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Fibonad is launched – becoming the biggest Advertising Media Company worldwide

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This article was first published on Fibonad blog.

Fibonad is launched with the foundations set to see it become the world’s largest digital advertising group. With more than 15 years’ experience in the mobile industry, David García Fuentes becomes CEO of this new project.

Today Fibonad is launched, with the foundations already set to see it become the biggest digital advertising company worldwide. The company is made up of almost 300 employees and aims to reach a turnover of almost €100 million this year. The Spanish company is based strongly on technology and has an expertise in mobile, offering services to a portfolio of more than 1000 clients simultaneously all over the world.

Fibonad offers both branding and performance solutions for clients, as well as disposing of its own network of publishers. The company has an extremely experienced team on board, with expertise in each of its business areas, more than capable of meeting the needs of advertisers and the media.

Some of the companies who make up Fibonad are: Mobusi, founded in 2012 by Alberto Cenalmor, which, in just five years, has become one of the biggest performance advertising companies in the world as well as SunMedia; led by Fernando García, the biggest Video Advertising company in Spain with an audience of 9.9 million single users, according to stats released by ComScore in the month of May.  Also making up the group are mobile games development company, Lab Cave, online app creating platform, Upplication and SMS Marketing company, Instasent.

Taking charge of this ambitious project is David García Fuentes, who has more than 15 years’ experience in digital mobile business, most recently working as CEO in the Marketing Solutions Unit at DOCOMO Digital (NTT DOCOMO group). David has taken up many global Executive Management positions in Marketing, Technology, Operations and Business Development in various companies within the digital world, forming part of the creation as well as the expansion of international business in some of the biggest companies in the mobile sector across the world, for example with Itouch Movilisto Group, Dada and Buongiorno.

García Fuentes, as CEO, will ensure that Fibonad is at the forefront of the expected advertising industry transformation in the coming years by investing in technology and new acquisitions with the aim to keep growing in their current business areas as well as exploring new areas of interest for Fibonad.

“For me, it’s an absolute pleasure to join part of a project like Fibonad, which has the ambition of becoming one of the biggest players in the digital advertising world”, explains David García Fuentes, CEO of the recently created group. “Ever-evolving in-house technology, an amazing team, leading companies and the possibility of capturing new talent…Fibonad has all the right ingredients to lead the advertising transformation in the next few years.”

Alberto Cenalmor, Mobusi Founder, will take up the role as Fibonad President.

“It’s an honour that a project created only five years ago now forms part of a group like Fibonad”, states Cenalmor. “Digital Advertising doesn’t stop evolving, in particular, thanks to the mobile revolution and from Fibonad, we will take advantage of every new change and development by turning it into an opportunity for our clients.”

Another element to highlight about Fibonad is the investment in its own technology. The companies that form part of the group work constantly to create the best results possible in terms of online advertising, in such a way that not only do they strive to make ads visible for users but also the impact these ads have, using techniques of analyzing big data, among many more.

The post Fibonad is launched – becoming the biggest Advertising Media Company worldwide appeared first on mobyaffiliates.


A Performance Marketing Model Distribution Algorithm Explained by Kimia

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At Kimia, it’s our main goal to maximize the revenue of our publishers.

Take for example a pure CPM model, even CPC: with a simple algorithm that distributes the traffic between the advertisers that have the best bids, we would have covered this “goal”.

We all wish it were that “simple”, but we will see that there are more variables to consider.

In a performance model (whether its CPA, CPS, CPL and CPI models) where the revenue is known after the actions of the end user on the product of our advertiser, the task of finding the best ad fit for the traffic is not that simple, because in reality we do not know which advertiser is really the one generating the most for that traffic until after having sent the clicks.

In terms of the behavior of the end user, there are a multitude of variables to consider when redirecting them, such as the subject of the source page, the nature of the product they will be landing on, the type of user (age, sex, tastes, etc.) and even location, day of the week and hour.

In all models, other practical factors come into play, especially in terms of the advertisers and their campaign needs, like frequency capping, retargeting, verticals, categories …

It’s also our responsibility, and interest, that our advertisers receive quality traffic, that really fits with their products and services, to achieve their goals (this will benefit both publisher and advertisers, as source that generate more revenue will obtain a better payout from advertisers) Therefore again we need to look closely at the source of the traffic, its vertical and even the rate of cancellation of subscriptions (unsubscription rate).

Considering all the above factors and variables, the distribution of traffic from our publishers to our advertisers needs an algorithm that maximizes the revenue for both parties, and this is again, not simple, it requires a well thought out strategy backed up by strong technology, algorithms and techniques.

To begin with we will need a very large data hosting capacity, “big data”, predictive algorithms based on machine learning techniques, data analysis, regression … That’s to begin with!. These “terms” are nowadays being thrown around forums and blogs, they aren’t just “trending” topics, or concepts to continue to sell services, they are actual techniques that are starting to work now due to them being based on a need of experience, in Kimia´s case, on our experience from being part of the industry for over seven years.

If you are daunted by these concepts, don’t be, if you wish to learn more do not hesitate to contact us.

Kimia’s aim now is to use this technology combined with our premium human resources to achieve the revenue goals of all the players involved in this market. Technology, top performing offers in all markets, and the best quality traffic, positions Kimia as one of the leading companies in terms of sales/traffic volume and quality.

The post A Performance Marketing Model Distribution Algorithm Explained by Kimia appeared first on mobyaffiliates.

Epom Self-Serve Ad Platform: How to Launch an Ad Campaign in 3 Steps

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Buying online traffic has never been easier! Epom Market has developed the most convenient platform for advertisers, which you can test-drive for free.

Now you can create your self-serve account and launch desktop & mobile campaigns within minutes. The registration is free with no mark-up. Set up and track ad campaigns across devices and channels, optimize them in real time and choose only the best-performing creatives and traffic sources.

5 Reasons Why You Should Try It Now

  • Complete autonomy: you get full control over your campaigns;
  • Easy campaign setup: only necessary tools & no distractions;
  • Quick campaign launch: start your campaign in 2 minutes and in just a few clicks;
  • Real-time analytics to make the right business decisions;
  • Fast-growing inventory of 500+ direct publishers.

Here’s what you can expect when you Sign Up to Epom Self-Serve Ad Platform

The first thing you see after you sign up to Self-Serve Ad Platform is the “Dashboard”. Here you can keep track of the most important metrics: Impressions, Clicks, Conversions, eCPM and Ad Spend. You can analyze them from day to day, by week, by month or choose a custom date range. “View More Stats” is an option to get more insights into your performance and improve your ad campaigns.

In the “Campaigns” tab advertisers can manage their active ad campaigns. You can Start/Stop, Edit or Delete your campaign by clicking a respective icon in the “Actions” column.

An intuitive and streamlined campaign builder guides you through the process of target selection, ad placement, scheduling and budgeting in 3 simple steps.

First, choose the ad types you’d like to focus on. For now, you can pick from 3 of the most common ad formats: banner (desktop, mobile, in-app), interstitial (mobile, in-app) and tab-under. We’re already working on adding a new ad types – Native and Video.


Target your campaigns. Aside from the standard targeting options like GEO and OS, you can opt for more precise targeting. In advanced settings you can filter publishers by Category, set up Daily Impressions Capping and select the Time of Day to make sure your ads appear at the right place at the right time.

Choose your CPM price (in USD), and set up your Total Ad Campaign Budget and Daily Budget.

