Are you ready to start promoting juicy CPA offers this Black Friday? Don’t miss the opportunity and generate extra revenue for the upcoming days! Billy Mobile is offering 10 CPA offers with a special payout. The company has obtained more competitive deals with Premium Advertisers for the following days in order to make our publishers happy!

But be aware! This Black Friday promotion won’t last forever. The offers will be viewable only from Thursday 23d of November to Monday 27th of November. Although if you select them and create individual campaigns to promote them you will be able to send traffic, obtaining that specific payout until the last day of the month, the 30th. So it’s a unique occasion!

To get them is as simple as signing up in the Marketplace here. You will find the offers in the ‘Recommended offers’ tab, at the top part of the platform. If you have already signed up in the past, go straight to the Marketplace home site here.

If you want to monetize your traffic quickly and easily, Billy Mobile’s Marketplace is your place. With a network of 900+ advertisers, connecting with the best worldwide ads has never been so easy. Surf along our 6000+ CPA, CPI and CPL offers from Premium Advertisers in a diversity of categories, or enjoy our Active B^x technology, a single link designed to maximize each visit by getting the right ad, to the right user, at the right time.

Their dedicated specialists will give you the best advice to make the most of your traffic and will share with you the key to their secret premium and exclusive offers!

A philosophy of full transparency will bring you their stats in real time for each offer, you will be able to know the performance of the campaign, even before you’re running it.

The post Billy Mobile paints the Black Friday in Blue with CPA offers at a special payout appeared first on mobyaffiliates.

AdTiming, one of the world’s leading mobile analytics marketing platform, announced today its North America expansion plans to address growing advertiser and mobile developer demand. As part of the move, AdTiming will seek to deepen ties with mobile developers by providing faster self-serve options that maximize monetization opportunities, while leveraging its deep data analytics capabilities to deliver more accurate ad targeting to North American brands eager to tap into the Chinese market.

AdTiming shifts the old model of placement-based advertising to audience-based marketing. Handling more than 18 billion daily ad requests across 200 countries, AdTiming supports clients in Europe, China, Southeast Asia, the Middle East, South America and now North America – one of its fastest growing markets. AdTiming also has an extensive partner network including Nexage, Smatto, PubNative, Smartyads, Advocarrot, Yex, Axonix, Adview, Gothamads, Inneractive, Cheetah and more.

By analyzing mobile data traffic across a wide spectrum of channels – SDK, API, Exchange, commercial Wi-Fi, and traffic exchange and combining this with key consumer profile information such as IP, Device ID, Android ID and IMEI, AdTiming is able to generate more accurate audience segments that enhance precision targeting and improve advertising performance, as well as optimize future media buys and ad creative.

“It’s all about better understanding the customer. Big data mining, in-depth analysis and application are making an enormous impact on ad delivery. By leveraging our deep data mining and analytics capabilities, we are shifting the old model of placement-based advertising to audience-based marketing,” said Chief Executive Officer (CEO) Leo Yang. “We cover more than 200 cities in China and facilitate more than 20 billion data ad transactions daily – rendering more than 300,000 unstructured tags. As a result, we are well positioned to help North American advertisers and mobile developers reach and roll out more effective market entry strategies to maximize their ROI in the Chinese market and beyond.”

Beyond expanding its footprint AdTiming will also be rolling out new mobile video advertising features to the region in the coming months.

About AdTiming

Founded in 2015, AdTiming is one of the world’s leading mobile analytics marketing platform. Headquartered in Beijing, China, AdTiming delivers accurate, real-time analysis to enable advertisers to more effectively reach their target customers throughout the customer journey. AdTiming is dedicated to discovering the best timing for mobile advertising by analyzing a large amount of media, audience and creatives. AdTiming channels targeted traffic from over 200 countries and regions and serving clients across a wide range of industries including, but not limited to, e-commerce, tourism, online live broadcasting and FinTech.

The post AdTiming Announces Expansion into North America appeared first on mobyaffiliates.

This article was first published on Propeller Ads blog.

A new advertising opportunity – Mobile Interstitial format is now open to all our Partners. You can start a new Mobile Interstitial campaign in your Advertiser account in PropellerAds Self-Serve Platform.

The new format is already available for CPM campaigns in the settings menu. Simply click the “Create Campaign” button and choose the CPM pricing model.

To start a campaign you also need to create and upload JPG, PNG or GIF image with resolution 500×740 pixels for vertical displays (smartphones) and 740×500 pixels for horizontal (tablets).

There are 4 reasons to choose Mobile Interstitial when looking to scale your advertising campaigns through mobile traffic:

• You get premium quality “click-through” traffic.
• The format is 100% mobile-optimized and user-friendly.
• CTR on mobiles is 7 times higher comparing to traditional display banners.
• Large 500×740 pixels (full screen) space allows to include images of your product and marketing message.

Login and try the new format now!

