobile affiliate eco-system.

What do you think the big themes for mobile performance marketing are going to be in 2017?

Mobile Content Subscription based offers will continue to dominate globally in 2017.

What part do you find the most challenging about working with publishers and advertisers?

Most challenging task for working with Advertiser is to find right kind of traffic for their offer. Each offer is different and perform differently with traffic so key is to find the right kind of traffic. Same goes with publisher as well, each publisher has different kind of traffic so it is very important to find right offers for each publisher to help them monetize their inventory.

How do you address ad fraud problem? What do you think the industry as a whole should do about ad fraud?

We are using various 3rd party tools to detect fraud and make sure our advertiser get what they are paying for.

Can you share some insights about India and China as performance-based marketing regions?

China and India have been very closely related in term of user behaviour that’s a key region many Chinese MNC are now very successful in India. Both India and China have huge population that gives and edge to performance marketing as consumer base is very high. India as a developing economy is growing very fast more and more people are now using Internet and becomes a key customer for Internet Companies.

What kind of people work with you in the team at adacts?

Adacts Team consists of all kind of people from skilled freshers to visionary experienced people from all kind of industry. We are core Tech team which is fully competent to make sure our system , platforms and technology is up to marketing trends and make working towards new researched and developments.

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Mobfox looks forward to welcoming NYC app developers to the first ‘AMP YOUR APPS!’ meetup exploring insights for boosting the value of in-app ads with data. Join Mobfox as they host a panel discussion with senior executives from Meetme, Sizmek, Factual and Mobfox.

They’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities. Food and drinks will also be provided at the event.

The speakers include:

Mobfox – Anat Halbrecht, Director of Strategic Supply Partnerships, will give the opening session on “Boosting the value of in-app ads with data”.

Factual – Glen Nigel Straub, Director, Business Development

MeetMe – Nicholas Hermansader VP, Ad Operations

Sizmek – Gil Rachlin, VP Products and R&D

Mobfox New York

For more information, visit the Mobfox site here. 

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The global online advertising community is gearing up for the brightest marketing conference in the heart of Europe. On May 17th Ukraine’s capital city will turn into a hotspot for the industry leaders, marketers and affiliates from around the globe. Ad Summit Kyiv, organized by Epom, is set to be held at Hyatt Regency Hotel Kyiv in the historic part of the vibrant city. If you still haven’t booked your tickets – it’s about time! Here are a few reasons why Ad Summit should definitely be on your event schedule.

Explore the Global 2017-2018 trends in-depth

How do you improve your ad campaigns with advanced analytics, big data and smart targeting? How do you get more people from Facebook and boost your e-mail acquisition and retention strategy? Will mobile revolution put you out of business? How can you advertise in VR? Those are just a few of the questions that will be exposed to an in-depth analysis at Ad Summit.

Test-drive the latest industry developments

Epom will be showcasing the latest updates to the acknowledged product portfolio exclusively at Ad Summit. Epom DSP is designed to expand marketing horizons for new and existing Epom Ad Server and Epom Market clients. Attendees will also get to test a self-serve solution for advertisers, designed for streamlining ad campaign management.

Enjoy a practical agenda

Ad Summit’s agenda is already packed with influential stories, real-world case studies and workshops from keynote speakers:

Gil Klein, Matomy’s Executive Vice President, will shed the light on the popular programmatic trends, providing expert guidelines on mobile advertising and data management.  

Assaf Ben-Asher, Founding partner & General Partner at Cyhawk Ventures and the person behind successful companies like BI Science, OnGage, Jottix, Sweesh and iAlbums is a serial online entrepreneur. There’s hardly a person who knows more on building successful online businesses than Assaf. At Ad Summit he’ll focus on the key trends in e-mail marketing and user acquisition.

And last, but not least – Guy Yagur, Head of Export at Outbrain, will explain the role of native advertising in company’s huge global success. Who else is at the Ad Summit? – learn more here.

Reunite with colleagues and build new partnerships

Ad Summit is bringing marketers, founders and investors from across the globe to Kiev. 30+ companies have already signed up, including, but not limited to Matomy, Outbrain, PropellerAds, Amonetize, Wittyfeed, StickyAds, KDS Media, Admixer, and others.

Take advantage of this opportunity to expose your brand at the event. If you’re reading this, you are eligible for a 30% discount! Get your special ticket price by entering the promocode superaffiliate on checkout till March, 31st and enjoy tons of actionable information and a huuuge afterparty.

Book your pass here – see you in Kyiv!

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Kimia is a premium performance network for affiliates. They focus on bringing together premium publishers and direct advertisers utilizing their proprietary world-class ad serving technology and team of over 130 employees in offices in Madrid, Barcelona, Mumbai, Singapore & Shanghai.

They provide a range of top mobile offers for affiliates in the following verticals:

• Mobile Content
• Pin Submit
• Dating
• Sweepstakes
• Health and Beauty
• Nutra
• Finance
• E-Commerce
• Binary/Forex
• Games
• Video streaming
• Gambling
• Utilities

All of these are previously benchmarked on performance and competitiveness. Only the top 20% are published on Kimia’s Performance market.

For more information, you can visit Kimia’s site here. 

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Yaron Tomchin is CEO at Mobupps company. Management professional with deep knowledge in the online advertising industry. Expert in setting up new business and international cooperation. Develop and manage the ad network’s business prospects while leading the company’s clients and partners relations.

What is Mobupps and how are you positioned in the market?

We offer to our clients 2 products, access to global mobile ad network and agency model for media planning and buying. Our platform includes direct app publishers and sites, a DSP integrated with the biggest ad-exchanges and a mobile marketing agency which covers most of the mobile market, thus we are able to supply our clients with a large scale of targeted media.

What types of clients do you work with?

Basically, we have several types of clients: on the publishers side we usually work with mobile app developers like Apus, Mail.ru, Baidu, Outfit7, Yahoo and more, we monetize they media with different ad formats mainly native and interracial. On the advertisers side, we work with mobile app developers like Trivago, Yandex, Nectar and more. We specialize in Travel, Shopping, Utility and Games categories.

What geographies are you focused on and where are you seeing the most growth?

We cover more than 30 countries worldwide and provide our clients with a single platform to access global scale media and as you can see at this graph our Top 10 markets represented by the volumes of impressions monthly.

Mobupps network volumes

Our main markets are UK, DE, RU and US, having a large cover on this markets last period. But during last year we started the successful development of our business in Asia and, for example, in 2016 we opened an office in China and thus we saw countries like Korea, Japan, and more jumping into our top 10 countries as well.

We see very big potential in the Asian region because we are able to achieve better overseas promotion for Chinese companies and faster expansion for them to the global markets! We will continue to invest into this new vector strongly in 2017.

What are your main tips for successful mobile advertising?

In recent years the mobile advertising space has been seeing a growing number of marketing channels popping out. You can have a successful mobile campaign only when a marketer at the client side finds a mix of successful channels, and usually several of these channels (at the price, volume, audience, GEO, and quality). Mobupps main values are our clients ROI, traffic quality and automation of the marketing process. Working with these 3 directions delivered substantial  results. Last year we invested a lot into technology, improving processes and fighting fraud and it brings up results now, via allowing us to have a portfolio of ROI positive clients, for which we scale up their campaigns a lot.