Now it’s time to upload your creative.  Choose the size, target URL and preview your ad before submitting it. After you’ve configured your campaign click on the “Submit for Approval” button and your dedicated account manager will review it within 60 minutes.

You can change your campaign targeting and budget or edit creatives at any time with just a few clicks.

You can check your approval status in the “Campaigns” interface.

To explore your campaign performance in-depth, determine the best-performing traffic sources, campaigns, and creatives go to “Analytics” section. The quality of traffic offered is guaranteed by the leading fraud detection system –  Forensiq. You can easily export the data to PDF and Excel.

Congratulations! Your onboarding to Self-Serve Ad Platform is over. Want to learn more about self-serve account? Visit our website.

If you’ve still got questions feel free to contact your dedicated account manager or anyone else from our friendly team.

The post Epom Self-Serve Ad Platform: How to Launch an Ad Campaign in 3 Steps appeared first on mobyaffiliates.

Dmitrii Zotov: Our Mission is to Change Affiliate Marketing Industry

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Today we would like to share with you a success story of Dmitrii Zotov, the founder of Affise Performance Marketing Platform. With over 10 years’ experience in the affiliate marketing industry Dmitrii has a profound background in creating and developing affiliate programmes and traffic analysis platforms as a software engineer. Having passed the way through media buying and working as a CTO & CEO of his own affiliate networks, Dmitrii is now a real expert in all the spheres of the industry.

Dmitrii, your experience in affiliate marketing is really impressive. How did it happened that you came up with an idea to create your own performance marketing platform?

Working in affiliate marketing industry has become an integral part of my life since 2006. Now I have a background of a great number of successful projects in different spheres of affiliate marketing as a software engineer as well as a CEO of my own affiliate networks. And I know all the pains and difficulties affiliate networks face day by day. Each time, working on a new affiliate programme I was wondering which tracking solution would be the best option for the campaign, but each time I faced the imperfections of the solutions existed on the market. Thus we’ve come up with a dream to create the most efficient solution for affiliate networks that would meet all their requirements and needs. 2015 has become the year we started to make that dream come true with the mission to change the way affiliate marketers operate and the industry in whole. And now our customers have an opportunity to enjoy the results of our efforts and experience in Affise software.

You mentioned that your mission is to change the affiliate marketing industry. What problems do you see in it and how are you going to solve them?

Affiliate marketing industry has been waiting for new technological solutions for quite a long time. And now we can see the results of some changes that are already happening in the industry: the number of platforms that are designed to manage and optimize affiliate marketing results is growing steadily. So we’ve decided to create a new, convenient, and what is the most important, highly technological platform, that in some time would become a standard for affiliate marketing. Besides, on the basis of new technologies we’ve completely changed the pricing policy of the industry. So even now we could notice that we’ve already broken the ice, and other softwares that are competing with us in this niche are starting to adopt and implement our solutions and innovations into their platforms.

What major problems do you see affiliate networks are facing today?

Actually, I don’t see many problems regarding the work of affiliate networks: it is highly growing industry with hundreds percents’ increase. Surely, each step of its development is accompanying with the difficulties that are common for one or another step of evolving. The market is growing and becoming smarter year after year, the entry threshold is getting higher. But I guess that it’s normal and motivate companies to move forward to a better results.

And what about Fraud? As it’s also supposed to be one of the major problems in affiliate industry. Do you believe there is a way to fight back an affiliate fraud issue the industry is struggling with?

Well, it goes without saying that Fraud is not just an ordinary business, it is a real industry that earns billions of dollars a year. And of course fraud activity is a problem both for advertisers and affiliate networks. It undermines the authority of traffic sources. As a result, either the networks themselves or advertisers lose a part their profit. Luckily, there are a lot of companies and services that are aimed at antifraud protection. The number of such services is growing immensely, and they cover different niches of affiliate marketing industry,  including fraud protection in performance marketing and mobile marketing. So I believe that there is a way to struggle with fraud. But you should also understand that fraud business is a business that is developing faster that antifraud one. It always one step forward and we are catching up to struggle it. What about Affise, we are integrated with Forensiq, FraudScore and 24metrics, which are the leading ad fraud detection and prevention services.

Can you think of ways of applying Machine Learning technologies to improve mobile ad network operations?

Well, applying Machine Learning technologies is a trend in any industry, including affiliate marketing. It is widely used by progressive companies dealing first of all with displaying online advertising such as ad networks, demand-side platforms and so on. But affiliate platforms’ developers are also following the stream and implementing Artificial Intelligence and new technologies into their solutions. In the end, we are all competing for a user. And as new technologies can help us to boost our performance, it’s evident that we should take advantage of it.

From your personal experience what are the main tips for successful mobile advertising?

To be competitive in advertising first of you have to concentrate on advertiser’s aspirations and needs: the more you plunge into the market the advertiser operates in, the more you understand it. That’s why it is crucial to think wider and deeper, gather all the possible data, analyze correlations, and so on. Tracking each advertising campaign at all the stages of Sales Funnel is also very important. If you understand the behavior of one click of a potential client to the final point, it will bring you and your advertiser to a way much profit. And even if you suppose that your advertising campaigns are already profitable, there is always room for improvement. For example, a lot of affiliate marketers tend to forget about working with their own traffic for defining audience segments and further retargeting. So as a good affiliate marketer you should know everything about your traffic and be able to reuse the information gathered about users up to several times. And the last, but not the least important tip from me is to build great relationships with all the partners and clients. Be a friend to them, care about them and success will not  be long in coming.

What do you think is the main secret of your success?

I strongly believe that one of the key factors of the success in any business is people, their desire to achieve more and willing to work hard. As Affise is a technological platform, first of all we try to find real professionals in software development and engineering, who will bring their expertise to creating most innovative solutions in the sphere. Beside, we have a great Support team, that is always there for our clients trying to solve all their problems occurring in their working life 24/7. We should be so lucky to have such a dedicated and energetic team that is driving to one and the same direction, and this direction is called Success.

The post Dmitrii Zotov: Our Mission is to Change Affiliate Marketing Industry appeared first on mobyaffiliates.

Performance Marketing Group Olamobile Acquires IconPeak for $10 Million

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Berlin, 2nd of August 2017OLAmobile, one of the mobile leading performance marketing platforms, is joining forces with IconPeak  and its subsidiary BidderPlace to enlarge their footprint within the mobile performance marketing space. The only existing investor in both companies, MAKERS, the Berlin-based company builder which initially incubated IconPeak and BidderPlace together with Felipe Ogibowski and Gunnar Kämpgen in 2013 and 2015, sells its shares with a multiple of 50.

Antoine Moreau, CEO of OLAmobile:

“With IconPeak and BidderPlace we acquire two of the fastest growing performance-based advertising networks in Europe. The growth trajectory of both companies has been highly impressive in the past years. Gunnar, Felipe and the rest of the teams have built two successful and profitable companies and we are now looking forward to join forces to become the global market leader in the mobile performance marketing space.”

Gunnar Kämpgen, Founder and CEO of IconPeak and BidderPlace:

“OLAmobile’s great reputation, their existing infrastructure with many offices across the globe and their industry knowledge will allow us to fuel our growth in existing and new markets. With our complementary business models we look forward to leveraging synergies, increasing our revenues and building a very powerful platform in the mobile performance marketing industry.”