Still don’t have an Advertiser account in PropellerAds? Register now and start a new ad campaign in minutes. As one of the largest advertising networks we provide our Partners with ad placements on 120,000+ sites worldwide and help reach 1 Billion users online.

If you have any questions or need assistance – contact your Personal Manager or our support team from your account via Tickets or Live Chat.

The post Propeller Ads Expands its Self-Serve Platform With Mobile Interstitial Ads appeared first on mobyaffiliates.

With winter approaching and the change to Daylight Savings time, we got thinking about what 1 day actually means to us at Kimia. We surprised even ourselves when we had a look at just how much happens in only 24 hours at Kimia.

The top findings to share

600M Clicks – That’s almost 2x’s the population of the USA!

Top performers from our market of over 900 offers are bringing in clicks by the millions. Affiliates can identify new and exclusive offers automatically, filter by vertical, country, business model, conversion flows and more.

300k Conversion Events – CPA, CPL, CPS, no matter what the model our job is to provide offers that convert. Knowing what’s where, is our speciality.

246 Countries served – If there is land with a human with a mobile phone, chances are Kimia has an offer to promote there.

65k Different traffic segments are catalogued by our algorithm and reference to more than 11B records of big data. We’ve got a hefty job of identification and filtering to ensure that every single click reaches the most qualified audience possible. Our predictive modeling algorithm ensures every click is directed to the offer with the highest conversion probability.

72k Bot types identified and deferred – who knew so many distinct types of bots/fraudulent patterns even existed??!! Thank heavens our IT team has developed technology to detect patterns, reference databases and refer to third party technology to stop the bad guys in their tracks.

50 New campaigns launched – Our sales team made of 10 different native nationalities ensures we provide the offers that are killing it worldwide. Advertisers receive targeted traffic due to our multi-layer targeting including: Vertical, Geo, City/Zip code, device, browser, language, carrier, time of day, operating system.

15 Verticals promoted – While we stay true to our core verticals of Mobile content, Games, Lead Gen, Nutra, Health & Beauty, and Adult, we also offer worldwide offers in Sweeps, Dating, Online TV, Gambling, Utilities, Forex, Male Enhancement, Coupons, Ecommerce and Travel.

500 Advertisers Managed – With all those verticals and all those countries, we’ve taken the chore of discovering and testing to deliver you the cream of the crop.

Well….here’s to one more of many days to come at Kimia!

*Worldometers.info 2017

The post A Single Day Of a Premium Online Advertising Company in Numbers appeared first on mobyaffiliates.

Affiliate World Asia 2017 is right around the corner and Mobidea is more than happy to be a Diamond Sponsor of one of the biggest affiliate events of the year.

This sponsorship is nothing new, since the mobile affiliate network is sponsoring the gathering for the second year in a row.

The remarkably anticipated event will take place in Bangkok, on December 6th and 7th.

The attending advertisers and affiliates can find Mobidea on Booth B1 and Meeting Room 1.

Mobidea will also be sponsoring the Cocktail Lounge, a special area where attendees will be able to grab some drinks, relax and establish connections in an informal way.

The network wants to guarantee that the conference has a specific spot in which everyone can be free to network and feel relaxed.

The ultimate goal is to allow for the discussion of new ideas and techniques in an informal ambiance.

Feel like you need to schedule a meeting with Mobidea?

Note: Don’t miss Mobidea’s Exclusive Affiliate World Asia Guide

MEET MOBIDEA AT AFFILIATE WORLD ASIA!

The post Meet The Team of the Affiliate World Asia 2017 Diamond Sponsor appeared first on mobyaffiliates.

ClickDealer is heading to Affiliate World Asia in Bangkok to meet up with the trendsetters of today’s affiliate marketing landscape and talk business at one of the most influential conferences in the industry. We are sponsoring the Mobile networking drinks session, and it’s exciting to take part in an event of this magnitude.

AWA is taking place on December 6th to 7th and our team will be located at Booth B12, ready to discuss ideas and form new partnerships. Reach out to our experts to find new profitable opportunities in all major verticals and scale your business further. ClickDealer is also hosting an exclusive party for our partners, so make sure to follow our social media to find out how does it feel to work closely with a company like ours.

Running on a tight schedule? Book a meeting and we will figure out the best time to meet up and discuss cooperation. Looking forward to see you there!

The post Meet ClickDealer at Affiliate World Asia in Bangkok! appeared first on mobyaffiliates.

It’s time to check off another item from our annual to-do list: Appness team is heading to Affiliate World Conference in Bangkok, which takes place in just a week!

We are gearing up to have another epic experience this year and looking forward to meeting you all there! If you are attending, just let us know – let’s rock the show together!

Look for the Appness crew at the booth #28.

If you’ve got a packed schedule, drop us a line to novikova@appness.com to book your meeting. Hope to see you there very soon!

The post Appness is attending Affiliate World Asia appeared first on mobyaffiliates.

