Yeahmobi has just reported ￥648 million ($97 million) in revenue, and ￥76.5 million ($11 million) in net profits for first half year results of 2016.

The company sees sustained growth in its business operation from January to June 2016. The major reason for the large growth is the expansion of their business scope, which focuses on the Indian market.

Earlier this year, Yeahmobi announced their listing on the National Equities Exchange and Quotations stock market of China to provide an integrated international solution between China and the rest of the world.

Half way into the year, the strategy has proved successful so far. The trend of internationalization of Chinese enterprises is obvious, with more and more Chinese enterprises seeking to compete in the foreign market in gaming, app, ecommerce or the investment fields.

India Affiliate Summit 2016

Yeahmobi has also set up a team focusing on the Indian market, and actively participates in conferences, summits, or trade shows happening in India. The India Affiliate Summit happening on September 1 and 2 is a good example of this.

The opening of Google AdWords experience centre 

Last month, the Google AdWords experience centre was opened in the headquarter city of Yeahmobi, Xi’an in China. The centre is jointly built by Google and Yeahmobi in a bid to promote overseas marketing solutions for traditional foreign trade enterprises.

To find out more, you can visit the Yeahmobi site here. 

The post Yeahmobi Makes $11 Million in Net Profits for the First Half of the Year appeared first on mobyaffiliates.

The next ClickDealer Meetup is coming back this January, this time to the scenic shores of Puerto Vallarta.

ClickDealer’s meetups are becoming the annual pilgrimage point for top affiliates across various corners of the planet. Previous events were a lot of  fun, and each year they raise the stakes, improving the experience based on the feedback they get from their partners.

The party is preluded with a luchador-themed contest called ‘El Gran Torneo’. The competition is held across nine categories, in which the more traffic an affiliate drives – the higher they get on the tournament table. Two winners from each category shall receive the main prize: a ticket to Mexico for ClickDealer Meetup 2017 with all expenses covered!

What are you waiting for? Mexico awaits you. Get involved here.

The post ClickDealer Meetup 2017 Comes to Mexico appeared first on mobyaffiliates.

Dmitry Ivanov, Chief Operating Officer, Co-Founder at Tapgerine. He is a mobile marketing professional with 8 years of experience in the industry. Dmitry is responsible for operating the company and implementing its strategic vision. Now he’s concentrating his efforts on building Tapgerine own products and technology solutions.

What is Tapgerine and how are you positioned in the market? 

Tapgerine is mobile ad tech company, we’re focused on creating the most effective system of publisher-advertiser interrelationship with a common aim – to generate maximum profit and reach new audiences.

Today we have the in-house developed affiliate platform with 2,000+ CPI and CPA mobile campaigns for all verticals and geos, both for iOS and Android. We have a large pool of publishers that bring to the table a high-quality traffic that perfectly alines with advertisers expectations when it comes to running their ad campaigns. As for our publishers, we provide access to the best performing offers with high payouts.

Also recently we have built a new tool for remnant and back traffic monetization and so we are constantly developing new ways to monetize mobile traffic.

Tell us more about the path that you and your company had.

We’ve gone  through a lot of things. I started an online business 8 years ago, when the mobile market didn’t exist yet. We started our way in a mobile app industry three years ago as an affiliate network. We saw a huge potential of this industry pretty quickly.

We were a small company with a very dedicated team and ambitious goals, like development of our own platform that would simplify management and evaluation of a performance marketing.

We passed that stage a long time ago. Today we are a rapidly growing product company with the own mobile solution that has been operating successfully for several years. Our R&D department is constantly expanding, both in quantity and quality. We’ve built a set of handy tools for publishers and webmasters for a traffic redirect, back traffic monetization solution and programming tools. We are also have an upcoming SaaS solution launch on our platform, but it’s a topic for a separate interview.

Tapgerine mobile ad tech company

What allows your company to be ahead of your competitors?

Our key advantage is years of experience in the field of affiliate marketing, ads and performance, it allowed us to develop a product that resolves all problems that other companies mobile ad product has and to be focused on both publishers’ and advertisers’ needs.

First of all, we realize that transparency is a crucially important feature of partner programs. Our product features a transparent interface to provide users a full control over their ad campaign performance. Every ad campaign performance piece of data  is available to users in real time.

Statistics, analytics, forecasts, recommendations – our partners have all the cards in hands to experiment, modify their campaigns and to be creative, relying on own experience or to put at work our powerful and smart algorithms. By the way, I would like to stress on the fact that our company is very flexible to a of change, it operates in a rapidly changing and growing market. The current big thing in this market are machine learning algorithms to predict an advertising company success,  to understand an audience habits that are mostly relevant to a particular ad campaign. A smart online trade optimization is yet another essential feature of a quality-oriented marketing company nowadays.