Friedrich A. Neuman, Founder and CEO of MAKERS adds:

“We are very happy with these two exits after four years of close collaboration with the companies. IconPeak’s and BidderPlace’s acquisition proves that our hands-on approach and our focus on profitability pays off in the long-run. With OLAmobile we found the perfect strategic partner to bring IconPeak and BidderPlace to the next level in the advertising space. A big compliment to Gunnar, Felipe and both teams for bootstrapping and building two truly great companies.”

OLAmobile is taking over IconPeak and BidderPlace at just the right time. According to a study by IAB Europe, the IAB and IHS Markit, mobile advertising revenues increased by 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015 and are expected to continue growing with the help of improving marketing technologies. This is also reflected in a shift in ad spendings. Budgets for digital media are rising while marketing spendings for traditional media such as TV, print and radio are decreasing significantly. According to eMarketer, mobile advertising spendings alone are going to account ⅓ of all ad spendings by 2020.

About OLAmobile

OLAmobile is a marketing technology group specialized in user acquisition focusing on CPA (Cost per Acquisition) and CPI (Cost per Install) mobile performance campaigns. Its platforms allow the promotion of mobile apps and mobile services, guaranteeing a higher profitability to advertisers by achieving a much larger sales volume and user engagement. OLAmobile’s technology makes use of performance-driven marketing algorithms that also increase mobile performance marketing profits for the publishers involved.

The platforms combine reporting and campaign optimization capabilities to reach quality users and valuable leads, while assuring that advertisers only pay when they acquire a new customer, making it one of the most effective and profitable forms of advertising available to mobile apps and services. Headquartered in Luxembourg, the group was founded by Antoine Moreau in 2011. Besides Luxembourg, OLAmobile has offices in Portugal, Romania, Mexico and now in Germany. The group also has representatives in Israel and China. Currently OLAmobile has more than 100.000 publishers that are driving an average of 5 Billion clicks per month to mobile campaigns of more than 600 mobile advertisers worldwide. For more information, please visit: www.olamobile.com

About IconPeak

IconPeak, the specialist in performance-based advertising, was founded in 2013 in Berlin by Gunnar Kämpgen and Felipe Ogibowski. Acting as an intermediary for publishers and app advertisers, IconPeak helps publishers monetize their ad space by promoting in-demand apps from over 500 partners of top app developers and advertisers, offering an inventory of exclusive campaigns. Advertisers benefit from premium placements throughout diverse channels and thereby grow their app’s user database and in-app engagement. The company currently employs over 30 people and works for clients in over 100 countries. In 2015, IconPeak was awarded with the “Fast 50 Rising Star” by Deloitte for the fastest growing tech startup in Germany.

About BidderPlace

BidderPlace brings together publishers and advertisers via a self-service model. Through this mobile performance marketing network, advertisers can launch campaigns in few easy steps and autonomously manage its success through the platform. Publishers get access to all open campaigns and run the preferred ones with their traffic sources, while tracking and optimizing every element of the campaign performance on their personal dashboard. The company was founded by Gunnar Kämpgen and Felipe Ogibowski in 2015, currently employs 15 people and works together with clients from over 30 countries. In 2016, BidderPlace was awarded with the “Fast 50 Rising Star” by Deloitte for the fastest growing tech startup in Germany.

About MAKERS

MAKERS’ community of entrepreneurs, investors and experts helps digital innovators turn their vision into reality. The Berlin-based seed stage investor was founded by Friedrich A. Neuman and Marius Schulze in 2013. MAKERS helped building 10 companies across different industries. Across the platform, MAKERS startups employ more than 160 people from 25 countries. For more information, please visit: www.makers.do

If you need any additional information, please contact OLAmobile Media Relations’ Team through the e-mail media@olamobile.com or at https://www.olamobile.com/media-contact/ 

The post Performance Marketing Group Olamobile Acquires IconPeak for $10 Million appeared first on mobyaffiliates.

How to Lower the CPA by 37% on Your Facebook Ads [case study]

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Every particular business requires a particular advertising strategy

A mobile app can be great, but it is unlikely to become an overnight success without any marketing effort on the part of its owner. The times of free and reliable traffic are gone, that’s why more and more app advertisers and publishers turn to purchasing traffic on Facebook, as a channel with the highest number of monthly active users in the world. However, vast opportunities and access to such a huge audience may have a flip side, since there is a big risk to attract off-target users.

All marketers want to ensure that the ads drive to their app only relevant users and, certainly, they expect to obtain worthwhile returns on their investments. It is important to understand that every advertiser has specific KPIs that matter for their business. Therefore, each app needs a unique approach to user acquisition and simple mechanisms for measuring the performance of ad campaigns.

A Colorful Partnership: Appness Helps Pixite Lower CPA without Losing Conversions

Company Overview

  • Founded in 2009, Pixite has been at the forefront of mobile digital art apps
  • Eight of the Pixite’s apps have been featured by Apple, three have been selected as Best of the App Store, and three have been official demo apps on iPhone and iPads in Apple Stores domestically and internationally
  • Pixite is best known for Pigment, an innovative coloring book app for adults, that simulates true pencil and brush strokes, offers over 1,500 hand-selected artworks of various styles, and is enjoyed by five million people worldwide. The app is free to download and offers a paid subscription that unlocks premium pages and tools.

Business Challenge

At one point, Pixite was focused on the development, producing four new app titles per year, while updating all of their existing apps with new features. Although every one of Pixite’s apps released to the App Store generated a significant amount of revenue, all of them followed the same path of boom and bust: a big spike at launch following an equally large drop in sales. Because of this, Pixite was forced to create even more apps and was trapped in an endless cycle of development with no assurance of steady revenue. Thus, they looked closer into user acquisition and started to run ad campaigns on Facebook.

When it comes to Facebook Ads, there are a lot of nuances. For Pixite, setting up and managing Facebook campaigns were very time consuming. They found out that Facebook mechanisms were fairly unstable and required constant tweaking, that turned out to be a very input-intensive process. It was necessary to find a way of streamlining and automating this procedure.

Partnership with Appness

Pixite worked with a few ad networks, however, their performance wasn’t what the team had expected. In October, 2016 the Pixite team was introduced to Appness, that proved to be different, trying to gain a full understanding of Pixite’s needs. Appness personalized approach and fresh look at user acquisition exempted them from their concerns and allowed to focus on creating and perfecting the product that their users loved.

“One of our business partners introduced us to Appness, and we saw they were doing high-quality work. I was intrigued by their platform that brought together talented ad buyers who competed for the job. The quality of customers is much higher than we had with any of our previous partners,” said Eugene. “We don’t see our relationship with Appness as a business client relationship. With them, it’s more of a partnership, because each app is different, each requires a special strategy and attention. This is where Appness excels.”

Even though Pixite still manages some of their Facebook Ads with the help of the internal team, the company has delegated most of their campaigns to Appness. Leveraging the Performance Dashboard feature, Pixite’s team can use comprehensive statistics to gain a clear insight into the campaign performance. “Unlike many analytics dashboards, Appness’ lets you deep dive into all the data but is simple to use. I consult it on a daily basis,” added Eugene.

Solution

The Appness account managers used their highly specialized media buying team to run Pixite’s campaigns, saving the company about 8–16 hours a week of campaign management. The new campaigns delivered ROI results that were 110% better than those conducted by Pixite’s internal team. In addition to the expertise Appness’ account managers provided, Pixite was able to easily acquire and review localized performance-based creatives and get a deep insight into the campaigns’ performance thanks to this innovative user acquisition platform.