Billy Mobile is attending the Affiliate World Asia 2017, the best event for the world’s top affiliate and performance marketers. The company is also proud to announce that for the second year in a row, they will be the Water Sponsor of the event. Refresh your revenue and make it grow!

The event will take place next 6th-7th of December in Bangkok, Thailand. So, save this date in your calendar and don’t miss out on the opportunity to meet the billies! You’ll find them in Booth #B7.

Schedule a meeting with our stellar team or drop by their booth – in both cases they will be waiting for you.

Billy Mobile is one of the fastest growing mobile advertising startups. They operate exclusively in the mobile arena of the ad-tech industry, providing solutions for publishers and advertisers.

Don’t hesitate in contacting any of the billies attending the AWA 2017:

Enric Sabaté / Asia Director

https://enricbillyawa2017.youcanbook.me/

Ana Verdugo / Head of Business Development Asia

https://anaverdugobilly.youcanbook.me

Claudia Musteata / Advertisers Platform manager

https://claudia-billyawa2017.youcanbook.me

Cindy Xu / Affiliate Team Lead Asia

https://cindyxubillyawa2017.youcanbook.me/

Constantine Korniliou / Business Developer SEA

https://constantine-korniliou.youcanbook.me/

The post Billy Mobile is The Official Water Sponsor of the Affiliate World Asia 2017 appeared first on mobyaffiliates.

Diana Bogdanova is the US Regional Manager at Appodeal.

How to evaluate your mediation performance using ARPDAU

ARPDAU (Average Revenue Per Daily Active User) is an important measure that allows not only to calculate revenue but also evaluate the effectiveness of any given ad mediation solution. Here’s a formula:

ARPDAU = Total Revenue / DAU (Daily Active Users)

Sometimes it’s not enough to calculate general ARPDAU only to take right decisions on mediation or monetization strategies. It makes sense to esteem ARPDAU through the lens of several criteria. Let’s consider a few examples.

Breakdown by countries

Let’s imagine the following case: you noticed an obvious revenue or eCPM drop but you can’t find out what’s the problem. At the same time there were no changes on a mediation service side, and we haven’t changed your monetization strategy. In this case you should pay attention to a breakdown by countries and keep track of how metrics for Tier 1, Tier 2, and Tier 3 regions change over a period of few months.

To keep the results unbiased, it’s important to consider specific countries — usually, it’s all about your top revenue and/or traffic countries.

Suppose that your revenue top is America, and your region ratio changed — for example, US traffic went down but at the same time less profitable region (say, Tier 3, India or Russia) — went up. Then revenue would decrease significantly because US traffic was way more expensive than Tier 3.

Comparison by ad types

Do you to reveal each ad type performance or replace one ad format with another? The scenario remains the same: just monitor ARPDAU changes for different ad types plus the correlation between this measure and the number of users. ARPDAU calculation is an additional technique to analyze ad type performance. For instance, you can compare native ad and banner metrics, or explore what works better — interstitials that are showed one time per three minutes or a consistent bottom banner on the screen.

Keep in mind that ad type performance change and, consequently, ARPDAU also affect on Display Rate. Sure enough, both poor performance and ARPDAU decrease can trigger low Display Rate — this metric demonstrates a correlation between shown and downloaded ads.

Comparison by app versions

To dig deeper you can compare ARPDAU for different app versions. For example, using Google Analytics you can calculate ARPDAU of one mediation option and compare it to another app version with another mediation service, or even that app version which has no mediation service employed at all.

In addition to that there’s another option for Android version of an app: conduct A/B test of two mediation types using Google Staged Rollout and calculate and compare ARPDAU as part of the process.

! Many developers underestimate Google Staged Rollout tool, although it could be very useful. This tool allows to test not only different ad mediation service types, but also release app updates safely. For example, utilizing this tool you can upload new apk version and roll it out on 1% to 50% of your audience distributing the traffic randomly. Also during the first several days after release it’s possible to monitor crashes — and in case there are no crashes, you can roll an app out on 50%, and then on all 100% of the audience.

Seasonal fluctuation of metrics

Also it makes sense to take into account metric seasonal changes. To avoid ambiguity, exclude those months when metrics change by leaps and bounds. Generally, December is the most profitable month, and January is the month of the lowest revenue. For example, Appodeal data shows that from December 2016 till January 2017 banner ads’ eCPMs dropped 45%, Rewarded Video’s eCPMs dropped 9%, and interstitial ads’ eCPMs dropped 20%. In order to keep your evaluation objective, you shouldn’t consider these months in process.

In case with iOS version of an app we recommend to conduct tests on a quarter-by-quarter basis considering seasonal specifics. The more data you have the better: the best way to do this is to gather data for 3-6 months, or even up to 12 months. If you have such information at your fingertips, feel free to collect DAU (daily active users) for your top countries (by revenue or by traffic) for this time period and calculate ARPDAU.

Watch out if you switch your mediation services: it’s better to wait for several months before you get new ARPDAU data with a new mediation tool.