What are your main tips for successful mobile affiliate marketing? 

Of course, no one can really keep up with a speed a digital advertising world evolves. So we often feel like Alice from ‘Through the Looking Glass’: “it takes all the running you can do, to keep in the same place”. We need to keep tracking of all the current trends and always try something new because you never know what will work best in the future.

The fact that I just mentioned will make the next statement sounds illogical and odd: step by step – this is the first tip. You can’t focus on everything at a time: all markets, all kinds of traffic, all kinds of products, all niches. This way you can lose focus and loose a high level of performance your partners rely on. Yes, you need to experiment, please do it, but only after you’ve achieved a certain level of success.

Another tip and the most obvious one – any business is based on a trust. You will always go great guns when you clearly understand your partners and foresee their needs. The last but not the least is reputation, to paraphrase “Build your reputation by helping your partners build theirs”.

What challenges do you see mobile developers are facing now?

Not everyone understands how complex an app development process is. It includes hiring a highly skilled and qualified team, clearly defines goals, strict deadlines, competent management of all software lifecycle processes: a design, testing, technical support.

And of course, none of these would take off without a well-thought through marketing strategy. How do you make something unique and viral in this ocean of apps? How can you make sure users will find you? And then how to keep their loyalty? How to achieve a positive ROI? I believe these are the questions developers should keep asking themselves. And we are always out there to help them out!

What kind of people work with you in your team at Tapgerine?

This is my favorite part of any conversations about our company.

I guess it’s a combination of our HR policy and a bit of luck, but somehow we’ve managed to gather a great team of people that you can rely on in any situation.

We’re in a constant conversation with all our team members, idea discussions, opinions, feedbacks. And the amazing part of it is that this conversation is not stopping after three wonderful years of Tapgerine practice.

My team is an unbreakable net of something like 50 self-motivated enthusiasts, who are laser-focused on delivering a high performance for every single customer of our company.

What mobile devices do you use?

Nothing out of the ordinary – a smartphone and a tablet, I use both Android and iOS devices for work reasons. And I noticed I’ve been using my laptop much less lately – I can do all the things I need on my phone.

Will you buy Tesla Model 3? What do you think about electric cars and Tesla in particular?

No, I still prefer a classic v8 engine

Get mobile advertising best practices and insights from Tapgerine in the company blog.

The post The Way from an Affiliate Network to Mobile Ad Tech Company: Interview with Dmitry Ivanov, COO Tapgerine appeared first on mobyaffiliates.

Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in terms of both revenue and net profit.

1. Percentage of Overseas Ad Revenue Increases as a Result of Comprehensive Internationalization Strategy

Mobvista’s revenue soared thanks to the sustained rapid growth of ad revenue in China and the escalating growth of ad revenue from overseas markets. At present, overseas markets contribute 40% of Mobvista’s total revenue.

Currently, Mobvista has offices in 12 cities across the world with over 50 employees in the U.S., as well as expert staff in India, Southeast Asia and Europe. Global business teams with both international and local expertise have helped Mobvista become a valued partner of well-known brands such as Uber, PayTm, SGN and Electronic Arts.

Strong distribution of advertiser resources in vertical markets enables Mobvista to expand from utility-focused services into more diversified areas including content, e-commerce, entertainment and lifestyle. These balanced and diversified businesses are in line with the mega-trend of the Chinese mobile internet industry expanding from utility to vertical markets.

Mobvista continues to be recognized as an industry leader, which is also the only company besides Facebook, Google and Twitter that ranks among Top 6 companies for both iOS and Android in the AppsFlyer Performance Index, as released by AppsFlyer, the world leading third party mobile market monitoring company.

2. Powered by Overseas Mobile Supply-Side Platform, Data Drives Dramatic Ad Revenue Growth

Along with revenue growth, Mobvista’s gross margin increased up by 50% from 2015 – thanks to the improved matching of ads and audience through optimized big data mining and refined operation.

Mobvista started building its overseas supply-side platform (SSP) based on native ads last year, with a majority of the top Chinese developers integrating Mobvista’s monetization SDK. Currently, Mobvista has over 150 million global SDK Daily Active Users (DAU). “With expanding global audiences, we will, on the basis of optimizing user experiences, continue to pursue compelling native ad displays, enrich the dimensions of our user database, improve ad matching algorithm sets and nurture sustainable competitiveness in data-driven ad revenue,” says Robin Duan, founder & CEO of Mobvista.