Switching to the CPA model with Appness brought excellent outcome in terms of revenue increase and performance, and even surpassed Pixite’s boldest expectations.

Browse this case study to get more insights and check on the results

The post How to Lower the CPA by 37% on Your Facebook Ads [case study] appeared first on mobyaffiliates.

Chinese Utility Apps Cleaning Up Overseas

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With increased smartphone adoption worldwide it’s no surprise that App Annie expects the number of app users globally to double to 6.3 billion by 2021, resulting in the app economy being worth $6.3 trillion. (App Annie, 2017)

With this in mind, global expansion proves as a great opportunity for app developers and we’ve noticed many Chinese companies have seen great success when expanding internationally with Utility apps.

In 2014 Chinese company, Apus Group, launched its Apus Launcher app and within just four months it had acquired 30 million users worldwide.(TechCrunch, 2014). Less than 10% of these downloads were from within China, instead the app’s most popular countries were the US, India and Brazil. (TechCrunch, 2014)

Similarly, Sungy Mobile developed its Go Launcher app, which surpassed 200 million users just after hitting the international market, where 70% of its users were from outside of China. (Tech in Asia, 2013)

Click here, to see the factors that drive global success for Utility apps.

The post Chinese Utility Apps Cleaning Up Overseas appeared first on mobyaffiliates.

PropellerAds New Retargeting Ad Solution Helps Advertisers to Boost Conversion

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It is widely known that not all site visitors purchase, download, deposit and become loyal customers after the first visit to the site. Statistics indicate that more than 98% of visitors leave websites without converting and don’t come back. You’ve probably been digging your analytics for days, changing content and conducting endless A/B tests of your landing pages. Sound familiar?

Things have changed. Now you have the second chance to get them interested and establish a trustworthy dialogue with your prospects. Remind them about you. Provide your audience with relevant information at the proper time and you will be amazed at the results!

PropellerAds Retargeting Solution is an advanced tool that helps advertisers to complete their conversions by bringing site visitors back.

Retargeting allows contact with prospects at every stage of the conversion funnel by providing them with offers for relevant products. This solution can be used, for example, for returning of visitors who just expressed interest in a specific product, but are nearing a purchase decision. Retargeting can also show its effectiveness as a tool for regular information sharing and for promotion of new products.

How does the Retargeting work?

  • A visitor examines your site (landing page) and browses various services or products. Retargeting pixel code marks him with an unnoticeable browser cookie. The visitor leaves the site without converting and moves on to other online activities.
  • We find this visitor on other websites and show him your ads, based on the services or products he viewed on your site.
  • Visitor responds to these ads, returns to your site and completes the desired action. Profit!

How can Retargeting grow your business?

Retargeting is an effective advertising solution for wide range of Online and eCommerce businesses, including industries like Finance, Online Retail, iGaming, Dating, Games, Mobile Development & Publishing etc.

Here are some tips on how you can improve your business with Retargeting:

  • Increase brand awareness
  • Improve conversion and retention rates
  • Enhance your Adwords (and other PPC) campaigns’ ROI
  • Cross-sell to current customers
  • Re-activate your old customers

Retargeting gives your site visitors a kind reminder of your brand. Every time they see your personalized retargeting ads, you gain more recognition. They’re getting to know you, learning to trust you, and moving forward towards making a positive decision. As a result, you get loyal customers, leads, deposits, downloads and signups without overpaying.

While online advertising is most impactful at the top of the funnel, retargeting campaign does play an impactful role in a multi-touch marketing approach!

Ready to start! What do I need to do?

Promoting via retargeting is now available for all our advertisers with any type of service.

If you are a fully-managed advertiser, please contact your personal manager today to setup your  retargeting ad campaigns.

If you are running ads on our network as a self-service advertiser, log in to your advertiser account, go to the “Audiences” page and create New Audience.

Next, you should plaсe a small javascript pixel onto the pages you want to collect visitors from. When visitors come to this page, they’ll be added to the audience.

Now all you need to do is create a campaign that targets this audience.

Nothing’s simpler than just following this step-by-step instruction.

Retargeting is one of the most effective ways to reach your audience with a personalized ads. So make it a part of your digital marketing strategy and watch it increase sales, improve advertising ROI and create conversions for your business!

Start retargeting today! Need more info? Browse our presentation

The post PropellerAds New Retargeting Ad Solution Helps Advertisers to Boost Conversion appeared first on mobyaffiliates.


Shelly Increases Facebook App Installs by 230% with Appness

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“The future belongs to platforms like Appness. Within a month, the platform helped us to increase the volume of Facebook app installs by 230% and reduce our CPI by half. We used to spend lots of time on communication, approval, revision, and other time-consuming tasks. With Appness, we were able to automate the media buying process, completely changing our views on a CPI partnership.”

— Oleg Haustov, Chief Marketing Officer at Shelly.

The Company Overview

Shelly is the largest online manicure and pedicure delivery service. The company’s services are top-notch, time-saving and are available at homes, hotels, and in corporate offices. Shelly guarantees a professional approach, quality and safety: all technicians have at least two years of experience, passed certification training, and provide exemplary services to thousands of employees and clients alike.

The Business Challenge

The company advertised its iOS app primarily on Facebook, using a cost-per-install (CPI) payment model. However, its partners could not provide the desired volume and quality of traffic, and above all, the process was very time-consuming.

“We tried to work with multiple partners who used a cost-per-install payment model, but they couldn’t provide us with the right volume of high-quality traffic that we needed,” said Oleg. “What’s more, we had to spend lots of time on approval and revision procedures and small tasks. Eventually, we came to the conclusion that this workflow is inefficient and costly.”

The Appness Solution

When the company owners realized that they needed to change their advertising strategy, one of their partners recommended to try out Appness, a new media buying platform for Facebook mobile advertising.

As Oleg explained, “the advantage of Appness is user-friendliness. You just need sign up on the platform, create an offer and then define the offer conditions (e.g., a fixed CPI) and creatives guidelines. And that’s it! The platform takes care of all other processes, including banner installation, aggregated statistics extraction, optimization and working with creatives, just to name a few. With other partners we had to do that ourselves. With Appness, the only thing we need to do is to monitor the effectiveness of the campaigns and banners. On occasion, we also moderate content and test various CPI bidding options.”

Shelly decided to test the platform before full-scale cooperation with Appness. After Shelly started working with Appness, the company owners changed their views on the entire media buying process. In as little as a month, the platform helped the team improve their ad performance and reduce the CPI by half. Qlean and Shelly succeeded in automating the process of mobile traffic buying, delegating all time-consuming tasks to Appness.

Based on our previous experience with other partners, we wanted to test the platform first. However, in just two weeks Appness helped us earn 30% of our targeted mobile traffic,” said Oleg. “To support this positive trend, we tested multiple creatives and involved our in-house design team to add a few creatives of our own. After A/B testing we chose banner ads with the highest conversion rate, which allowed us to increase our volume of purchases by over 70% in one month, maintaining the same cost-per-install,” added Oleg.

“Expenses for providing mobile traffic, support and approval processes constitute 40% of media buying. Appness significantly changed our views on a CPI partnership. We finally found a platform that enabled us to automate the process of mobile traffic buying,” said Oleg. “I believe that within a few months Appness and our company will be able to exchange just a couple of emails twice a month. I have no doubt that the future belongs to platforms like Appness.”