Find our more information about Appdoeal.

The post Appodeal offers Programmatic Ad Mediation for Mobile Apps appeared first on mobyaffiliates.

Keeping users engaged with an mobile app is one of the hardest things in marketing ever. In 2016, mobile were downloaded 200 billion times but most of them ended up being unused.  As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an app one day after the install, while by day 14 this percentage goes down to 9%. Nowadays, mobile marketers are shifting their focus from installs to user retention to get the highest value possible out of their customer base to acquire valuable users. Usually, users are defined as valuable if they open an app more than three times after having downloaded it. In this context, launching re-engagement campaigns is essential to acquire quality users to turn into loyal clients. But before setting them up, it is essential to understand the difference between retargeting and re-engagement.

Re-marketing, retargeting and re-engagement: what are they and how do they work?

People usually tend to use the words “retargeting” and “re-engagement” as synonyms even if they are not. They can both be considered as specific methodologies of “remarketing”, a broader concept which comprises all those marketing activities designed to induce previously engaged users back into an app.

Retargeting is a form of mobile marketing in which marketers target users that have already visited their app; the goal is to convert these users and turn them into loyal clients. But how does it work? When a user opens the app for the very first time, he becomes an active user. If he stops using the app for a given period of time, he can then be retargeted with a remarketing campaign. Re-engagement, on the other hand, is defined as all those marketing techniques which allow to identify users that have installed an app but currently are not engaging with it, inducing them to use the app more frequently or driving the re-start of the app usage. The most useful tools to re-engage inactive users are:

• Deep Linking: it allows mobile marketers to open up specific content pages and pass through custom data (like promo codes, etc.) even if the app isn’t installed yet. Basically, this new  attribution model allows mobile marketers to link users between desktop, mobile web and in app without losing any information about them. In this way, marketers will be able to do strategic campaigns, aimed to have users engaging with a specific content of their app, without passing through the app store, but linking directly to the final destination.
• Dynamic Display Ads: high impacting and engaging creativities, designed to reach and catch users when they are more receptive or inducing them to use the app more frequently. A dynamic display ad is a personalized ad, marketers can build in real time by using advanced algorithms. They save marketers time since they don’t have to pull in designers to create different versions of the same ads and wait for an A/B test to identify the ad formats performing better. Being highly personalized makes them the perfect tool to engage users.
• Push Notifications: text-based messages used to attract users’ attention without annoying them. They can suggest users to restart the usage of the app, to make a purchase or to offer discounts.

Re-engagement and retargeting campaigns, in order to work properly, require that the users are re-attributed to the source which determined the re-install or the re-open of an app. For mobile, usually, the attribution is assigned once the install is completed, allowing mobile marketers to identify the source that determined the conversion, meaning how the users has been acquired. When the focus shifts from installs to user retention, re-attributing a re-install or re-opening to a specific source allows mobile to identify the campaign which caused the re-start of the app usage, evaluating the performance of the campaign itself.

Conclusions

So, between these solutions which could be the best one for an app developer?

In our experience, re-engagement campaigns represent the most  effective tool to keep mobile marketers’ app businesses alive. As a matter of fact, they can increase the in-app conversions, LTV and ROI by keeping users engaged to an app and reducing user acquisition costs. At Instal, we value each stage of the mobile marketers’ app lifecycle, supporting them across the entire path with advanced and high performing solutions. That’s why we have developed re-engagement solutions to reach dormant users and a brand new deep linking solution, available in a beta test,  to enhance the performance of our remarketing campaigns.

To learn more about our remarketing solutions and join our beta test, reach out by dropping us an email. 

The post The 3 Rs of mobile marketing: re-marketing, re-targeting, re-engagement. appeared first on mobyaffiliates.

In today’s mobile-first world, the competition between apps is getting tough year by year. It isn’t enough anymore to build an app in a few hours and expect to reap the benefits soon. It doesn’t work like this. In order to succeed, a mobile app is supposed to solve a real problem and give value to users. What we see in reality is that a lot of apps fail as developers aren’t able to market them properly. How to promote an app the right way – that is the question. This is where mobile advertising comes into play.

Mobile advertising is one of the most efficient marketing channels known today. It reinvents the traditional advertising and has been showing an enormous growth over the past few decades. According to Magna Global, the size of the global mobile advertising market will account for $215 billion by 2021. Taking into account its huge potential, it’s no wonder that a new term – “appvertising” – was coined to refer to this growing industry.

Mobile Advertising Penetration

Source: Magna Global

Appvertising: A Brand New Era of Advertising

Appvertising is not just a new buzzword. It’s a brand new kind of advertising that is taking over the world. It’s driven by the explosion of mobile – and it’s not about gadgets only. It’s about the whole mobile ecosystem that has completely changed the way users interact with information. Now marketers cannot run mobile marketing campaigns the same old way. They need to search for new ways of reaching their audience. Mobile application advertising is less intrusive and more engaging. It allows advertisers to promote their products inside the app – through video, native ads, banners, etc. A wide array of ad formats ensures a more flexible and effective promotion.