3. Increase Assets and Integrate Global Resources through Equity Financing

Mobvista’s assets increased to $233.55 million at the end of H1 2016, about three times of that at the end of 2015. In 2016, Mobvista raised $79.65 million through two rounds of equity financing.

Mobvista accelerates Global Industry Integration to Enrich Industry Resources and Enhance Technical Capabilities

Through equity financing, Mobvista accelerated resource integration in major markets including North America, Europe and Southeast Asia, laying the groundwork for achieving a great leap forward for business growth. In 2016, Mobvista acquired NativeX, an established mobile native ad platform based in the U.S., and Europe-based GameAnalytics, a leading behavioral analytics platform for game developers. These acquisitions go to further enrich high quality traffic, advertiser resources and data resources in overseas markets (especially US and Europe), and is an important step for Mobvista to provide one-stop solutions to developers by building a closed industry chain loop.

Mobvista has maintained great momentum in the first half of 2016 and has made breakthroughs in mobile digital marketing and traffic monetization, with its overseas strategy and investments also broadly recognized.

 You can check out the Mobvista site for more information here. 

The post Mobvista Exceeds Their Revenue and Profit Expectations for the First Half of 2016 appeared first on mobyaffiliates.

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Leadbolt’s analytics-based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI. The network is now looking for an Affiliate Account Manager along with four other positions. You can find the job descriptions for each below:

Affiliate Account Manager

Due to our explosive growth we are seeking an experienced Affiliate Account Manager to join our Sydney team. You will have the perfect blend of an analytical mindset, passion and relationship management skills to help us expand Leadbolt offering across the Affiliates market. This hands-on position offers plenty of opportunity for advancement in our ever-growing organisation.

Come and make your mark in the mobile revolution!

Responsibilities

• Develop & Manage publisher relationships
• Successfully manage a portfolio of Key Affiliate Accounts and nurture strong business bonds with each client through effective communication.
• Ongoing analysis of sales patterns and conversion rates of each campaign to achieve a more effective strategy
• Responsible for managing and training new employees who joined the Affiliate team and initiated the formation of a more efficient team environment.
• Consult and advise clients offering assistance with conversion, feed integration, marketing initiatives and digital strategies.
• Responsible for growth of existing publisher database
• Knowledge of CPM/CPC/CPI/CPA/CPS models.
• Managing client budgets and optimising campaigns
• Use all internal reporting tools to uncover insight, scale up campaigns on your publishers to unlock new revenue opportunities.
• Do regular budget check, fraud check, and quality optimization for your publishers.

Desirable Credentials Include

• Experience managing affiliates/publishers in an online/mobile space
• Strong stakeholder management skills
• Attention to detail and problem solving skills
• Exceptional analytical skills, entrepreneurial, and a creative approach to problem solving, with the ability to understand key metrics and apply these to performance optimizations.
• Resilience, perseverance and passion for getting things done
• Strong MS Excel skills and proven competency in numeracy and logical reasoning
• Outstanding teamwork, organizational & interpersonal skills, with tremendous attention to detail.
• Ability to work across different global cultures and in a matrix style environment

You can apply for the position here.

Attribution Engineer

Are you a Technical Account Manager ready to join our growing programmatic team in Sydney, Australia. In the role you will master our platform capabilities while developing and maintaining relationships with our Demand Side Platform (DSP) and Affiliate partners to ensure seamless integration, campaign planning, and programmatic direct campaign completion. Additionally, you will set up, optimize, and deliver successful campaigns.

You will maintain full ownership and will serve in a proactive advisory role in monitoring, tracking, and delivering programmatic executions, including assessing performance and optimizing accordingly. This role will also lead troubleshooting for various technical issues that may arise with the demand partners while championing the platform capabilities. Ideal candidates will be able to problem solve and work well with 3rd party clients and internal divisions across Engineering, Product, Sales and Operations.

Responsibilities

• Lead implementations and integrations for a variety of products during pre-sales and post-sales process
• Provide end-to-end support to our partners, and become an advisory POC
• Create and implement processes to manage client direct relationships, and produce both internal & external reporting
• Validate the end-to-end flow of bid events, win notification, and impression tracking for programmatic buyers
• Create technical documents to document new development and best practices
• Evangelize and communicate the value proposition of various programs and provide solutions to technical concepts
• Manager the fully life cycle of a Programmatic executions
• Manage the technical DSP relationships of top tier buyers

Requirements

• 3+ years of experience in campaign/account management and/or technical support
• Knowledge of, or experience overseeing RTB campaigns and bidder integrations
• Technical understanding of RTB specs & associated interactions between an exchange and its bidders
• Familiarity with various video ad serving protocols such as VAST

You can apply for the position here.