What do you think the big themes for mobile advertising are going to be in 2017?

I believe mobile fraud issue has been and will remain to be very trendy. Post installs events and users engagement will be number two trend for this year. Mobile video channel growth will keep markets busy as well. Also, we see a very strong development of in-app advertising because traffic price is growing and marketers need higher ARPU in order to be ROI positive. Last but not least, is a programmatic media buying and automation of the process.

What are the most effective techniques to fight ad fraud?

For many advertisers fraud risks are an important reason to turn away from certain advertising activity. However, today it’s possible to fight fraud effectively. Companies need to apply the relevant techniques for prevention, detection and elimination of a mobile ad fraud. We’ve developed and implemented the checklist in our company that helps us with this task:

• Monitor CR/CTR
• Track post installs events
• Blacklist fraudsters sources
• Do not pay for fraud
• 3 rd party fraud detection technologies
• 3 rd party trackers reports
• White list of IP’s and security tokens Untarget low OS
• Compare to iTunes / Google Play in real time

What business vertical(s) do you see to be the toughest when it comes to a mobile user acquisition?

I think Games and Gambling are the two verticals marketers are having a hard time, specifically with quality users finding and scaling. There is very big competition and the APRU for users on this vertical is quite low, compared to the average prices for media. Thus there is a gap between what they want and what they can get and quite often they need to deal with a negative ROI and money spent without getting the results clients seek. I think those verticals will look for new ways of users monetization, such as, for example, in-app advertising.

Can you talk about the major issue(s) that programmatic advertising faces today?

A combination of the performance and programmatic marketing is still though to achieve today. There is a need to layer the data in order to succeed and the DSP’s market starts to provide this data to marketers. There is still some fraud in the marketplaces that leak from time to time, so when marketers work with such combination, there is a need for backed up and real time monitoring tools.

What kind of people works with you in the team at Mobupps?

Above all they are all friendly. We are one big family. Secondly, I can mention that we have a team of professionals that are many years with us. We invest a lot into our people and we truly believe that the team is above all.

What mobile devices do you use personally?

iPhone 6, iPad Air 2, Apple Watch – yes I am apple fun

What are your favorite apps?

Facebook for social
WhatsApp for msg
Flipboard for news
8tracks for music
Anydo for productivity
Playing war robots now

What do you think about home robots market and robots like Kuri specifically? Would you buy one for your home?

I think this technology – the Internet of Things is going to be the next Big Thing. We will see it implemented everywhere. Cars, homes and personal life. I would like to buy one of those. Meantime I have only iRobot that cleans my house

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Rajeev Dhal, DailyHunt’s Monetization Director shared his experiences of monetization with Mintegral

No interference of the user experience, highly interactive content, deep data analytics and added value for developers. Dailyhunt, India’s largest content platform, believes these factors are critical in monetization.

During Ad:tech New Delhi, the global digital marketing conference, Dailyhunt and Mobvista co-hosted a workshop named “How to Earn Big in India”. Dailyhunt shared its monetization experiences and introduced its monetization partner to Indian market: Mintegral, a native and video ad mediation platform developed by Mobvista.

Rajeev Dhal, Monetization Director of Dailyhunt, said Dailyhunt now supports 15 languages with monthly active users up to 29 million, daily active users up to 6.5 million and 100,000 new articles per day. After connecting to Mintegral, Mobvista’s Native + Video Ad Mediation Platform, the monthly app downloads brought from ads from Mintegral represents 36% of its total downloads.

The Monetization Problem in India

It is reported that there are about 100 million daily active users in Indian mobile Internet market and Indian Internet users spend 85% time on Apps, including IM and video Apps. It seems to be a market with large user base and high monetization potential. However, most Indian consumers believe “free is the best”, which leads to lower-than-expected monetization scale in India.

In addition to selling ebooks through copyright cooperation, Dailyhunt’s another major source of revenue is ad, specifically native ads.

“We believe ad is content. Therefore, we choose native ads and optimize in two directions: higher integration of ads and making ads fun,” said Mobvista CPO Erick Fang. “It’s all about giving options to users. While users find their favorite things, the ad effect is naturally better for advertisers, who will increase prices and buy more. In turn, developers will gain more revenue. This is the entire business logic.”

Dailyhunt’s Monetization Solution

Mintegral is a comprehensive monetization system developed by Mobvista, including native ad resource mediation, a complete operation dashboard, intelligent ad targeting and client SDK. Mintegral has joined hands with many top developers like Camera360, 360 Security, SHAREit etc. Up to now, Its SDK’s daily active users have surpassed 300 million with 28.3% share in India.

After partnering Mintegral, Dailyhunt chose two native ad formats – native feeds and native App wall – for traffic monetization.

Native Feeds

These ads highly match with other contents in the pages to ensure no interference to user experiences. In terms of type, these ads are filtered with data and algorithms to ensure users to see contents they are interested in. This is the value of accurate distribution and ensures high eCPM for developers.

Brand ads in Dailyhunt’s news feeds

Native App Wall

Packaging ad materials in a native way means to present ads as recommended news. By clicking the news title, users can be directed to the download page in App Store. Also prioritizing user experiences, this type of ads takes full use of ad slot resources and help developers to maximize revenue.

What’s behind is a set of smart dynamic algorithms running. The self-matching custom algorithms accurately filter resources requested by each ad to greatly improve the accuracy of eCPM estimation and present the best-matching ads at the most appropriate places in Apps. Meanwhile, it can shield competitors’ ads.
The same thing happened to Camera360. Since connecting to Mintegral in July 2015, its revenue grew 1000% in 2016. SHAREit’s revenue grew 600% from January to the end of 2016.

Mo Robin Duan, Mobvista’s founder and CEO shared monetization experiences in India during the event

Mo Robin Duan, Mobvista’s founder and CEO shared monetization experiences in India during the event. He introduces Mintegral, Mobvista’s native and video ad mediation platform to Indian developers.

“As a third-party service provider, we think about maximizing our value,” said Mobvista CEO Robin Duan. “Instead of simple ad company, we are more a platform company providing full-stack developer services.”

For developers, everything should be simple. Like what Rajeev Dhal said, it is about “using Mintegral to unlock new revenue growth points.”

For more information about Mintegral, you can check out the site here. 

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Avazu Holding will participate in the 2nd Chindia TMT Dialogue held on 16 March, 2017 in Beijing, and deliver the keynote speech.

Hosted by Zhu Dao, the 2nd Chindia TMT Dialogue is organized for the purpose of getting entrepreneurs and investors together to discuss and explore the future trends of going overseas during China’s current economy period, especially in the mobile internet industry.

This year, the conference invited more than 1,000 Chinese entrepreneurs, more than 100 CEOs of Indian startups, and more than 80 investment institutions in China, India and the United States, and they gather together to share ideas and thoughts about going overseas.

Conference Highlights:

• The dialogue among business giants from China and India innovative companies, in an attempt to seek the better ways for innovative companies to grow strongly under the current economy in the whole world.
• The combination between Chinese patterns and Indian practices, in order to explore the features of China-to-overseas path in mobile internet industry.
• Invited investment institutions to fully explain the opportunities and challenges the companies will face when going overseas.
• Entrepreneurs to tell their stories and feelings of going overseas, and the lessons they have learned during this long journey.
• Exchanges views about Indian internet market with Indian startups to acknowledge the real situation and involve into it make more effectively.
• The exhibition for attendees to interact with each other, the overseas elevator program show, as well as the face-to-face communication among investors.
• The first Indian Internet Development White Paper(Chinese edition) debut, through which to comprehend the whole Indian internet industry and the current situation of Chinese companies to go overseas.