“Building an app is just half of the battle. You need to harness the power of mobile advertising if you want to get your app noticed. Furthermore, it’s necessary to rethink the marketing tools you utilize to reach and retain the high-quality users. The key here is to take a user-centric approach rather than an app-centric. Always keep the user in mind”, – explains Ross Bogdanov, VP of Product Strategy at MobAir.    

Mobile advertising offers a lot of gains and possibilities. Here are some of them.

• Reaching users at the right place and time – Using geo data and predictive analytics tools to reach users while they are on the go.
• Enhanced flexibility of ads – Flexible ad sizes that adjust to different screen sizes.   
• A wide range of ad formats – Serving the right uses with the right ad units (interstitial, native, banner, video, rewarded video, etc.).
• Granular targeting – Receiving extensive user profiles through the power of advanced technology.
• Driving brand awareness and sales generation – Bolstering the brand’s image to attract new leads.
• Increased marketing ROI – Building a solid marketing strategy that justifies your investments.

Make sure that your ads seamlessly blend into the surrounding context and don’t interrupt user experience. Happy users are not annoyed users.

Why MobAir Is the Right Choice to Power Your App Business

MobAir is a leading mobile advertising platform, providing a complete package of user acquisition services. Its mission is to help app owners, performance marketers, and mobile brands reach their promotion goals effortlessly and at scale.

The company provides quality traffic with its native advertising solutions that help draw engaged users and turn them into high-potential prospects. This seamless promotion method allows to attract customers globally from relevant sources, increase user retention and overall lifetime value. MobAir brings its clients a comprehensive toolkit of mobile marketing solutions, a wide range of ad formats, granular targeting, and post-install optimization campaigns.

Want to explore mobile advertising opportunities and take your app business to the next level? Go visit www.mobair.com to learn more.

The post Why Mobile Advertising Is the Driving Force for Your App Business appeared first on mobyaffiliates.

One of the biggest keys to successful user acquisition is understanding and engaging the audience you’re pitching to. This is especially important for mobile apps-with different demographics and a diverse ranges of tastes, how you approach users with your product can make or break you.

A recent study conducted by comScore analyses app usage behaviours across different age groups and devices to shed more light on app consumptions habits. We’ve pulled some notable takeaways to inform your mobile user acquisition strategy.

Click here, for insights to help strengthen your mobile user acquisition strategy!

The post Understanding the Generational App Gap appeared first on mobyaffiliates.

The road of media buying success is paved with a lot of offers. This is why the BitterStrawberry’s team decided to create a quick guide to help all media buying warriors out there creating their campaigns without spending too much money or dealing with complicated systems. It’s a harsh game and you have to play it smart!

BitterStrawberry is here to give you a very simple step by step instruction to run profitable media buying ads campaigns and to ease of making your “six figures” income.

It’s ok to dream big, but you have to focus in smaller steps. So, if you want to get huge amount of targeted traffic with very low cost, if you want to know more about what offers to run and which ones are performing better, you have to follow some basic rules.

Check out this quick guide and you will get to the top of affiliate mountain!

Of course, that there are many ways to get your media buying journey to the top, but this is the route which can be the best option. We, at BitterStrawberry, hope it will give you all the data you need, so you can create your first campaigns and start profiting in the next few days.

So, start researching, testing, analyzing and optimizing and you’ll be getting some sweet revenue! Use our guide and turn that determined hope of yours into big brawny bucks! Good luck!

And if you need any question about how to create the perfect media buying campaign feel free to contact us at contact@bitterstrawberry.com and we will gladly answer to all your questions. Or, if you like social media, we are very active on Facebook as well.

The post A Step by Step Guide For a Killer Media Buying Campaign [infographic] appeared first on mobyaffiliates.

Companies operating big data infrastructures frequently face the challenge to process massive streaming data. By implementing real-time, or near real-time, processing systems, technology firms may have numerous competitive advantages. Enhanced agility is here a key asset. Because businesses can respond more quickly to threats in the making, but also to potential opportunities. Complex Event Processing, for instance, allows for the instantaneous analysis of data streams for certain events. In the advertising industry, one use case is the monitoring of fraudulent activities, for example conversion anomalies. So real-time streaming and real-time analytics go hand in hand.

At Billy Mobile, streaming services have beefed up real-time processing, such as the offer prediction model, the tracking system, the ingestion and aggregation of real-time stats and reporting systems, or also anomaly detection. With this brand new article series, Billy presents two extraordinary components in their big data infrastructure realizing real-time streaming: How to integrate Apache Spark Streaming with Kafka 0.10. The series will introduce both technologies (Spark Streaming and Kafka) separately, and will explain how to join both together. Billy is running these technologies together since 2016.