Media Buyer

Are you a media buyer that has worked inthe online or mobile ad industry, RTB, affiliate or performance networks? Do you want to be part of the dynamic sales team of the Australian exporter of the year and world leader in the mobile application monetisation industry?

Due to our explosive growth we are seeking a data-driven media buyer to join our growing team. This media specialist will have the perfect blend of an analytical mindset, passion and hunger to help us efficiently grow through media buying channels including RTB and DSP. This hands-on position offers plenty of opportunity for advancement in our ever-growing organisation.

Your goal is to ensure advertising needs are met while maximising our ROI on campaigns. You will do this by sourcing business development opportunities and partnerships to drive traffic to mobile offers that will be featured in mobile and tablet apps. You will also be required to closely monitor and report on conversion rates and continually optimise through the most effective buying and placement strategies.

This is a key position based in Sydney, working closely with the CRO and CMO.

This position is ideal for you if you have worked in the online or mobile ad industry, RTB or affiliate network.

Come and make your mark in the mobile revolution!

Responsibilities:

• Prospecting for new media buying opportunities
• Buying and optimizing CPM, CPC, CPV and CPI campaigns, and reviewing performance to ensure specific ROI/LTV goals are being met
• Helping to drive our online media buying and customer acquisition strategy
• Monitoring, delivering and reporting on key traffic and revenue metrics
• Identifying and building a strong and lasting network of media and publishing partners

 Requirements:

• Media buying experience within a mobile performance company or similar industry
• Demonstrable success in meeting ROI expectations through media buying
• Experience in buying through RTB, DSP or working in similar trading environments
• Excellent written and oral communication skills a must
• Have high energy, be self-motivated and passionate about working in a fast paced, deadline and result oriented environment

Candidates fluent in additional languages are particularly welcome.

APPLY NOW! Experience with another mobile/app ad serving company a definite advantage!!

You can apply for the position here.

Technical Account Manager

Would you like to move to Sydney and work in the space where new ideas and technology connect? Enjoy a good challenge? Like being in charge, connecting the dots and working closely with clients? Be part of a world class team of mobile advertising innovators and join Leadbolt, an award winning global mobile company.

• Integration liaison with clients during both pre-sales and post-sales
• Work with Sales and Technical teams to successfully on-board partners and clients
• Respond, execute and resolve technical requests for partners and clients
• Conduct account reviews for analytics and continual optimization
• Contribute to trend spotting in the market to enhance and improve our product suite, its value proposition, and our understanding of the market
• Sky is the Limit

Desired Skills & Experience

• 2+ years’ experience working in Mobile/Online Advertising space
• Strong technical capability
• Exceptional verbal & written communication skills both in English and Mandarin
• Well versed in digital campaign metrics
• Experience and interest in working with clients in technical/consulting capacity
• Be passionate about working across time zones

Looking forward to meeting you! Sponsorship available if you have experience in our industry.

You can apply for the position here.

PHP Senior Developer – Ad Serving

Have proven experience working in the web server and PHP/MySQL development space? Enjoyed successful creation of web portals, reporting platforms using front end web technologies and PHP including code-igniter MVC? Let’s have a chat!

Your hands-on and deep knowledge building server side products from ground up will be crucial to success at Leadbolt. You will report directly to the ad serving architect under the CTO. The ability to be a good team player under tight deadline constraints is key to success.

You will get direct feedback of your success and be crucial to achieving landmark feature releases included with some of the world’s largest and most popular apps.

Education

BS /MS in computer science or equivalent field

You can apply for the position here.

For more on Leadbolt you can visit their site here. 

The post Make Your Mark in the Mobile Revolution, Join the Leadbolt Team Today appeared first on mobyaffiliates.

Andrew Degenholtz brings some 20 years of experience as an active participant and innovator in magazine circulation and mobile app marketing to his current position as president of Oplytic, LLC, which he founded in 2009. The company offers a variety of tools to help its clients acquire engaged and paying mobile users. He is a member of the Alliance for Audited Media digital edition task force, created to develop best practices for acquisition of digital magazine subscribers.

The mobile advertising industry is booming! According to Business of Apps, total app revenues are expected to grow from $45,37 billion in 2015 to $76.52 billion in the next two years, with in-app purchase revenues hitting $28,9 billion by 2017. As expected, this increase brings a bounty of in-app ad opportunities for the savviest of brands. You know, the ones that incorporate the following seven steps into their marketing strategies.