In the past two years, going overseas has been popular in Chinese internet and investment industry, and during this journey, we have experienced the joy of success and seen falls and failures as well. Avazu Holding is willing to share everything we know about the industry with all attendees on the conference, and expected to learn more about the Indian Internet industry.

Time: 08:00 – 18:00, 2017/03/16 (Chinese Standard Time)

Location: Four Seasons, No. 48 Liangmaqiao Road, Chaoyang District, Beijing

Super Dialogue Guests

Other Guests

For more information, please contact Avazu here.

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We interviewed the Head of Yeahmobi South Korea, Hanjoo Lee, on the South Korea digital market.

eMarketer, the market research company, named the top 10 fastest growing digital economies worldwide: India, China, Mexico, Russia and South Korea were on the list. The ranking is based on multiple criteria, including number of Internet users, number of mobile Internet users, digital retail buyers, ecommerce sales, etc. In South Korea, thanks to its booming digital economy, the mobile marketing field also sees a robust growth.

From 2015 to 2016, mobile ad spending in South Korea has grown 31.3%.

Would you please share your opinion on the current development status of South Korea’s mobile industry?

I think from the very beginning, Korean mobile content boom started with Kakao platform. With Kakao messenger and game platform rapidly gained popularity in the market, many entrepreneurs wanted a piece of the hot pie and dived into mobile content development and creation.

On top of this popular mobile platform, the hardware infrastructure was built to connect more users with best speed. Combination of a great platform and infrastructure allowed Koreans to build business for monetization. Mobile phones are particularly famous in Korea and abroad. Samsung Galaxy phone are well known brand, as they have invested heavily for long term business.

However, I do believe that Korean market needs to take more risks and broadens imagination. I believe we focused too much on what makes profits and not what makes life better in the long term. I strongly believe we have much to learn from other great nations such as China, United States and Japan. China is making great progress in mobile payment, ecommerce and shared economy and United States also pioneers in great areas to make world a better place, for a better life.

What about Mobile Internet in South Korea?

Korean mobile internet stems from online/PC internet connectivity. The internet connectivity in Korea is very strong and widely available, thanks to great efforts by telecom companies. With great infrastructure as a foundation, Korean companies were able to adopt new technology and speed early in the cycle, resulting top speed when it comes to data throughput. Korea had 4G LTE when other countries were still in 3G, and now KT(Korean Telco) has recently announced they’d adopt and commercialize 5G by 2019, which would be the first country to commercialize 5G, about a year ahead of competition.

With multi-band LTE widely available, stream watching videos and movies are commonly witnessed in subway trains, buses, and taxis. People consume music, games, mobile shopping, business conference calls and so much more. Anywhere + Speed allows such a rich internet experience, and this has big implications in people’s lives, both good and bad.

People being born in 2017 may not use and understand what PC is. Mobile devices are getting smarter, faster to replace many of the functions handled by the PCs in the last decade. Technological advancement has changed so many things in our lives, and more will come in the next decade. I believe Korea will still be in the top league when it comes to having rich mobile internet experiences.

Mobile marketers at a meetup event Yeahmobi recently organized in Seoul

Is the mobile marketing business mature in South Korean? What are the major models of mobile marketing there.

Mobile marketing business has close ties with mobile app economy. In Korea, much of mobile marketing focuses on gaming, as the ad spend for games has been on the rise. Unfortunately the mobile games industry suffering from a huge gap between companies who generate revenue and companies that doesn’t. Big name developers and publishers are generating big revenue, while small to medium sized developers are losing money.

Big companies continues to developer RPG games with “gotcha” elements, as these types of games generate the most amount of money especially when combined with well branded IP. The problem is that creating well branded RPG games requires substantial upfront investment, so small to medium developers are not able to deliver, creating the vicious cycle of ever growing revenue gap.

Mobile marketing has grown to fit the needs of those big companies with big flashy titles. They need volume traffic, in hope of catching big whale players. About 1% of the players tends to spend a lot of money, accounting for about 50% of the total revenue in some cases. So in hope of catching the whale players, big companies try to saturate all available marketing channels.

Typical scene with game launch include but not limited to, subway display banners (big monitor displays), subway screen door (another big montor display), Video trailers for cable and main TV channels, and performance marketing on social media marketing (Facebook, Google) and other AdNetworks.

In terms of the methodology, I think the mobile marketing business is maturing, as the app economy also matures. I’m not sure the app economy is “healthy” by any chance, but that’s how it’s grown to be: app discovery is very difficult, and requires big budgets to gain great volume of users. There are a few cases where small to medium sized developer see success when launching their title, but it’s very a rare case. Those game title tends to be very unique, with well crafted user experience that is boosted by viral activities but in any case, they don’t compete with big name RPG titles.

From 2016 to 2017, what are the trends of mobile marketing in Korean market? Is there any difference between Korean market and markets of other countries, like US, China, India?

I believe for 2017, performance marketing will continue to take a big role in acquiring volume of users in Korea. With tracking tools and analytics, mobile marketing is becoming more transparent and clients are able to measure more detailed in-app data. With more accurate measurement and reporting, the performance marketing continues to be a very efficient way to acquire the right users.

As for difference between other countries, I believe the gap is becoming smaller and smaller. As indicated above, Korean players spend a lot of money on well branded RPGs, so developers only tries to make those titles, skewing the categories and genres. However, I see much more variety outside Korea, in terms of type of genre and style of the titles which may have originated from cultural differences.

How will Yeahmobi conduct business in Korea? Who are the customer groups and what they need? How will Yeahmobi cater those needs?

Yeahmobi has started mobile marketing business in Korea just since last year. We have begun to work with companies that needs volume of traffic that engages well in their apps. Since a large part of the needs come from gaming industry, we’re serving those needs at the moment, but we’d like to expand into other verticals such as ecommerce and utilities.

We currently work with marketing agencies and some medium to big size developers, as the need for traffic volume is there. Fortunately, our clients are very happy with our performance and we hope to engage and expand Korea market with long term business approach. We will continue to provide the best quality of users by focusing on optimization and operations. To serve the needs better in the future, we also hope to acquire Korean local traffic to expand our presence in Korea and abroad as well.

For more information, you can visit the official Yeahmobi site here. 

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CPM, CPC, CPA…on and on, and so on. If ad tech is anything, it is an alphabet soup of epic proportions. The concepts behind the campaign acronyms are simple, but integrating them into your ad strategy isn’t.

However, to succeed in maximizing the return on investment of your ad spend, you must know how to use these campaign options in an integrated fashion. After all, each has its strengths and weaknesses.

The acronyms represent a common language of exchange for you and the publisher/s displaying your campaigns. Collectively known as payout options, they determine when you pay the publisher.

A journey through the ad tech alphabet

The first and oldest payout option is CPM, also known as Cost Per Mille. What is Mille? It is Latin for 1,000; therefore, you pay per 1,000 impressions.