The Results

Appness helped Shelly to increase the volume of Facebook app installs by as much as 230%.

“We tripled the volume of app installs on Facebook in just one month,” said Oleg, “Along with this, we reduced the cost per install by half during the same period.”

The company delegated the whole media buying process to Appness, including banner installation, aggregated statistics extraction, optimization, working with creatives and other tasks that were previously performed by the in-house team. With the platform, Shelly automated the process of mobile traffic buying, avoiding the need for manual work.

“We used to spend about 2–3 hours on communication, moderation, approval and other tasks. Now it takes only 30–40 minutes to complete all these processes,” explained Oleg. “Appness allowed us to almost completely automate mobile traffic buying, eliminating 80% of various time-consuming processes.”

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Strategic Markets to Rock Mobile Performance Ad Campaigns With

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David Jordan, Performance Director at Billy Mobile.

Performance Marketing, specially in Mobile Affiliation, is a very short-term and money driven industry. Mobile content and lead generation advertising demand usually gets a very close up daily analysis based on opportunities, offers, payouts and time-framed conversion rates. This approach makes networks and publishers lose the big picture and miss long term trends that really matter.

While advertisers are expecting quick ROI on their marketing investments, things already started to change and business vision is getting a new perspective: We all understand that real winners will be those who position themselves as leaders in traffic quality, fraud detection and that concentrate all efforts in being strong in high growing markets that probably won’t explode in ROI the next 2 hours or the next 2 days but which are already the place to be for the next months and probably next years.

Then, when I am talking about Countries on fire, I don’t mean GEO targets that will make you explode your performance campaigns and afterwards will roll back down to zero. It is not a list of simple opportunities. I want to tell you about what we identified in Billy as strategic markets where you will rock today and will continue to grow months afterwords as a publisher or network. This is my shortlist of picks that you should start to extend your business (if you weren’t already).

  • From Asia: Sri Lanka and Indonesia
  • From Latam: Brazil and Argentina
  • From Africa: Nigeria and Tunisia

 

If you have already signed up in the marketplace of the Leading Affiliate Platform you will find the best offers of these countries here. If not, you can first sign up here.

It’s difficult to fit all these markets into a single tag, as they have such different cultural backgrounds, business and internet ecosystems. Anyhow, they have a few contact points that are key for mobile performance:

  • The smartphone adoption happened a couple of years later than other countries but it took by storm from 2016 and it is still on-going.
  • The demographic structure of the population is much younger than world average.
  • Online subscriptions and e-commerce were long way behind traditional economy but it has a double digit quarterly growth since last year.
  • They are getting less attention compared to other crowded performance markets like India, South Africa or Thailand.

For example, let’s take Nigeria from our list. While the smartphone penetration in the population was around 10% in 2013 while other countries from the continent like South Africa were at almost 30% in the same year. In the following years South Africa followed an stable growth until a 45% penetration today and Nigeria already reached 29% but it still has a significantly larger room to grow and we are talking about the highest populated country in Africa with estimations to beat US population at some point in the next 25 years. (source Deloitte/GSMA).

This is the time to start thinking in long term growth projections markets and leave aside the daily craziness of short sighted revenue opportunities.

The post Strategic Markets to Rock Mobile Performance Ad Campaigns With appeared first on mobyaffiliates.

Mpire Network Attends Pocket Gamer Connects and Mobile Games Forum

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We are super psyched to be exhibiting at both Pocket Gamer Connects and Mobile Games Forum.

The first stop is Helsinki for Pocket Gamer Connects on the 19th – 20th of September 2017. With 100+ expert speakers, 500+ companies and 30 hours of content, this event is the biggest mobile games show in Europe.

Then Mobile Games Forum kicks off in Seattle on the 24th – 25th of October 2017. This conference focuses on combating the threat of market maturation with tips from those who triumphed where others faltered.

These events give you access to the latest detailed market insights, community networking opportunities and growth ideas that will enable your business to climb.

Let Mpire share our mobile expertise and discuss how we can support your mobile strategy! Book a meeting today or drop by our booths.

Join us at Pocket Gamer Connects

http://bit.ly/Pocket-Gamer-Connects-2017

Join us at Mobile Games Forum

http://bit.ly/Mobile-Games-Forum-2017

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Be Part of Mobidea’s Sweepstakes Disco Contest and Win $3,000

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Mobidea has created a brand-new contest for all its affiliates.

The Sweepstakes Disco Contest will reward users who manage to earn a considerable amount of money with sweepstakes offers on the popular affiliate network.

This contest starts on August 21st and it will end on September 21st.

Affiliates who participate can earn up to $3000.

The winner will earn 10% extra Revenue Share, up to $2500.

There will also be a randomly selected winner who will earn 10% extra Revenue Share, up to $500.

Affiliates can apply using this link.

Users must state their Mobidea email address and the nickname they’d like to be known by.

The affiliate who manages to generate more revenue on Sweepstakes offers during the contest will be announced as the winner on September 22nd.

This master will get 10% extra revenue share credit on their account.

That amount will be calculated based on revenues generated on Sweepstakes offers during the month of October, and up to $2.500. Terms & Conditions apply.

As for the randomly-selected winner, they can actually be any contestant who’s able to generate more than $500 on Sweepstakes offers throughout the duration of the contest.

This specific winner will be announced on September 22nd.

The lucky prize winner will earn 10% extra Revenue Share credit on his/her account.

This amount will be calculated based on revenues generated during October, and up to $500. Terms & Conditions apply.

Check the official announcement here!

Terms & Conditions

  • From the moment the affiliate applies, revenues will be effectively counted as criteria to qualify.
  • It’s one prize per each affiliate account. This means the same affiliate won’t be able to earn more than one prize.
  • Only those affiliates who generate at least $500 in revenues while promoting Sweepstakes offers will be eligible for this contest.
  • Users must read and accept Mobidea’s Terms and Conditions.
  • All decisions regarding an affiliate’s potential eligibility to get the performance bonus will be made by Mobidea.
  • This prize will be received as credit on the winner’s Mobidea account. The prize will be transferred on the first week of the month of November.
  • The jury will only consider campaign-earned revenues. This means affiliate referral commissions and other such bonuses and incentives are obviously excluded in the calculation of the $500 of minimum revenue that users will need to be eligible for this particular contest.
  • Non-approved affiliates, CPA networks, ad networks and affiliate networks are not eligible.
  • The winner will receive the prize amount on their account, and the money will be sent taking the user’s preferred currency into account. The latter will be calculated based on the specific exchange rate of the day.
  • Affiliates have to provide the email they use when signing into Mobidea upon applying to this contest.
  • The randomly-selected “Lucky Star” prize draw will be held on September 22nd, 2017 via https://www.random.org.
  • The “Disco King” will be announced on September 22nd, 2017.
  • Winners will be announced on Mobidea’s News page, Forum contest threads, Mobidea’s Social Media pages, and via email between the 22nd and 26th of September 2017.
  • Send an email to onlinemarketing@mobidea.com in case you have any questions regarding this Mobidea contest.

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Vote for Mobidea at the Blue Book Top 20 CPA Networks Survey

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Mobidea is a leading mobile affiliate network that keeps on innovating every single year.

That’s why the network was given the amazing award of being regarded as one of the world’s TOP 20 CPA Networks in 2017.

Now, Mobidea is up for the award once again, ready to earn the distinction two years in a row.