App marketing

Easy Onboarding 

To ensure a great first impression with a streamlined onboarding process, define key objectives that encourage engagement and eliminate poor performing sources that detract from app installation. Communicate your KPIs to your mobile app agency, like Oplytic.com

Cost-Per-Action 

Instead of budgeting for unnecessary users, try CPA—the ROI-positive alternative to other measures that lets you pay for actual active users and leave Bots along the wayside.

Segmentation

Empowered is the business which sends messages only when it’s relevant to their audience and worthwhile to their bottom line. In other words, communicate more effectively by accessing segments that detail in-app behavior, location, and demographics including gender to boost ROI.

Deep Links

Arm users with the supplemental resources they associate with a rewarding and engaging experience by providing relevant and reliable push notifications.

Custom Tagging

Increase conversions by keeping prioritized users abreast of their event preferences via custom tagging based on user sessions and page views.

Management Dashboard

Build and track campaigns with a dashboard designed to incorporate CRM integration; user flows; special promotional offers and other customized options that garner granular analytics.

Marketing Analytics

Since information is power, the surest path to success is with an analytics agency such as Oplytic which specializes in tracking user behavior, in-app conversions, cross-app promotions and other performance metrics. To ensure your brand is part of the in-app advertising boom, optimize your marketing strategies with an expert in the field.

The post 7 Steps to In-App Marketing Success appeared first on mobyaffiliates.

One of the most important “KPIs” of any reliable network is their performance stability. So we, at Kimia, need to generate a constant revenue flow, ideally, with a top performance.

As an example, let’s take the current mobile market situation in Thailand.

Thailand market trend

Kimia has been working with the top performing products in the market, and, as our policy is to always to look for stability, we have also connected and worked to grow backup products.

Recently Thailand’s number one converting product encountered issues, therefore general market performance and revenue dropped, however, Kimia’s performance remained constant. We were able to maintain a constant revenue flow to our clients using the network of top performing products that we created within the market.

This is Kimia´s “modus operandi”, we cannot predict sudden market issues, however we work to have the best connections within the geos to always have a plan B and continue to generate revenue for our partners, “come what may”.

The post Revenue Stability – a Synonym of a Reliable Mobile Ad Network appeared first on mobyaffiliates.

Dot Com Infoway is running a new webinar on the topic of ‘Effective Tactics to Grow Loyal Users For Your App’. The webinar will take place on 21st September 2016 from 10.00 AM to 10.30 AM EST.

The following will be covered in the webinar:

• Improving the visibility of your mobile app through ASO / PR
• All about performance advertising (Incent & Non Incent) for driving installs
• Using social media advertising to build a loyal user base
• Leveraging referral marketing to make your app go viral
• Driving a quick spike of downloads through search advertising
• Using traditional channels to advertise outside the web
• LTV – how to calculate and ensure long-term success of your app
• Retargeting users without annoying them

You can register for the webinar here.

The post Webinar: Effective Tactics to Grow Loyal Users For Your App (Organic and Paid User Acquisition) appeared first on mobyaffiliates.

Mobiconf gathers almost 400 attendees every year: iOS, Android, Java developers, software testers, UI/UX designers and managers. So if you are responsible for mobile solutions, you should definitely be here, among experts from over the world.

Presenting on the big stage

Miquido, Mobiconf’s organizer, offers special discounts for group registrations. You only need 10 people to receive an additional free ticket! Details are available here. You can also drop an e-mail to the organizers here: registration@mobiconf.org.

Attendees arrive for Mobiconf

The agenda features experienced speakers from well-known brands. The list of speakers include:

• John Sundell (Spotify) – Declarative, component-driven UIs
• César Valiente (Microsoft, Wunderlist Team) – Refactoring Wunderlist for Android. – Episode I. The Presentation Layer –
• Felix Leupold (Facebook) – End-to-end encrypted conversations in Facebook Messenger
• Kevlin Henney – The Programmer
• David Low (Skyscanner) – A little more conversation, a little less action
• Raimon Ràfols (AXA) – Our new friends Jack & Jill
• Maciej Szwed (Miquido) – Introduction to motion design in mobile apps
• Anastasiia Voitova (Stanfy) – Building user-centric security model in iOS applications

Attendees eagerly waiting for the start of conference 

The conference features three tracks for participants: iOS, Android and Everything mobile which is focused on management, UI/UX and quality assurance. Miquido and their sponsors have organized lots of competitions, attractions, and a unforgettable night in a party-tram!