Its primary drawback? That it is impression-based. It is all but impossible to attribute performance to a specific campaign; even the most sophisticated attribution models are educated guesses.

That said, it is the least expensive option because of its imprecision. Advertisers often use CPM campaigns to increase and maintain brand awareness. What if you want more actionable campaigns?

The CPC, or Cost Per Click, option is the first iteration of what are known as performance-based models. Performance models provide advertisers with greater budget oversight and attribution.

With CPC campaigns, advertisers pay for a click and even attribute a conversion to said click. The issue? You can’t control for multiple clicks from the same user and attribution is difficult if the conversion doesn’t immediately follow a click.

Enter the CPA payout models, or Cost Per Action, of which there are many. Whether it be registration, installation, sale or other action, advertisers do not pay unless a user performs the action.

These payout options result in a more equal exchange between publisher and advertiser because the publisher must be more strategic when placing the ad space. Otherwise, he or she will waste an impression.

The CPA option is stronger…but possesses drawbacks as well 

With CPM, publishers can place ad space below the fold and therefore only visible through scrolling: the publisher can potentially get paid for an impression that was technically served, but never seen.

While the standard is moving toward in-screen CPMs, the most surefire way to ensure that you’re getting what you expect is to opt for CPA payout options. The same goes for accidental clicks from CPC campaigns.

CPA campaigns are protected because a user not only has to click an ad, but perform a specific action. Consequently, it is to the publisher’s benefit to provide visible ad space to qualified traffic.

But it isn’t without its drawbacks and CPA campaigns shouldn’t be used alone: they run the risk of not providing the same level of traffic as the others due to the level of commitment they require from the publisher.

Hey, it’s your funnel but it all flows one way

The payout types you use and when you use them will depend on a number of factors: not the least is the part of your funnel you’re targeting. However complex your conversion path, the aim is the same; take multiple leads in and convert as many as you can:

Ad Funnel

Spread the word, but precisely: start with CPM

For the top funnel, the most cost efficient payout option is CPM. Think of CPM campaigns as windshield campaigns; you pay a kid to run stick flyers underneath the windshield wipers of cars.

But, CPM campaigns are better because digital ad serving platforms allow you to tell the kid which vehicle to target. Just bear in mind that the more specific you are, the less traffic you will have.

Instead of targeting 2015 BMWs parked in a specific lot, target late model luxury vehicles parked in store lots within a specified area. Remember: it’s not just about payout type, but how you target.

Test and optimize your sales path: use CPC

Once you’re happy with your brand awareness and able to correlate a rise in website visits with your CPM campaigns, it’s time to address the middle of the funnel by implementing CPC campaigns.

These campaigns are great for deepening user engagement because you are only paying for clicks, the implication being that users who click are curious and interested in what you are offering.

Tip: effectively structure your click path and you will reap the most from CPC campaigns. Specifically, your ad should redirect to a landing page that either converts or sends them elsewhere.

Track each stage and identify where bottlenecks are within your path to purchase: CPC campaigns are not only a good way to target for conversions, they’re also a good way to test your campaigns.

Pay for your outcome: use CPA campaigns

Once tested and optimized, use CPA campaigns to target the bottom funnel because you are asking users to perform a specific action: they must be ready to convert or you just wasted everyone’s time.

Remember: you can use multiple CPA options to drive specific outcomes. For example, if you provide a service that has a longer path to purchase, you might not want to ask for the sale immediately.

Instead, start with a registration, such as for a newsletter registration. Don’t get caught up with making an immediate sale, today’s buyers will likely make many micro conversions before they convert.

The tighter the weave, the stronger your ad strategy

Plotting your funnel stages and tying your payout options accordingly will give you the greatest budget efficiency and effect. The above is merely an example of how to arrange your payout options.

Real funnels are more dynamic and never straight forward. Therefore, you may combine payout options at specific funnel stages or substitute one for another. The only way to know what works best is to test.

Nonetheless, you need to weave all payout options into your ad strategy and weave them tightly. Follow the ABCs and you will lead your customers along the path to purchase and convert.

The post How to Convert Your Customers Using CPM, CPC, and CPA Business Models appeared first on mobyaffiliates.

Mobidea announced that it now has 100.000 affiliates. These are 100.000 faithful marketers who use the platform to monetize mobile traffic every single day.

This remarkable achievement is proof of the network’s continuous evolution and rapid growth. Indeed, Mobidea is currently registering more than 2 billion monthly clicks, is present in more than 200 markets, and runs over 2000+ mobile CPA offers.

Mobidea has many perks for affiliates:

• Users can pick from a variety of different payment methods to receive their earnings – Wire Transfers, PayPal, FirstChoice Pay, ePayments, Paxum, or Payza
• They get paid every business day
• They receive a fixed, steady, stable revenue share of 80%
• Affiliates can take advantage of the valuable tips provided by Mobidea’s Support Squad, which is available every single day, weekends included

Moreover, affiliates can monetize their traffic applying for an array of Single Offers, or trust the Smartlink, an advanced algorithm which analyzes the user’s segment per country, operating system, and operator, and automatically picks the most profitable billing solution available in Mobidea’s inventory, redirecting mobile users to it.

The astounding number of users who are now working on Mobidea is an effect of all these great advantages, and it’s the reason why the affiliate network keeps attracting online marketers from all over the globe.

Sign up for Mobidea today and join 100.000 happy affiliates!

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I’m Mustafa Can Gokcel, working as a business developer in adMOST for 8 months. Responsible for the publisher and network relations and managing new business development, optimization and integration processes. 

Contact: mustafa@admost.com

Skype: mustafa.gokcel@kokteyl.com 

There are thousands of app publishers, who are focusing their efforts on mobile advertising to turn their traffic into a cash flow to keep their app business growth. It includes integrating their applications with one or more ad networks, creating different aspects of ad types and showing as many ads they can, to maximize their earnings.

The question is “Does the quantity or the quality of ads be enough to succeed with your monetization strategy?” In this article we’ll discuss in depth how to maximize your mobile advertising’s revenues.

The Essential Condition- Strong UX of the Ad Zone Allocations

The first step to pay attention is the allocation of the ad zones; they have to be within the natural flow of the app and should not be distracting for the users. Placing your ad zones in improper positions and overwhelming with too many ads will result in loosing your users. The ad zones should be attractive and clickable upon the user’s preferences; rewarded videos are good examples of user’s preference with high yielding eCPMs. Here are some good examples of ad positioning in different ad types.

Ad Positioning Examples

Online Head Ball- Rewarded Video

“Quality is more important than Quantity”

The mobile monetization formula is quite simple:

Revenue = ( Impression x eCPM) / 1000

As far as the formula goes, increasing the number of ads or yielding a surplus eCPM might be sufficient metrics to maximize your earnings. Though, that’s not the optimal solution to be neither fill rate oriented, nor eCPM oriented; fill rate and eCPM must be evaluated together under the third non numerical variable; the quality.

Fill Rate vs. eCPM Evaluation Chart

Showing too much ads to a single user increases the similarity of the ads with distraction and negatively affects a reaction on call-to-action; the conversion. The conversion rates decreasing will result in your ad zone becoming less valuable for the advertisers and serving the remnant inventory of the ad networks. On the contrary, the optimal amount of impressions and valuable placements will make your ad zones attractive/ competitive and it will certainly increase the quality of the ads, as well as the conversion rates which will boost up your revenue!