For the upcoming years, Apache Spark seems to become the platform of choice for data engineers. Spark is already the trending big data technology right now. It was disruptive to the established Big Data and Data Science ecosystem. And sure, it possesses amazing capabilities. The same is true for Apache Kafka. Although Kafka has evolved during the years, and right now it becomes a distributed streaming platform, in its guts, it’s still a publish-subscribe messaging system. There are a lot of different connectors already provided by the open source community, for all kind of streaming technologies and frameworks. So, usually it is easy and fast to integrate your own applications with Kafka and Spark Streaming.

Read the entire series: Apache Spark Streaming + Kafka 0.10: an integration love story

The post Streaming Big Data – An integration story of Apache Spark & Kafka appeared first on mobyaffiliates.

Charles Xi is the Senior Vice President, Mobvista overseeing the US office. Charles works closely with app creators and publishers, as well as FMCG brands, to help them optimize their mobile advertising strategies. Charles has been instrumental to Mobvista’s rapid growth in the industry, which he continues to lead.

Prior to joining Mobvista, Charles worked at Huawei Technologies, China’s biggest mobile technology company. In his role he led the launch of mobile networks across five markets.

Ten years ago, Steve Ballmer, then Microsoft CEO, said “There’s no chance that the iPhone is going to get any significant market share. No chance.” The same year, the mobile game market was worth a reported $3.9 billion, and set to keep growing, according to Gartner.

One of those predictions was a lot, lot better than the other. But they both proved that a lot can change in 10 years.

2017, it turns out, has been a very good year for game developers. This year, the global games market will generate $116 billion in software sales. That’s a healthy 11% compared to 2016, according to Newzoo. In fact, it’s been such a good year, that Newzoo had to revise its estimates $7.1 billion higher from its predictions back in January.

The biggest driver of that change? Mobile games.

This year, Newzoo estimates that mobile will earn $50.4 billion for publishers.

That’s a lot of money going to the top games, but also a lot of new games hitting the app stores – 75 new games are submitted every day, according to PocketGamer.

So it should come as no surprise that a recent survey by PocketGamer.biz and Mobvista found that developers and publishers were broadly optimistic about 2018. But the volume of new games – and therefore competition for time, eyeballs and wallets – was also their biggest concern.

A big trend for 2018 and beyond is that developers are increasingly looking further afield to help fuel their growth. This also reflects that as smartphones have penetrated emerging markets, mobile games have a bigger potential audience than ever before. Markets like Brazil, Russia, India and China, are seen as the biggest opportunities for growth.

Companies are also optimistic about new technologies, especially Augmented Reality (AR). Whilst VR may currently be out of favor (the result of two years of rampant over-hype, and the massive acquisition of Oculus Rift by Facebook), AR and mixed reality don’t need special headsets or fancy sensors. While Pokemon Go is still the only AR-based game to become a major success, the introduction of Apple’s ARkit and Google’s ARcore in 2017 has reignited excitement for the technology among developers.

New monetization methods, like turning games into longer lasting ‘Games as a Service’ also seem to be exciting developers. Hugely successful games like Hearthstone, Honor of Kings and Candy Crush Saga are prime examples of this. Developers are able to drive ongoing monetization by offering additional levels at additional cost, or building out vast content strategies, helping them extend the life of titles.

On the advertising side, interactive and playable ads were seen as an even bigger opportunity than rewarded ad videos – signaling that developers believe they’ll get better rewards from these newer ad formats.

So while there is positive news for developers, Average Revenue Per Paying User (ARPPU) has only grown slightly for the majority of games. However, when looking at top performing titles, we find the gap between the top performing, and average performing, has increased by more than 60% since the beginning of 2016.

To put this into context, the best performing games had an ARPPU of $50, against poor performing games with an ARPPU of only $1. The average was $7, according to GameAnalytics.

Unfortunately, what this means for smaller, Indie developers they are not only battling a never ending influx of new titles – but also battling for a smaller share of revenue against larger developers. As Newzoo found, “the highest-grossing companies accounting for an ever-greater share of the global games market. Public companies will represent more than 80% of global game revenues this year, up from around 75% in 2016.”

Standing out from the crowd is a challenge that many developers face, resulting in rising user acquisition and marketing costs. This sets the scene for more experimentation with advertising and acquisition, and a heightened emphasis on how games are marketed over the long term. With the very biggest players now becoming more vertically integrated (Tencent is both a games publisher, media platform and UA channel) the challenge is how other ad tech companies will meet this demand for ever-more effective approaches to UA.

To get a free copy of the 2017 PocketGamer Mobile Games Developer Trends Report,  click here.

The post More Opportunity but Also Rising UA Costs Are the Big Mobile Gaming Trends for 2018 appeared first on mobyaffiliates.

As a mobile marketer, you’re used to thinking critically when planning and deploying ad campaigns. As ad fraud becomes increasingly prominent, it’s more important than ever that you apply this same critical thinking when analysing results.