For more information about the speakers you can check out the official Mobiconf site here, and you can find out more on the agenda here.

The post Last Call To Buy Tickets For Mobiconf 2016! appeared first on mobyaffiliates.

The post 6 Reasons Ad Agencies Prefer Native Mobile App Advertising over Traditional Display appeared first on mobyaffiliates.

Today Adcash announced the release of their all-new mobile app monetization SDKs, for both Android and iOS. These latest versions (Android 2.2, iOS 2.2) see many tweaks, improvements and updates, as well as the inclusion of some new features, most notably interstitial video ad support.

Here’s a quick overview of the main elements to these updates:

Update Summary

• Interstitial video format
• Improved security of the SDK
• New user targeting system, with advanced algorithms and personalized advertisements
• Anti fraud system improvements
• Improved/advanced developer mode for testing the SDK
• Renamed classes for better compatibility with 3rd party SDK’s (Android only)

DOWNLOAD ANDROID SDK v2.2 NOW

DOWNLOAD iOS SDK v2.2 NOW

Adcash new SDK

A $100 Billion Ecosystem

Clémence Etienne, Head of Mobile at Adcash, said “This latest update to our app monetization SDKs reflects our long term commitment to the mobile ecosystem. Currently, for Adcash, mobile is on track to surpass web before the end of this year.”

Talking about the scale of mobile advertising industry, she says “Mobile ad spend is likely to exceed $100 billion by the end of this year, accounting for more the 50% of all digital ad spending. Mobile is now driving digital advertising, this is why we’re absolutely committed to delivering solutions for our developer partners.

Dedicated support

All Adcash mobile developers get their own account manager, as well as dedicated developer support to help them with more technical questions, should they arise. Talking about the importance of offering support to their developers, Adcash Head of Mobile said: “Being able to provide our developer partners with the level of support they need to succeed is a big deal. That’s why in addition to an account manager, we give our partners access to our own developers as, in many cases, they’re able to better help with more technical queries”.

Developers steps are simple – register with Adcash, submit their application and then they will be assigned a dedicated manager, to guide them through every step of the process. Interested parties can also email contact@adcash.com for more information.

The post Adcash Updates their Native App Monetization SDK appeared first on mobyaffiliates.

“Compliance” is a concept that no one can, or should, avoid – and everyone battles for control.

Kimia decided to confront this issue head on by partnering with GeoEdge, the leading ad security and verification company, to control any and all compliance issues.  

GeoEdge continuously scans thousands of offers and products that Kimia uploads to our market. They protect us from an ample range of compliance issues, from auto-download to JS alert/confirmation box on enter and other types of malicious or intrusive activity, to the everyday pop (up/under) on landing and mobile vibrating etc., just to mention a few.

An agile and innovative company, GeoEdge provides new compliance alerts to handle emerging threats. In this aspect, we work hand-in-hand. When we, as a network, detect new user compliance issues, we inform GeoEdge, and they set up an alert for us to further control our inventory and protect our partners.  

Kimia is notified immediately if there is a breach in any of the compliance rules, and we then proceed with an internal investigation. Utilizing GeoEdge’s ad quality monitoring and management tool to the fullest, we have an internal team to process and manage any compliance violations. 

As an added precaution, from day one, we have put in place sanctions, at various levels, for partners that do not respect our compliance norms. We do so to avoid any infractions regarding compliance and, above all, to avoid any recurrences.

Kimia works with top performing products to generate the most revenue for our affiliates, however, we will not overlook the quality of our products and the security of our partners’ traffic to achieve this.

The post Compliance – Welcome to a Network That Doesn’t Turn a Blind Eye appeared first on mobyaffiliates.

MOBIDEA Crew is like a rock group that’s always on the road!

Now you can meet them in Singapore, a highly technological country that’s brimming with excitement, novelty, and love for affiliate marketing!

MOBIDEA will be sponsoring one of the game’s real master crafters: Charles Ngo.

He has been talking about affiliate marketing for a long time and is an expert in the business! His speeches are inspiring and give you lots of info you’ll need to know to make it rain in a competitive industry!

Wanna be there to listen to someone who can give you real insights? Wanna get some campaign optimization strategies from someone who knows what he’s talking about?

Then get a plane to Singapore!

This Seminar is FREE and here you have all the details:

Date: Monday, 26 September, 2016

Time: 7pm- 9:30pm Singapore Time

Address: 1 Raffles Boulevard Suntec City, Singapore 039593

Venue: Suntec Singapore Convention & Exhibition Centre

RSVP: Reserve Your Ticket.  You don’t need to print the ticket, but please bring valid ID. The Suntec Staff will only allow people in who have RSVP’ed.