Distribute your Ad Requests

Up to that point, we’re stressing on the importance of UX and the quality of the ads only, though would that be enough to maximize your earnings? Absolutely, not; you should also distribute your ad request to multiple ad networks.

Most of the publishers monetize their mobile inventory via an integration with a single or multiple ad networks. An integration with a single network would be good enough for publishers with low traffic (0- $1,000 revenue range), because ad networks usually disregard the small amount of impressions to optimize. On the other hand, a single network might have a fill rate and ads quality that challenge big publishers. Publishers with 5-10M traffic volume should realize that distributing ad requests to multiple ad networks would make their ad zone more competitive for the ad networks and increase the diversity and quality of the ads.

However, multiple ad networks management is hard; some publishers have manual solutions to control each ad network, which is actually an impossible thing to accomplish – to keep all the adjustments up-to-date and compare each ad network on their own methodology (calculating eCPM and impression differences). And some use a mediation tool that provides an advantage and flexibility to the publishers.

adMost Mediation Router

Choosing the right mediation tool is very crucial for a fair competition of ad networks. Most of the mediation tools are the extension of an ad network or eCPM oriented systems. The ad network extension mediations mostly serve their inventory first to seize the quality traffic and send the remnant inventory to the other integrated ad networks, which doesn’t provide a fair competition and it’s not a profitable choice for your monetization strategy.

Secondly, eCPM oriented mediation systems with an automatic waterfall order only consider the eCPM values to make a request in order. Highest eCPM rated ad networks always serves the inventory first, which will cause an endless loop between 1-3 ad network and cause other networks to get lower ad requests, again – the remnant inventory. Always sending request to the same ad networks limits the diversity and decreases the efficiency (eCPM-revenue) of the ad network in a long run. The crucial point is to distribute the quality traffic to various ad networks in proportion to eCPM and fill rate to get the maximum efficiency from each network.  When you distribute your traffic to various ad network, the value of each ad request would increase in front of each network and they have to compete more than before and try serving their most qualified ads to your users.

Our mediation system; adMOST Mediation Router is a sole mediation tool that only routes which ad networks to serve its ads in a specific country and a client based automatic waterfall algorithm. AMR calculates all impressions and uses the revenue data of ad networks through API to find the optimal eCPM rates for a fair competition. The flexible and useful dashboard provides full control of all adjustments and data with detailed reports. Our experienced technical and business teams are always ready to support the publishers.

Conclusion:

Start with optimizing your UX of the app and the position of the ad zones. Pay attention to show sufficient amount of ads and do not distract the users. Distribute your requests to multiple ad networks to diversify the quality traffic. Optimize your ad networks through a fair competitive sole mediation tool as adMOST Mediation Router. “Maximize your mobile monetization with a powerful mediation router!” 

Please do not feel hesitate to contact us if you need any further question!

The post How to Boost Up Your Mobile Monetization: Quality of Ads vs. Quantity appeared first on mobyaffiliates.

 In the last 15 years, all businesses have been greatly impacted by a revolution that has radically transformed the way they work. The digital economy has changed our behaviour and opened up new growth opportunities and markets that were previously unimaginable.

Big data has taken centre stage, along with marketing automation or programmatic marketing. Showrooms have gone virtual, social networks have reinvented the customer relationship, and smartphones have become the consumer’s weapon. Shopping, comments, shares, searches… mobile is everywhere, all the time.

The big brands are adapting and are developing marketing campaigns that can target the right people, at the right time, in the right place, and on the right device, so as to send them personalized messages that are in tune with their current needs and wants.

If you have yet to make the leap, here are 6 good reasons which should help you on your way.

Mobile marketing is here to stay

Mobile marketing is not just a flash in the pan. It’s an underlying trend that will radically reshape the way brands and customers interact with each other. This is backed up by all the statistics, as you can judge for yourself:

• There are now more mobiles and connected devices in the world than there are people. A study has also shown that the number of mobiles and devices is growing 5 times faster than the population.
• In 2016, we accessed the internet more often from a mobile device than from a desktop computer. So, you need to be where your customers are.
• Companies are adapting accordingly: 58% of them have a dedicated mobile marketing team and 71% of marketers believe mobile marketing is core to their strategy.

Mobile is becoming the main point of contact between a consumer and a brand. Clearly, it would be a shame to miss out on this trend, as this is not just a strategic change – it’s also a structural and organizational one for advertisers. Mobile marketing also brings with it a new culture and mindset: it’s about being more responsive, more agile and more flexible.

 Mobile apps are taking over

The vast majority of our mobile browsing time is spent within apps (around 90%). The rest is spent browsing the web and searching. So, creating a strong value-added app will help you engage more with your customers. It’s a way to establish close ties with your community and make the most of a powerful communication channel.

Your app should provide a specific experience: make shopping simpler, offer special content, or include features that make the user’s life easier. With a bit of planning and forward thinking, your mobile app could well become the main point of contact with your community.

Generation Z is coming!

While Generation Y lived through this mobile transition, Generation Z was born into it. Not having a marketing strategy simply means that you’ll be invisible to them and won’t be able to reach them.

This is another good reason to think ahead – and it’s not too late to start.

There are many good practices that you can implement straight away, and most specialist agencies are now well geared up for this. Mobile marketing comes with its own set of codes, styles and habits which must all speak to Generation Z. Be direct, straightforward, honest, efficient, inclusive and interactive.

Engaging on social networks

All the social networks, without exception, are accessed more often from a mobile device than from the desktop. So, if you want to engage your community, you’ll need to adapt your marketing strategy by thinking “mobile only”.

Adjust the size of your posts and adapt your content, making sure it’s readable and consistent across all the social networks. You can also migrate your customer service to Facebook, Twitter or Messenger. You should be as easy to reach as possible.

Lastly, this also means having a fully optimized website to share your content: a responsive site that is designed for mobile first and desktop second.

Interactivity is becoming the norm

With Instagram Stories, Snapchat video, Facebook 360 experiences, Messenger and WhatsApp messaging apps and chatbots, and Periscope live video, it’s becoming the norm to use our mobiles to interact with a brand in a few simple steps. So, building your mobile strategy is about storytelling and creating your own universe to engage your community in an interactive way. Produce short videos that can be played with or without audio. Focus on mobile-compatible content and organize activities that can be easily implemented on a smartphone, such as a photo contest. Use visually impactful and exclusive content to showcase your brand in style.

Marketing automation is tearing up the rulebook

While companies are generating and processing billions of data points each day, automation is bringing new and more efficient working processes. Automation is essential for sending out notifications, personalized emails and discount coupons, and for developing effective apps. It enables you to go even further with mobile technology than will ever be possible the traditional way.

By using automation to enhance your mobile marketing, you’ll be able to fine-tune your approach and develop personalized campaigns for your community.

Mobile marketing is tearing up the rulebook. It involves fundamental changes to your organization and will affect the way you design your tools and campaigns. It provides so many opportunities to revamp your brand, stay in touch with a new market, and capture market share from your competitor, who may be less knowledgeable about mobile marketing than you are.

If you liked this article, why not download our white paper “Mobile Performance Marketing in 10 steps”.