The Blue Book is a remarkably prestigious annual ranking of the TOP 20 cost-per-acquisition and cost-per-sale networks from all over the world.

This honor is informed by an industry-wide survey which lasts for four months, the input from a Blue Ribbon Panel of industry experts, and other important data.

Networks which consistently innovate and bring new life into the affiliate landscape tend to be honored for their entrepreneurial spirit and for the ideal of providing an amazing service to all affiliate marketers.

Mobidea has proven to be a leader in the market, especially after releasing incredible new tracker capabilities, having become able to provide more analytical data than any other affiliate network in the world.

This passion for technology and for giving affiliates more tools for them to develop their skills and achieve effective financial independence is what sets Mobidea apart.

If you want to vote for Mobidea to be part of the TOP 20 CPA Networks, you just need to complete a quick survey.

Select Mobidea as your favorite CPA Network on question #2 and #4.

Vote for Mobidea

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How Do You Match Your Traffic with The Right Offers?

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Regardless if you are just starting your career as an affiliate marketer or you are already a professional, choosing the right offers for your target audience will always be challenging and the reasons for that are multiple. The market changes at a fast pace, what converted amazingly in the past it doesn’t receive any impressions now or some countries that had a lot of buyers lost the power of buying and now they are dead markets.

Choose your traffic sources smart

No matter if you’re doing arbitrage or simply, media-buying, the first thing I want you to keep in mind is that not all traffic sources have the same quality, and no traffic source will work for all your campaigns. Testing is the key, regardless of what crazy eCPMs you hear other affiliates are doing elsewhere, or anywhere for that matter!

For example, if you are going for carrier billing offers, make sure you choose traffic sources with carrier targeting and always do a research before about the traffic source that you are going to use. A lot of them have in-house media buying teams focusing on rising targets, so there’s no point in going into a bidding war with them.

Always look for ways to target carrier traffic correctly and you can do that by targeting correct IP ranges instead of carrier names. The reason? Most traffic sources use different third-party IP Range detection partners to detect mobile carriers and most of the time they are free, which makes accuracy highly volatile and cause differences between what you’re seeing on their interface with what’s actually ending up on your affiliate panel. Once you’re a TOP RUNNER with us, BitterStrawberry.com can provide you with reports of the IPS associated with all your conversions.

Work on your bid

Bid low to start. Start with $0.12 and gradually increase till you’re getting at least 5.000-10.000 visits to test every single campaign, or at least 20.000-30.000 visits to test every Carrier.

Here’s how to see it:

Calculate the number of offers you want to run, for example, let’s take 5 offers. We recommend testing each offer with 2-3 landers, from 3 different traffic sources.

So that’s 15 tests * 3 sources = 45 different ways. 

Run at least 200-300 hits for each, the ideal volume for each offer will be 13.500 total /5 offers = 2700 hits in average for testing for every offer.

For example, we have an average of 50+ rotating campaigns for every combination of “country + mobile carrier per every vertical”. Sending too little traffic will result in users being divided in low numbers to all campaigns. Sending adequate minimum volume will allow broader and more relevant offer performance.  The key is to bid low and cut placements rigorously. Then… SCALE!

Ideally, you would do this after a broader WW test, when you’ve already identified your best GEO’s and traffic segments. Using bad quality traffic (click skims for example) to test offers would just be a wrong way to start.

The higher you set the frequency to, the more traffic you’ll get, but the highest probability is your ROI will drop, until you find the perfect campaign to match. As we have no control over your traffic spend, it’s up to you to test and find out.

If you get a ton of traffic, but has a bad ROI, decrease your bid, if you have targets/ placements that give good ROI but low volume, increase your bid. Based on the traffic source you’re working with, you need to know that you can’t always get 100% accurate carrier traffic click by click, you’ll get also at least 10-30%, or more, Wi-Fi Traffic.

That shouldn’t be a problem! You can set up for each singular offer whether to RETURN traffic that is not precise match for the specified targeting or if you are working with BitterStrawberry.com you can send it to the SmartLink where every user will be matched with a relevant offer.

Some key rules we advise you to set yourself when it comes to Flat Buys:

  • Never buy in full without a test period of at least 24h-48h. Keep in mind that there are a ton of things to look out for (day/night parting, day of the week, fluctuations in traffic by day & more) Once you paid the money, there are rare cases when a webmaster or publisher will agree to cancel and pay back the money.
  • Ask your traffic seller to provide stats as complete and detailed as possible. If possible, I recommend only buying from webmasters that use Google Stats and not their own TDS system stats system.
  • Set a minimum traffic volume guarantee and if possible, penalties & terms for any un-expected Google update traffic shortage. You don’t want to find yourself in the 8th day of traffic when traffic disappears and you have to wait 3 months to get the traffic volume you paid for.
  • Prepare custom creative designs to stand out against content that is on the specific tube.
  • Research! Ask recommendations, check forums, postings about previous flat deals made on the specific tube site.

Set a relevant budget

Spending your budget smart is essential, but remember that there’s no such thing as a high reward with a small risk.
While doing a CPC brokerage and selling it at a higher CPC brings you a good ROI (if you have good connections), on the other hand –  doing CPA, CPL, CPI , users interest is what sets the tone in this case. So setting a budget that allows you to collect actionable data on is crucial! See our article about smart budgeting here.

Choosing what offers to run & analyzing the data 

In principle, this pretty much comes down to:

  • What kind of offers you have experience with;
  • What traffic sources can provide you with good volume for the GEOs you’re looking to target first;
  • What payout models you’re used to work with;
  • And most importantly, what’s your budget?

After you’ve singled-out at least 1 of these 4, the next thing you’ll want to know is: What works best?

As general overview, we will break it down in two sections:

Adult:

Adult Mobile Video Subscriptions. Adult content has been the most prolific form of business for ages. It certainly got scattered across a ton of devices/businesses but especially in mobile, it’s a market that will always be in demand.
In most GEO’s, users only have to tap 1 TIME to be subscribed directly, and some have either REBILLINGS! And yes, you’ll get a commission reported every time the user is billed.

Adult Dating. Generally well known for developed GEO’s where users don’t mind paying a 20-100$ fee for a monthly subscription, it’s definitely getting more volatile but still has a lot to through in.

VR (Virtual Reality) This technology absolutely changed the way content is being consumed, and with the ever-growing gadget manufacturing it’s no surprise that this “niche” is just “warming” up.

There are antivirus offers that work really well with adult traffic, providing your users react to the offer lander and get you clicks & conversions.  Specific offers that run well:  antivirus, enlargement pills, live cams, muscle etc.

One thing is certain! Adult was and will remain a vertical that will never become extinct. Especially with the rise of new technology, we see signs that a bigger boom has already begun. As any vertical it has its up and downs, which will always be there, so you need to have always a ton of resources at your disposal which you can activate in the shortest time.

Mainstream:

App Installs. Apps will continue to represent the largest % of all top opportunities, with GEO’s from APAC gently taking the lead in user acquisition and payouts. While easy to promote and gather user interest to download, advertisers and developers already have set high demands & filters, resulting in a cascade of unpaid leads due to several reasons, so watch out if you are promoting them. The most difficult thing for top paying App Installs is to meet the KPI. There isn’t a global standard in place, most developers or advertisers having specific requirements.