The reality is that the threat of ad fraud is constantly looming over any mobile marketing campaign. In 2016 alone, the problem cost US businesses an estimated $7.4 billion. Ad fraud presents a triple threat, where:

• The advertiser ends up paying sources that didn’t deliver real app users. This means that the channel that actually delivered the install, paid or organic, never receives the credit it deserves.
• Performance data is skewed making the channel that fraudulently claimed the install, look better performing than it actually was.
• Budget is diverted from campaign variations and channels that genuinely perform better than those that have been inflated with fraud, perpetuating the cycle.

To help you improve traffic quality, we shared some of the things our proprietary IVT mitigation solution, TrafficGuard™, looks out for in our client’s campaigns.

Click here for 5 signs that indicate you are paying for ad fraud.

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Headway’s careful attention to media selection and strong campaign success for its advertising clients is reflected in strong ranking in the index.

Headway, the leading data-driven media buying company for marketers worldwide, today announced that its Mobrain, a state-of-the-art platform that helps marketers reach and engage consumers in mobile apps, has achieved stellar rankings in Edition V AppsFlyer Performance Index:

• #19 worldwide Power Ranking, non-gaming apps, Android and iOS
• #4 Latin America, Power Ranking, iOS
• #3 Latin America, Volume Ranking, iOS

Since 2015, the AppsFlyer Performance Index has served as the industry-standard report card for mobile advertising, helping app marketers determine the best media sources for their campaigns by region, category and platform.

The Performance Index rankings are calculated based on three KPIs: volume, retention score and average sessions per user.

“We are so gratified to see our hard work reflected in the AppsFlyer Performance Index ranking. We’ve moved up six positions since last March, and we’re beyond proud of sharing top positioning in some geos with top global companies such as Facebook, Google and Twitter. At Mobrain, we carefully curate each and every media source, and work hard to ensure that we match the right advertiser with the right users. It’s this attention to detail that drives the KPIs measured by AppsFlyer. And while we’re thrilled with these results, we are even more pleased that Mobrain continues to deliver strong performance for our mobile app advertisers,” said Martin Kogan, CEO and Co-Founder of Headway.

Click here to view the complete AppsFlyer Performance Index.

About Headway

Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Now backed by and a business unit of global diversified media group Entravision Communications Corporation (NYSE: EVC), Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology and strong multi-channel operations. Headway is also the exclusive partner of MediaMath in Latin America.

For more information, visit www.headwaydigital.com or email info@headwaydigital.com.

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Being part of mobile ad tech player, we had witnessed rapid growth in ad spending in number, as well as variety in ad forms. Here are few eye-catching events in the trend.

As we are toasting the passing 2017 and welcoming 2018, it is high time tipping our toes for exciting changes in adtech, be it in a solid form or in an ambiguity. Being a part of the mobile adtech field, we witnessed a rapid growth in ad spending in number, as well as variety in ad forms. Video ads are taking off and occupied increasingly high proportion of an ad traffic due to its engaging and interactive form. E-commerce surges in revenue and consumer purchase behaviour, leading marketing spending in mobile ad. All is good for a promising year to come, here are few eye-catching events in the trend.

Mobile ad spending grows. US, China, Japan, UK and Germany markets are heavily invested.

Spending on paid media worldwide will reach $584.14 billion by the end of this year and will approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. The US, China, Japan, the UK and Germany will continue to be the top five ad markets throughout the forecast period. The US will rank first with $205.06 billion in paid media outlays this year. By 2018, China’s ad spend will surpass that of Japan, the UK and Germany combined. China will remain one of the largest contributors to global advertising growth, largely due to advertisers there investing more toward mobile. Hence programmatic video buying will be of an increasing importance in terms of scale and quality, and it leaves a huge traffic source such as Google, e-commerce giant Amazon, Facebook a very competitive edge comparing to the fragmented ones making of the rest in the picture.

Retail E-commerce continue to grow and expand in mobile space.

Research shows that worldwide retail e-commerce sales will reach $2.29 trillion in 2017, making up 10.1% of total retail sales. This share will surpass 16% by 2021. Even shopping is shifting toward being mobile-first. Mobile commerce will account for more than 70% of e-commerce sales in both China and India, and 59.0% in South Korea. In Germany, the UK and US, mobile e-commerce will comprise at least one-third of total retail e-commerce sales. For advertisers an obvious source of a traffic to purchase are predominantly Google & Amazon. Emarketer’s research on sites where shoppers in US, France, Germany and UK go to make a buying decision, Google and Amazon capture approximately 85% of a shopping traffic. Social media sites such as Facebook and Instagram were a priority site for 27% of shoppers, however, it could be a key media channel for E-commercer to place branding ad marketing to maintain user engagement and brand loyalty. This requires not only a big amount of traffic from search engine and e-commerce sites, but also innovative content and engaging ad formats, such as video.

Source: Emarketer 2017

Video format ads are intriguing. Its traffic and form expand. 