You can also check out our website and contact us for more details!

The post 6 Obvious Reasons Why You Should Extend Your Online Marketing To Mobile appeared first on mobyaffiliates.

Are you wanting to take your app marketing to the next level?

Mpire Network will be exhibiting at two of the most renowned app marketing events of the year: The App Promotion Summit (APS) and Mobile Apps Unlocked (MAU).

First up, Mpire is heading to New York city for APS on the 6^th of April 17. Located at the Stewart Hotel, this event will equip you with the best ways to market and monetize your mobile app.

Then MAU kicks off in Las Vegas on the 3^rd and 4^th of May 17. Being held at the infamous Hard Rock Hotel and Casino; it has everything you need to give your company a competitive edge and excel in the mobile world.

These events are a great opportunity to tap into the minds of mobile’s greatest and learn app promotion tips and user retention processes from the best in the industry.

Give your app the best chance of success and book a meeting with Mpire Network at one of these events today!

Join us at App Promotion Summit 2017 

Join us at Mobile Apps Unlocked 2017 

The post Mpire Network Visits The App Promotion Summit & Mobile Apps Unlocked appeared first on mobyaffiliates.

Applause, the 1st International Congress of Mobile Growth and App Marketing in Spain, returns next Saturday May 27 to Barcelona and celebrates its 2nd edition in one of the most emblematic places of the city: W Barcelona.

2016 has been a key year that consolidated the growth of the App Marketing market and it looks like it will continue growing during 2017. The main app metrics have been increased during last year in: number of downloads (+ 15% ), app stores revenues (+ 40%) or in-app time (+ 25%) (Source: App Annie).

Following last year’s success, Applause is back with a new exclusive edition for App Marketing professionals who want to increase their knowledge and network with the top national and international mobile growth experts.

The congress will be held at W Barcelona and will be an intensive event where experts from leading companies will explain strategies, new trends on marketing of mobile applications and success stories. This year Applause will cover topics such as App Store Optimization (ASO), Google App Indexing, Mobile Analytics, Dynamic Facebook Ads, Apple Search Ads and many more.

Besides the 10 conferences, Applause will have mobile experts in two panel discussions, one focused on ASO and the other one focused on App Marketing.

Among our speakers, we have the pleasure of having: Álvaro Gómez (Google), Thierry Guiot (App Annie), Antonio Calero (AdEspresso), Thomas Petit (8fit), Eric Seufert (Mobile Dev Memo), Marta Mateu (Facebook), Moritz Daan (Phiture), Peggy Ann Salz (MobileGroove), Guy Uziely (Appsflyer), Claire O’Reagan (Swrve), Gessica Bicego (Blinkist), Roberto Sbrolla (Infojobs), Daniel Peris (TheTool), Caroline Ragot (Infojobs), Carmen Ríos (Geenapp) and many more to be announced in the next days.

Registrations are now open for all App Marketing professionals interested in attending. Bookings can be made with three options: Super Early Bird ticket (before 31st March, 199€), Early Bird ticket (before 30th April, 299€) and Normal Ticket (before 27th May, 399€).

All event information can be found on the official website.

The post Applause 2017 Returns to Spain for its 2nd Edition appeared first on mobyaffiliates.

This article first appeared on AdCombo blog.

At this point, practically everyone has recognized that social media can be a tremendous source of valuable traffic across nearly all verticals. While a lot of attention is being paid to Twitter, Facebook and YouTube — and these are certainly channels worth exploring — the level of user engagement on Instagram outstrips them all, according to Instagram, users like 4.2 billion posts daily. Instagram users are more likely to spend more time browsing around within the social platform and they are more likely to like and comment on posts. With an ever increasing flow of information, people lean to visual sources to grasp information quicker and be less stressed out. This is critical to understand for any affiliate marketer to succeed in a long run.

The challenge, then, is trying to figure out what would be the best way to tap into this user base and get them to convert on the offers you are trying to promote. While such thing as the perfect formula to fit all cases simply doesn’t exist, there are several guiding principles that you should keep in mind when promoting offers on Instagram.

Find the Right Offer

The first thing that you’ll need to recognize are the kinds of demographics that are typically attracted to Instagram. The user base tends to skew slightly younger, roughly the millennial generation, and some of the most popular topic areas include travel, food and beauty.

Given these basic facts, it makes sense that health and beauty offers are a good area to consider promoting through Instagram. For the purposes of this guide, we’ll focus on nutra offers (btw, you can find quality Nutra offers here), but of course there are other industry verticals that you can explore as well.

A great way to find the best offers to promote is to follow the AdCombo Blog, where we post top offers on a regular basis. You’ll also notice that many offers in the AdCombo inventory of geo-specific, so you will want to choose offers that best align with your core audience.

When choosing the right offer, don’t focus exclusively on the CPA rate or even the EPC. While these can provide some insight into the profitability of an offer, they are inherently incomplete. And remember that affiliates use different promotional techniques and some will  be more successful than others, skewing the numbers accordingly.

AdCombo Instagram Offers

Preview the Landing/Prelanding Page(s)

A good choice from the top offers post referenced above is the EcoSlim offer targeted at Spain traffic. When you click through to the offer page, you’ll be presented with all the pertinent information you need. The easiest way to find the offer is with the offer ID, which will be indicated in the blog post. Alternatively, you can also search for related or other relevant offers through the affiliate dashboard as normal.

This is also the perfect opportunity for you to preview the available landing and prelanding pages, so you can decide which one(s) you want to send your traffic to. They can also provide added insight into how you can promote the offer, since you can glean additional information about the product and its benefits. Remember to focus on the benefits and not the features!

In this case, we can see that the main landing page is very colorful and is chock-full of useful information. The prelanding page is more like a blog post or authority article, going through specific case studies of how this product has worked for different people. Using the built-in translate tool in Google Chrome is useful if you’re not familiar with the offer language, but you have to ask whether your audience will encounter similar struggles and whether you should be picking a different offer to promote.

Instagram Ad Post Examples

Source Your Images

Instagram is necessarily a very visual medium, so it is important that you pick especially eye-catching images. It doesn’t matter how good your image caption is if everyone skims right past your post entirely. It starts with a great image!

There are several different ways you can go about doing this. If you want to keep as much on brand as possible, you can save or screenshot images from the landing or prelanding pages. Check with your affiliate manager beforehand to ensure you won’t run into any permission or copyright issues.

For instance, the prelanding page for the EcoSlim product has several tremendous “before and after” type images that are perfect for promoting the benefits associated with the product. They really capture the attention of the audience and draw them into reading more about it.

Another option to consider, which should be leveraged carefully, is stock image and royalty-free image sources. You can get free images, even for commercial use, through sites like Pexels and Unsplash, but recognize that because they are free, they are likely being used by other people on other sites and platforms too. The originality of Instagram can be lost, so you may want to alter or edit the images so they are more unique. You can also pay for stock images, which should reduce the number of people who are using them.

Ideally, you want to use your own unique images for posting on Instagram, but this may or may not always be possible. Again, there is no magic bullet for what is the “best” or most “viral” image for Instagram, so you will need to use your own best judgement and learn from experience.