Some example of their requirements:

  • Retention Rate from 10% to 40% minimum. Most request this from Day 1 to Day 7;
  • If the app is arcade type, users need to pass a certain level (ex: level 3)
  • Uninstall rates – Users which un-install in the first 3 days are not paid.
  • Churn rate beneath 15%

Word of advice – make sure the creatives & landers you use really capture the apps USPs (unique selling points) and are not misleading. Users will immediately drop the app right after purchase if their expectations aren’t met.

The hot verticals right now in mainstream are: Entertainment, Games, Utilities, Glamour & Sweeps. BitterStrawberry.com has over 12.000 direct offers marketplace, from partnerships with major carriers, big advertisers, localized advertisers & exclusive deals, from a variety of verticals available worldwide, all payout models and unlimited capping. On top of the thousands of offers available at all time, each day they are adding over 200 fresh, new offers, which are tested with in-house traffic, so that your users won’t be the guinea pigs. ☺

You can regularly check the top charts in BitterStrawberry.com marketplace to see the hot offers right now and ask our affiliate managers for recommendations, at least once every 3 days.

But, if you have no time to be on top of each offer, our Smartlink will auto-optimize your traffic. We run performance-benchmarked SmartLinks, one single URL, tailored on each affiliate’s traffic type, that covers all GEOs with an in-house developed algorithm that segments traffic, providing the most profitable offers for each specific target. This tool allows you not only to target offers that match your every visitor with tailored ads to meet the criteria of your user (Country, Connection, Carrier/WiFi, Device, OS, Browser, Day/Night Parting & more), but also can be used as a fallback/remnant solution for the campaigns you run singularly and backfire, reach capping or you simply get a solid volume of un-targeted bulk traffic.

Test everything!

Test efficiency by setting up multiple campaigns in a vertical or GEO you’re planning to start working with. Be flexible, gather data from your tracker and make data-driven decisions. Our most successful affiliates follow this scenario to find profitable campaigns, repeating the process every 1-2 weeks depending on their time & budget:

Step 1. They pick a vertical where they have experience with (dating, nutra, etc);

Step 2. They pick 3-5 GEO’s they want to start with based on our recommendations for their targeted vertical, based on:

  • Gross revenue on the specific vertical
  • EPC
  • Type of traffic (pop, banner, direct source, purchased traffic, direct publisher traffic)
  • Existent traffic volume
  • Targeting saturation. If there is already huge competition /other affiliates scaling massively, suggesting you these campaigns, will only lead you into bidding wars against each other;

Step 3. They test either their own landers or the ones that we have most popular for that specific vertical. If you want to run singular offers with us, using generic or targeted banners you can download from each offer in our market place is a good way to start. You can effectively turn display traffic into mobile pops and send to offer landing page. If you’re using smart link or a combination of smart link and selected offers, you can also buy pops directly.

Step 4. They test every offer with relevant budget & clear targeting, adjusting targeting on the run with the help of the IP’s and Macro’s associated to all conversions.  To give you a hand with that, we released this year a revolutionary tool for A/B testing. You have a possibility to create your own rotation of offers with custom rules and split the traffic between offers with your own conditions, with no other tracking tool or platform needed.

Step 5. Once you have relevant data to act upon, review all the information together with your affiliate manager, adjust the scale on the campaigns that look promising, test different landers using visitor heat maps to further optimize your lander, and take a close look on OS’s  & traffic zone placements which have worked best as a whole.

Language

While most people tend to run with English speaking GEO’s as it’s easy to create 1 fits all landers – think again! While running ad campaigns in English speaking countries may sound OK to you, usually these GEO’s are the most competitive. Spend a few $ more and get your landing pages translated.

Remember just to keep testing. Repetition is Key.

If you have extra questions or need help to find a good strategy for your traffic, send us an email at publisher@bitterstrawberry.com. We would love to help!

The post How Do You Match Your Traffic with The Right Offers? appeared first on mobyaffiliates.

We’ve got some GIGANTIC news – The App Growth Awards

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We hope you have managed to enjoy a break this summer. We haven’t; quite the opposite. We’ve been working our socks off and the end result is (drum roll please…) the official launch of the App Growth Awards.

That’s right – the organizers of the App Promotion Summits (that’s us) are taking industry progress to the next level and we’re going to celebrate that progress, with you. We’ve chosen Berlin and the evening of Thursday 30th November to host the inaugural App Growth Awards.

But “what are the App Growth Awards?” Allow us to explain:

  • The App Growth Awards are going to provide the annual barometer for the global app marketing and growth ecosystem.
  • The App Growth Awards are going to bring the leading companies and individuals to the forefront.
  • The App Growth Awards are made up of 11 categories – some which are applicable to individuals and some to companies. You can see the full list here: http://apppromotionsummit.com/app-growth-awards/#categories

So, what do you need to do to get involved?

  1. SUBMIT YOUR ENTRY – simply put: “you’ve got to be in it to win it”, so look through the categories and submit your entry or entries.
  2. SUPPORT THE APP GROWTH AWARDS – if your company is interested in supporting the awards, please hit reply and let us know.
  3. SPREAD THE NEWS – forward this email to your colleagues, tell your friends, spread the news on social media (#appgrowthawards), or go to your office window and shout as loud as you can.
  4. SUBMIT YOUR ENTRY – we may have said that already…

There you have it. Are you a contender for App Marketer of the Year?  Is your agency good enough to win the App Marketing Agency of the Year crown? Does your app video shine above everyone else’s? Have you done something so innovative in your app marketing that it deserves to be recognised? Do you run the industry’s leading analytics, advertising or engagement platform?

Yes? You know what to do: http://apppromotionsummit.com/app-growth-awards/

As ever, if you have any questions just hit reply – we’re at your service.

Matthew, James & Andrew

Organisers
App Promotion Summit
info@apppromotionsummit.com
http://apppromotionsummit.com
For industry news and event information follow @apppromotion

P.S. We are currently building a MASSIVE prize pot
for the winners so watch out for news on that.

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Headway Announces Expansion into Asia, Opening New Sales Office in South Korea

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This article was first published on Headway blog.

Seasoned sales executive and digital entrepreneur Jaewon Lee will serve as Senior Sales Director for South Korea

Headway, the leading data-driven media buying company for marketers worldwide, today announced its continued expansion into Asia, opening a new sales office in Seoul, Korea and hiring Jaewon Lee to serve as the company’s Senior Sales Director.

The new office is a continuation of Headway’s commitment to bring unparalleled multi-channel digital advertising capabilities to brands in all markets across the globe, and to provide in-market local support to both agencies and advertisers.

As Senior Sales Director in South Korea, Mr. Lee is tasked with building an in-market team to provide top-notch in-market support, as well as introducing agencies, advertisers and publishers in the region to Headway’s advanced mobile advertising solutions.

“I’m thrilled to join Headway and to bring digital and mobile advertising platforms to this region. As anyone in the industry knows, the ecosystem is marked by constant change. To thrive, companies need to quickly adapt. Headway has a long track record of leading the market, developing a wide array of solutions that meet the marketer’s most pressing challenges. This will be a great benefit to Korea and the region,” said Mr. Lee.

Prior to joining Headway, Mr. Lee served as Senior Sales Manager at Taptica, a mobile advertising technology company headquartered in San Francisco. Previously he co-founded and served as COO of two start-ups, Appartner and Newplkorea, both headquartered in Korea.