If you’re interested in attending then RSVP as soon as you can because there aren’t that many tickets available.

Wanna know more? Get in touch with MOBIDEA’s experts by sending an email to support@mobidea.com or via Skype to support.mobidea

The post The Super Affiliate System – Everything You Need To Know appeared first on mobyaffiliates.

All mobile application developers aspire to create a popular application that will reach the top rank in the App Store and on Google Play. To achieve that every app entrepreneur needs an original idea, a team of programmers and some marketing support. However, what if the application doesn’t take off? What if you don’t get to the top? Maybe you should not start at all?

The GOWIDE team, based on its profound experience in mobile app marketing, has prepared a list of app development and marketing tidbits every developer must know about.

Engaging mobile app

Find a problem and come up with a solution

Identifying a problem is the best way to start a project. A problem does not have to deal with a mobile phone or application – just think of the difficulties that people may encounter and what you can do to help them by using technology. What’s even better is that if there are obstacles a developer faces personally, seeking ways to solve them will result in a successful outcome.

Think through a business model 

Make sure you do not forget to incorporate advertisement in your business model at one point. Other common ways to monetize a mobile application include paid app download, paid subscription and in-app purchases. The latter accounts for most of App Store revenue. After installing the application users only pay for additional features. This is an excellent opportunity to demonstrate the value of the product.

Mind the brand identity

Selecting a good title is a key point in the process. One should aim for something that will be associated with the functions of the application, as well as sound fresh and have an emotional resonance. Above all, the product name should be simple, because we live in times of high competition for attention. That is why your idea is to be precise and coherent.

Develop a prototype

Even if you can’t code, there are tools such as InVision and Proto.io, which will help you through the prototype development stage. Do not outsource at this point. Instead, use all the available tools to your advantage. Having some knowledge about graphic design software, you can create user interface. If you can handle the task, you get the rudiments of your application. This way you can test the feasibility of your idea.

Identify the target audience

Once you start getting positive feedback from users your confidence in the product will grow and so will your willingness to reach a wider audience, it’s time for a “soft” application launch. Try to get a few hundred loyal users. Until you’re convinced that the product is ready for a market and people like an app you have created, there is no point in spending a lot of money on marketing.

Make your app discoverable

According to Nielsen Media Research report in 2015, 63% of application sales was due to search on an app store. Therefore, make sure that your application is ranked high for its targeted keywords. Drawing up a list of keywords that can be associated with your application is a critical step. It is also important to maintain a brand identity of your app on different platforms, so that users know what should they expect from an app they’re finding in search results on an app store.

Secure Funding

At the initial stage of a product development self-financing is more preferred and highly advised. When it comes to expansion, think about potential investors that may become interested in your product. You can find investors from all over the world on AngelList website. In addition, there are many incubators and accelerators, i.e. Seedcamp, Techstars, Wayra, Y Combinator, etc.

Grow in the right direction

It is important to understand what kind of product expansion suits your app best. Games like Pokémon GO are not language dependent. Global expansion was the only goal that its creators aimed for. In contrast, mobile applications like Uber pinpointed their promotion from one city to another. The main focus must be concentrated on the user. Continue to satisfy your audience, keep them engaged and desire to go back to the product again and again.

There are no certain algorithms that would guarantee bringing an application to the top. The success of a mobile application is almost 100% dependent on its quality and the real benefits that it offers its target audience. Keep in mind that successful mobile application developers are different in the way that they treat the whole process as a business. They calculate the cost of the application development and its launch onto the market. They plan their ROI, which allows them to receive a stable income rather than attempt to pull the lucky lottery ticket. GOWIDE wish you good luck in your endeavors.

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Mobile Affiliate Marketing has exploded with the rapid smartphone expansion across the globe – but how do you make the transition from traditional web marketing?

RevMax has put together a free, one-hour long webinar that helps those interested in getting started with Mobile Affiliate Marketing.

RevMax mobile affiliate marketing webinar

Some of the topics covered include:

• How Mobile Affiliate Marketing Is Different Than Traditional Web Affiliate Marketing
• Different Traffic Channels Used For Mobile Affiliate Marketing
• When To Direct Link To A Mobile Offer
• When To Make A Pre-Lander For Your Campaign
• Why Mobile Affiliate Campaigns Don’t Convert
• List Of Affiliate Friendly Traffic Sources

You can register for this free presentation at this link.