Pexels Free Stock Photos Directory

Edit and Optimize Your Images

Sourcing your image is one thing. Editing and optimizing it is another thing altogether. As powerful as the innumerable mobile tools have become — VSCO is especially popular, for example — it is oftentimes better to rely on more robust image editing suites on your computer instead.

It was once the case that Instagram only allowed images that were in a square 1:1 format, but now you can upload images with all sorts of different aspect ratios. That doesn’t mean that you necessarily should. Your profile page will still display square-shaped thumbnails and using images of different shapes could crop out useful information.

Instagram is much more flexible that it once was and it is worth exploring some of the available options, like videos, collages and slideshows. Remember that you want your Instagram post to look organic and natural, as users can get discouraged by what appears to be a blatant advertisement.

Research Keywords and Hashtags

Having a great image with a great caption isn’t going to do you any good if it only reaches a dozen people. Growing your audience and expanding your reach on Instagram will be critical to your success. Hashtags can play a tremendous role in this, but how can you determine which hashtags you should use?

A great number of mobile apps are available specifically for this purpose. I personally prefer using LetsTag on Android. You start with one word that you think might be relevant, like “health” in this case, and the app will automatically display dozens of other relevant hashtags that are popular or trending on the social network.

Simply tap on the hashtags you wish to use, tap on the bottom of the screen to bring up your selected list, copy to your clipboard, and paste accordingly. A similar app for iOS devices is TagsForLikes. Browse around your respective app store to see what tools you’d like to use.

TagsForLikes Android App

Link to the Offer (At Least 2 Ways)

One of the challenges you will face with Instagram is that links, by default, are not “clickable” the way that they are on Twitter, Facebook, or any number of other social networks. So, how does this work from an affiliate marketing perspective? You have at least two main options.

First, if you are only promoting offers in a serial manner, focusing on one for an extended period of time, the best way to provide a link is to use the website field in your profile. This is the only “clickable” link. Even so, don’t use your tracking link directly out of the affiliate dashboard. Instead, use a redirect on your own domain or use a URL shortening service.

A great advantage that Tiny.cc has over some other similar redirection services is that you can define a custom URL, so long as it is not already taken. In the case of the EcoSlim offer, I was able to nab tiny.cc/ecoslim. This can be entered into the profile URL section and it looks reasonably natural. Using your domain is oftentimes preferable though.

The second method is to edit your image such that the shortened URL is in the Instagram post image itself. This is easy enough to do and it allows you to promote more than one offer at a time, but it does mean that the user will need to enter the URL manually into his or her web browser. This added friction point may have a detrimental effect on your visits and conversions.

Tiny URL Shorting Service

Keep Building Your Audience and Reach

As a general rule of thumb, fly by night operations just don’t work and this is especially true when you are pursuing social media marketing. It can be a lot of tough work to grow your audience and expand your reach when you are performing all of these actions manually.

While it is always advisable to be as organic as possible on social media, fostering trust among your followers, the time investment can sometimes be too much. There are automated tools for helping to grow your presence on Instagram though, like Instaeasy. This automated tool will automatically engage with relevant content, following and unfollowing users automatically to grow your own numbers.

When you are promoting Nutra offers on Instagram (you can find HQ Nutra offers here) or approaching just about any other vertical, tools like this can prove invaluable for expanding your organic reach and consequently improving your affiliate marketing performance.

The post Promoting Nutra Offers on Instagram: Best Practices appeared first on mobyaffiliates.

Mobile advertising is crucial for the effective user acquisition and using its potential to the fullest implies having access to various mobile ad inventory sources. Clickky’s Self-Serve Platform for Advertisers helps to connect with more publishers, allowing to take advertising campaigns into your own hands.

Diversify mobile inventory

By choosing just one set of inventory and concentrating on one platform or solution, advertisers miss out on opportunities to reach a more diverse audience. Adding another platform to the list can increase the chances of connecting with more publishers, and therefore, a larger number of potential customers. Advertisers can be wary to invest additional costs and effort into working with another acquisition channel. However, with a self-serve solution, they can have the advantage of more inventory without the drawback of added spending.

Choose a self-serve solution

Clickky’s Self-Serve Platform for Advertisers grants the access to more mobile inventory with the advantage of speedy launch of an ad campaign. You do not have to wait until a manager answers, starts working on your ad campaign, customizes targeting and pitches it to his publishers. With a self-serve, you have all the necessary tools to do it on your own. Just define the target audience you want to reach and choose geolocation, demographic, OS and traffic type accordingly.

When promoting an app, it can be difficult to set a correct CPI rate for the ad campaign, avoiding overpaying and at the same time, giving the ads a competitive price. But a self-serve solution can help with that as well. Clickky’s Platform has a unique feature — a CPI recommendation tool which gathers information about your campaign, compares it to the data in Clickky’s database and shows the average price per install for the chosen geolocation at this particular moment.

It takes a couple of clicks to have the campaign started. You can test the campaigns within the system or launch them without testing — it’s all up to you.

Clickky’s user acquisition platform allows optimizing campaigns after the launch. Quality optimization based on retention rate helps to single out sources that bring quality users. A blacklisting tool works for elimination of sources that bring lowest retention rate and traffic of a lower quality. Eventually, with all the tools available, the process of launching and optimizing the campaigns is easily managed and does not require significant investments of time or costs.

The minimum account recharge is only $100, so you can test your ad campaign very cheap. There is no need for a large advertising budget to get your campaign up and running on the Clickky’s platform. You can put in the minimum sum and see the first results of the campaign.

Track and analyze the results

It is important to process and analyze the results of the user acquisition campaign to understand which channels turned out to be the most efficient. At Clickky’s platform, direct developers have access to all the statistics from particular tracking systems and are able to evaluate user quality and retention rate.

Conclusions

To run an effective user acquisition campaign, try to reach out to a wider audience and do not limit yourself to the same marketing channels. Including a user acquisition platform into your strategy will give more opportunities for successful app promotion, without having to spend a lot.

The post User Acquisition Done Right: Do You Use Mobile Advertising Potential to the Fullest? appeared first on mobyaffiliates.

This article was published first on a Waypedia blog.

App Statistics and Issues

As a developer you must be understanding the need of App Statistics. More than app statistics results, it’s about app statistics accuracy. In the recent times thousands have developers have complained about wrong app statistics. Troubleshooting app statistics has become the need of the hour.

One can simply go to the Play Console App and choose the data card of an app to see stats. Care should be taken with regards to location and time zone of the device for stats accuracy. In order to get data quickly one must open Play Console App and change the time period. There are facilities to download monthly reports in the form of CSV files from Google Cloud Storage.

The problem with app statistics is that they have lost their accuracy. Inaccurate data is not helping developers get their game right. Developers are not being able to make out why their app install rate is falling sharply, or why active download is not being showcased and certain other factors. Even the stats report downloaded is showing wrong results.

In this article we will talk about some of the most common issues faced by developers. Troubleshooting app statistics will remain the core subject of our piece of writing.

Daily installs are going down… Why?