Nowadays people watch video content on multiple media platforms and in various formats, from a long video streamed on Netflix and mid-length video on Youtube, to quick and fun snapchat and instagram videos. This is in line with the  total 67% increase in digital/ mobile video ad spending over 2015 – 2017 by agency and marketer.

Programmatic advertising can support launching ads of various formats enabling precise targeting, and people are also getting used to various paid advertising formats of pre/mid-roll, playable ads, incentive in-game ads, 360-degree ads and canvas ads. We might also expect AR ads appear, since there are AR apps that were launched in recent years. According to IAB’s research among advertiser respondents in 2017, programmatic video buying sees broad adoption and steady growth – accounting for 45% of all digital video dollars spent, and advertisers will spend over $ 9 billion on their brands’ digital/ mobile video ads. We expect a higher penetration of video content and more providers in the mobile apps landscape come in, and bigger ambitions of existing players to expand globally, such as V App from Korea into Southeast Asian countries, and Netflix from US into 190 countries.

Source: IAB 2017

Appcoach, global mobile performance marketing agency, can reach vast mobile ad traffic in effective fashion. Having clients of various trades, say, gaming, e-commerce and utility, Appcoach is resourceful in mobile media buying for different categories and performance optimization, as well as technology driven programmatic ad campaign management tool to take it to next level. It leaves large room to unpack possibilities for ad campaign to improve user value and enhance the branding effect through performance marketing on programmatic media buying globally. With good study of the specific market and localized ad creatives, key media ad network’s nature and algorithm, Appcoach nails effective mobile marketing for you.

To find out more about Appcoach  follow us on Twitter @AppcoachS

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Wewe Media is back from Bangkok! Our exhibition in Affiliate World Asia (AWA) Bangkok 2017 was a resounding success. Read to the bottom – we have an announcement that you don’t want to miss…

The event key highlights

• Reached out to several existing key partners to scale up our partnerships.
• New major traffic sources are going to use our SmartLink to monetize their traffic
• Acquired dozens of new direct advertisers to broaden our offer base with high payouts.
• 45 happy people, received our massage voucher prize and use it to rejuvenate after the event! (5 vouchers are kept tightly by our team members …….. I am having a hard time snatching it back from them)
• 1000 “IMHyperOptimized” stickers given away! The stickers were much-loved by everyone, and many of you took extras for your friends and colleagues too.

What Wewe Team did after AWA

• Internal Wewe Team beer party, we were so drunk that all secrets were revealed Ask your AM about the secrets. We had our very own Twilight episodes in Wewe…
• We spent one night daring each other to eat creepy crawly creatures… All of us took it like a man! (even the ladies)… yeap… crickets, spiders, grasshoppers, maggots you name it… we ate it…
• Foods and foods and foods… it feels like our tummy going to explode at any second.
• Massage spree… It’s clean… believe me!

Last but not least, for our existing partners that we met at the show, it’s great to see all of you are well and doing great. Always good to connect at every show, and forge stronger relationships.

For now, all of us here at Wewe will be working double time to hit up all our new partners #christmascanwait

See you at the next conference! We will be bigger and better than before…

P.S. Apologies if you came by our booth and we were not able to speak to you right away.

We got a number of comments that our booth was overcrowded at times, and many of you had to wait for some time before you could get hold of someone.

We will bring more Wewers the next time!

Announcement

Wewe Media are looking for 40 Affiliates to be our VIP Partner! 

Get Started Here

VIP access to exclusive offers, high payouts & many more…

User referral code: “MobyAffiliatesVIP” (limited slots available)

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Media buyers and networks that are working on the publisher’s side, want to have more and more control over what offer is being shown with their traffic, in order to maximise their revenue and optimize their profit. The mobile content sector, as a whole, is increasingly gearing in the direction of full transparency of the data, as well as the usage of self-managed services.

It has been some time since any publisher has been able to work in Billy’s Marketplace running mobile content offers and tracking all the parameters he needs, thanks to the setup of the global postback. In that way, any user of the marketplace has total transparency and control over the data.

Besides that, Billy Mobile has worked on improving the self-serviceness of the platform, by creating the Billy Publisher’s RESTful API.

Billy Publisher’s RESTful API provides several functionalities that allow both media buyers and networks to operate within our marketplace programmatically. Users can generate their API key on the Publisher’s Panel from their account, to successfully perform any operation in the marketplace website. The API can be used to retrieve information about the offers such as targeting, category, restrictions and its daily and weekly performance stats. It can also suggest new offers based on your traffic.

Publishers can use the API to create new campaigns for any of the offers and get statistics of these campaigns in real-time. Additionally, users can explore B^x Links targets and create their own B^x Links campaigns.

All the publishers have to do is to click on the API integration button on the left side bar, where an API key will be generated. A setup guide is also available for you, if you need any additional guidance or assistance.

It’s never too late to sign up to the Marketplace and test out the API! Start making some extra revenue now with total control and transparency of your statistics.

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