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Andrew Degenholtz brings some 20 years of experience as an active participant and innovator in magazine circulation and mobile app marketing to his current position as president of Oplytic, LLC, which he founded in 2009. The company offers a variety of tools to help its clients acquire engaged and paying mobile users. He is a member of the Alliance for Audited Media digital edition task force, created to develop best practices for acquisition of digital magazine subscribers.

Once upon a time, marketers wrote copy on Remingtons and enjoyed three-hour lunches while waiting for their words to be typeset and print-ready. But things have heated up since those water cooler days of yore.

Back at the last turn of the century, Funnel Marketing was introduced to map a customer’s four-step journey from 1) Awareness, 2) Interest, 3) Desire, and 4) Action. But this was way before mobile devices were around. As such, old-school ad practices have graduated into a new Mobile App Marketing Funnel.

App marketing funnel

Step 1: Awareness and Interest

Yes, traditional WOM (Word Of Mouth) methods still apply today, but so do newer approaches such as ASO (App Store Optimization). Organic exposure generated by marketing promotions and email blasts, social media interaction as well as press and public relations is now needed to compete with more than a million other apps currently vying for consumer attention.

Step 2: Consideration

Twenty-first century consumers don’t just listen to marketing messages, they also hear what other consumers are saying. In order for brands to build trust with their target markets, they must receive and reveal their glowing press reviews—and more importantly high app ratings from customers—on their app store pages since recent studies suggest more than 80% of consumers won’t even consider an app with two or fewer stars.

Step 3: Conversion

“If a tree falls in a forest, does it make a sound?” may always be debated, but it’s clear when mobile customers act, it must be measured in order for brands to make sound decisions on current and future app campaigns. That’s because marketers rely on conversion metrics to accurately gain insights on customer behavior, and consequently find ways to engage users and optimize strategies. A top app analytics agency can provide game-changing data detailing when a user downloads an app, signs up for an in-app subscription, makes an in-app purchase, or sets up an app account.

Step 4: Loyalty and Retention

Connecting with customers will always be the cornerstone of marketing. And with today’s technology, brands can reach out more often than ever before. But quantity should never be mistaken for quality. Send out relevant Push notifications, compose personalized messages that pertain to customers’ interests, upload fresh content, offer valuable loyalty programs, and provide wanted app updates. Last but not least, make sure to enlist customer opinions since recent research shows 98% of app users are likely to leave feedback when a brand requests it. Marketing Mad Men of the past never saw numbers like that.

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Sarah Canning is the Community Manager at mobusi, she is 23 years old and from Glasgow, Scotland with a passion for marketing and social media.

An increasing number of  global ad networks are slowly but surely breaking into the Asian market and one of the main reasons behind this is the potential power that Korea holds. It is seen as a test market for many companies, somewhere they are able to launch their services and products, enabling them to jump into many of the other Asian markets and grow their brand.  Not only this, Korea itself is looking to expand as an international power.  Despite mobile advertising being smaller in Korea than in China or Japan, users are extremely active and infiltration into the mobile market is very high. As well as this, Korean gaming companies are growing at an increasing rate, exploding into Asia and other countries worldwide.  The Korean market can only go from strength to strength.

We at mobusi are also looking to build upon our current global success by further expanding into the Asian market.  Last year we hired Danny Han as our Country Manager for Korea and without a doubt, his arrival has already made a huge difference.  In the 12 months that he has been with us, performance has increased dramatically in Korea – from the 250 countries that we operate in, it has gone from being ranked 30th place to being one of the top 5 in mobusi’s market in terms of traffic, revenue and profit.

mobusi Korea Monthly Ad Volume

With offices in Madrid, Singapore, India, Mexico and now LA, not to mention the 80 million euros of revenue and 480 billion clicks generated each year, it’s no wonder many Korean companies and potential partners have become extremely interested in mobusi.  This summer we have seen many businesses as well as EMBA students from Seoul National University visiting our Headquarters in Madrid to meet Danny.

mobusi Office in Madrid, Spain

Danny believes that the key to thriving in Korea is to work with Korean partners and grow together with them, creating benefits for both parties.  He himself has said:

Despite not having access to advertisers in Korea, mobusi can create partnerships with Korean companies, not only allowing us to expand within the Asian market, but also enabling these companies to launch themselves internationally, given the global reputation we have.  Once I manage to build up strong links with these potential partners, we will be able to work together to do business and create an alliance that will have a lasting benefit for both of us.  There is definitely a niche in the Korean mobile advertising market.

Danny Han, Country Manager at mobusi

Mobusi are extremely excited about what lies ahead in Asia and believe our expansion here is only just beginning.

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