Many developers out there are snatching their hair out to find why is the number of daily installs going down! Relax, don’t go bald, we have the answer for you. Here is a list of some of the app changes which shows the reasons behind decrease in the number of installs:

• In order to get acceptance of new permissions users must manually press the accept button. Users might not find it easy to keep accepting permission changes every now and then. Regular permission changes turns off many existing as well as new users.
• Various changes to language distribution as well as country lowers down the number of installs.
• Advertising also plays an important role in the number of installs.
• One very important reason is that the app position keeps on changing in the Play Store. The ranking algorithm is not easy to match up with and thus app loses out on its rank very frequently.
• Bloatware and carriers’ pre-installation of apps also forces many users to uninstall them immediately.

If you do not find any of the above issues hampering then you can proceed on to contact Google’s support team.

Even if you find that you are not being able to open statistics report which you have downloaded from Google Play Developer Console you can proceed on to contact the support team.

What if there is a problem with “Current installs by Device” data?

The basic thing which you need to look out for is that the Current installs by device data shouldn’t match Daily installs by device less Daily uninstalls by device because:

• Devices which are going inactive only impact Current installs by device.
• Daily installs by device only counts the first install of the app on a device whereas Daily uninstalls by device considers all uninstalls after reinstalls.
• When somebody loses an app due to a factory reset it decreases Current installs by device but that doesn’t count as an uninstall.

Troubleshooting App Statistics: New Update

Dated 29th September, 2016, Google has introduced a new metric known as “installs on active devices”. Initially one would see this metric on the app’s statistics page (data being displayed from 1st September).

In the coming few days, the new metric system would replace “Current installs by device” and “Current installs by user” in all current reports. One would still be able to access previous data for the replaced metrics in the charts and CSV downloads section.

Why are install metrics seeing a change?

“Install on active devices” is related to the fact that how many devices have been active at least once in the last 30 days and have installed your app.

Whereas “current installs by devices” and “current installs by users” shows data where devices that were last active several months ago. When you switch to “Install on active devices” you would be able to focus on more recent users. A developer would get to see devices used within the last 30 days showing user engagement with the app.

Results on the metrics

Since “Current installs by device” and “Current installs by user” shows a longer activity window, one will therefore initially see lower numbers for the app’s “Installs on active devices” data. For a few days it might look new but then this is going to be a superb way troubleshooting app statistics. Now, troubleshooting app statistics has become an easier affair with the new metrics system.

Updates on the timeline

We at Waypedia would keep you updated with all the latest happenings. You can also check the announcement section of your Developer Console. Follow the under mentioned steps:

1. Go to your Google Play Developer Console.
2. In the top right corner of any page, select the bell icon .

Here are some of the other things which you can expect:

1. 29th of September: By the end of September you  would be able to view “Installs on active devices” as an additional data point on your app’s Statistics page.
2. November: By November, Installs on active devices” will become the default metric shown on your app’s Statistics and All Applications pages and the Play Console app. “Current installs by device” and “Current installs by user” will remain available on your app’s Statistics page.
3. December: “Current installs by device” and “Current installs by user” will stop updating. Historical data will remain available in charts and CSV exports.

Conclusion

Troubleshooting app statistics won’t be an issue for all the developers out there. The new metrics system has more scientific and practical elements to it. The new system would ensure that a developer gets to know all recent stuff. It would also make sure that troubleshooting app statistics doesn’t become a hindrance any longer. All such questions surrounding app’s performance now get their ends met with the new metric system.

The post Troubleshooting App Statistics Issues Made Simple appeared first on mobyaffiliates.

This article was first published on mobusi blog.

Today we are pleased to announce the acquisition of Upplication.

Madrid, 28^th March 2017 – In 2013, one engineer and one journalist joined together with a clear idea in mind: to change the way in which an SME (99% of Spain’s business network(*)) could create their own mobile app – without the need for previous knowledge, time nor an extensive budget. Their vision soon became Upplication, which in 2014 caught the eye of Wayra (the Telefónica Open Future startup accelerator) and who today joins part of our team.

With the purchase of Upplication, we expand our services even further, already allowing companies to communicate with their clients through web, SMS and apps.

“This acquisition sees us strengthen ourselves as the strongest global mobile group across the world. Upplication is an extremely important company for us since we’re now entering the world of SMEs and e-commerce”, states our CEO, Alberto Cenalmor.

“Automatically building apps is an existing need for many companies – after creating the apps, they will become direct clients of mobusi who will be able to acquire highly qualified users for them”, highlights Cenalmor.

José Luis Vega de Seoane, a Software Engineer, and Víctor Rodado, a Journalist, re-invented the mobile app building sector with Upplication, the easiest mobile app-building company available for SMEs, entrepreneurs and local businesses.

Upplication is a SaaS (Software As A Service) and offers pricing plans adapted to each type of company, therefore facilitating technology by banishing the high cost barrier that development usually entails. With Upplication, a SME can rely on its own application through payment plans or, maybe even for free in the future, in exchange for its advertising monetization. Upplication also stands out for its customer service and support, with various contact channels, and its personal tutor, an expert that accompanies clients throughout the whole process of creating the app. Furthermore, they publish the apps on the Apple and Google stores themselves, implying the removal of another barrier, which some business owners have encountered themselves with.

Nowadays, Upplication, counts with 12 employees and has already helped 30,000 users in 78 countries worldwide. A few months ago, they launched Facebook onboarding, a new integration making the creation of apps even easier and faster. With 3 clicks literally anyone will have their app created.

We will continue working together to keep on improving possibilities and service quality. Up until now, Upplication had a business agreement with Telefónica, after Wayra selected this company in 2014, among more than 660 projects for its start-up acceleration programme.

Upplication’s CMO, Víctor Rodado Frutos, pointed out the following from the agreement: “We’re looking forward to working together, launching new products and gradually helping worldwide SMEs even more”.

José Luis Vega de Seoane, in charge of the company’s global management, expressed: “This is a very important step because together we are going to offer better solutions for SMEs and we will be able to speed up their digital transformations at a global level.”

To carry out this operation, mobusi has sought the legal advice of Squire Patton Boggs.

*According to the following report: ‘Retratos de las pymes 2015,’ produced by the Ministry of Industry, Energy and Tourism in Spain in their support for SMEs.

The post mobusi Acquires Upplication – The Mobile App Building Platform for e-commerce appeared first on mobyaffiliates.

Mobile Pop (Pop up/under): an easy-to-use traffic type, has been favoured by more and more clients ever since it was introduced to our mDSP platform. To meet the increasing demand for Pop traffic, we’ve on-boarded more than 10 top Pop inventories and will launch a Pop promotion in April – the best time in spring. Come and join this new trend to boost your profit with Avazu mDSP Pop!

Date: April 1, 2017- April 30, 2017
Content: Rebate promotion is available for all inventories worldwide on Pop Campaign on our platform.
Traffic Channels: Admaven, Ezmob, Adventurefeeds, Xapads, Airpush, ExoClick, Popads, Adcash, Propellerads, Loopme, A4G, etc.

For example, if the client has spent $20,000 on Pops at Avazu mDSP in April, then the rebate he/she will get is calculated as: ($20,000 – $15,000) * 2.5% + ($15,000-$8,000) * 1.5% = $230.

To note: The rebate bonus will be based on accumulated spending during the promotion period. Avazu mDSP reserves the right of a final interpretation of the event. Learn more by sending an email to mdsp-support@avazu.net, or directly contact your AM.

The post Avazu mDSP’s April Promotion: Seize the New Opportunity of Pop! appeared first on mobyaffiliates.