“Jaewon has the sales and account management expertise to lead Headway’s expansion into South Korea, a strategic market in Asia’s burgeoning digital landscape. Our goal has always been to provide in-market support to our base of 5000 + clients, as well as establish top quality inventory solutions for multi-national campaigns. South Korea will be the 19th country in which Headway has a local office, and with Jaewon at the helm, we will not only be able to engage with regional advertisers, but also develop additional inventory opportunities for our US clients,” said Martin Kogan, CEO and Founder of Headway.

About Headway

Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Now backed by and a business unit of global diversified media group Entravision Communications Corporation (NYSE: EVC), Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology and strong multi-channel operations. With solutions like mobile marketing platform Mobrain® and DMP & audience marketplace DataXpand, Headway is a fast-growing one-stop advertising platform for seamless, data-driven campaigns for web, mobile, video, social and other digital platforms in emerging and developed markets alike. Headway is also the exclusive partner of MediaMath in Latin America.

For more information, visit www.headwaydigital.com or email.

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ClickDealer Needs Your Vote at the International Performance Marketing Awards

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Performance marketing is all about the big “R”s:  reputation, reciprocation, and reliability. All of those reflect in the biggest R of them all, namely – ratings. In this highly competitive industry, newcomers are faced with a vast multitude of options for partnership, and the first choice starting out can make or break a career. Awards like IPMA provide a much needed reference point for those in search of a company that holds mutual benefit at the crux of its operations.

ClickDealer is in its sixth year on the market and we have got a lot to show for it. Thousands of exclusive offers accumulated throughout the years, reinforced by the indispensable performance marketing expertise of our management team, result in a portfolio of successful campaigns our partners can attest to. Another portfolio we are proud of is full of photos and videos from our yearly global meetups, private parties, showcases, and other events we put together to entertain the people we work with.

Naturally, the most plausible source of opinions on that matter are partners themselves, and that is why we turn to you for feedback. If you enjoy the services we provide and think ClickDealer deserves this distinction, vote for us in the survey and help us get the title.

In case you don’t work with us yet and want to see for yourself – feel free to sign up. We greatly appreciate your effort.

The post ClickDealer Needs Your Vote at the International Performance Marketing Awards appeared first on mobyaffiliates.

IQ Option Trading Platform Gets Forex and Crypto Support, CFDs coming soon

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IQ Option is an international financial broker that operates in the spheres of financial derivatives, Forex and cryptocurrency trading and offers great opportunities for partners, willing to work in a dynamic and profitable industry.

New products, new opportunities

IQ Option started as a Binary Options Broker in 2013 and took the position of the market leader in 2016. The company offers best in the industry self-developed trading platform, as well as 24/7 customer support and user friendly marketing. All three are the most important components of our success.

Binary options, though profitable and popular among the general public, are becoming associated with fraud and gambling, rather than trading. Despite high moral standards and code of conduct that advocates fairness and transparency, IQ Option can also be affected by the negative aura surrounding the industry. Moreover, certain countries, especially members of the European Union, plan to outlaw binary options completely in the foreseeable future. And it is only the matter of time when this happens.

New products, represented mostly by cryptocurrencies and Forex, are easy to advertise to the wider audience. They do not require additional explanations and offer rich trading opportunities to the clients.

IQ Option evolves rapidly from a binary options broker into one of the most innovative, engaging and user-friendly Forex and cryptocurrency trading applications. The time is right for you to join our team.

Cryptocurrencies and Forex

Cryptocurrencies represent the opportunities this century has to offer. They are decentralized, deregulated and, what is probably the most important, they offer outstanding trading opportunities. Now it has become clear crypto is here to stay. And it is just the right time to capitalize on the trend.

Bitcoin and its younger peers are not simply the hottest trend of the trading season. The have become the asset that is very likely to transform the world’s entire financial landscape in the coming years. And people already know it! Millions and millions of ordinary people have joined the quest for cryptocurrency riches.

Forex is another trading instrument, well-known and cherished by traders all over the world, that has recently been added to the IQ Option portfolio. The problem with traditional Forex brokers is the complexity of trading platforms they use and their inability to adjust to the general public’s desires. IQ Options is taking a familiar financial tool and pairs it with perfect execution and user-friendly design that customers love.

Introduction of new products is a perfect opportunity for you to attract new customers. And it is just right time to join the best affiliate program out there and become an IQ Option partner.

IQ Option CPA. Highest conversion and payouts in financial vertical

What makes IQ Option affiliate program simply the best? To put it shortly, special features that the company is ready to offer within the framework of its CPA Program.

The trading platform is designed to convert. This is particularly the case because 8% of all new users make at least one deposit. With over four years of experience, we know what drives consumer demand and offer exactly what the customers want. With IQ Option you, as an affiliate partner, will have a chance to geographically diversify your sources of traffic and choose between European and Non-European markets. Thanks to tracking powered by Affise.com, your progress will never be lost or underestimated. You, therefore, will always receive fair remuneration, which can go as high as $1200 per customer.

Join today

In order to become a partner and join the CPA Program visit cpa.iqoption.com and go through a brief registration process. Our specialists will contact you and guide through the rest of the process.

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Meet Appness Team at Dmexco 2017 in Cologne

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Dmexco 2017 is just around the corner, and Appness is excited to attend this global business and innovation conference, Sept 13-14 in Cologne. Are you heading there too?

Under the motto “Lightening the Age of Transformation”, this event stands for forward-looking developments and trends in digital economy, just like we do at Appness!

Drop us a line so we can set a time and talk about your current business priorities over a cup of something 😉 Asya Pilyugina will behappy to show you how our CPA-based marketplace can easily empower your Facebook advertising efforts and grow the number of your donating users without any unreturned investments.

See you in Cologne!

Contacts:

Skype: live:asya_401

Email: asya@appness.com

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Mobidea Launches the New Mobidea Academy

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Earlier this year, Mobidea proved its commitment to technology and data automation upon the release of the new Mobidea with Affiliate Tracker Software Capabilities.

This allowed affiliates to explore unprecedented levels of analytical data and opened up a whole new world of possibilities for every single Mobidea affiliate.

Now, we showcase our love of education and prove that our bet on the Mobidea Academy is no joke!

That’s right: the new Mobidea Academy has been launched and is now ready for affiliates to take advantage of the most informative articles and content in the industry.

Now, users will have the chance to explore a completely new platform, showcasing a responsive and super colorful design, and a bunch of awesome surprises that will delight everyone.

All content is now grouped in different categories and labels, ensuring you can explore it to the ultimate max!

Wondering what’s new?

The platform now has a video section which will be regularly updated. There, affiliates will be able to check info regarding the Mobidea platform, so they can be effectively guided by Mobidea Experts.

The Learn the Platform videos are walkthroughs for affiliates to check.

The Mobidea Academy also presents the new Learning Paths. This will allow affiliates to get educated by the platform, starting from articles designed for beginners until they get to reach more complex topics. Our Learning Paths are a tremendously helpful tool, since they make sure affiliates get a proper education!

The new platform will also have Affiliate Guides available to subscribers. These guides are related to affiliate marketing, media buying, native advertising, etc.

A completely new Affiliate Marketing Glossary also promises to help affiliates deal with the industry’s complicated lingo and tough jargon.

This launch is a great investment on education that Mobidea is happy to make.

Now it’s time to visit the platform!

Experience the brand-new Mobidea Academy!

The post Mobidea Launches the New Mobidea Academy appeared first on mobyaffiliates.

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