Adxmi is an exclusive Ad Network that allows affiliates to better monetize their online traffic. Also Adxmi is a global mobile advertising platform, where our advertisers pay you for each specified action. For example, an impression, a click, a form submit, an installation or sale. Each lead you bring us via your traffic will be paid!

Adxmi Ad Network

To maximize your revenue and profits is our ultimate goal. With this in mind, we keep working hard and spare no effort to help you to make it happen. We provide traffic and monetization solutions for any country and any device. No matter the traffic type, we allow our publishers to monetize their traffic more efficiently.

Adxmi provides you with:

Various formats that are easy to find and use

Weekly payment – 100% secure and convenient, PayPal and Bank Wire supported

Exclusive offers to generate more revenue easily

7×24 online service to contact us any time

Join us today to leverage Adxmi expertise and monetize your mobile traffic efficiently!

The post Monetize Mobile Traffic with Adxmi – your Trustworthy Partner appeared first on mobyaffiliates.

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Felix Leshno Co-founder and CMO at Intango. Intango is the developer, owner & operator of SelfAdvertiser.com  Felix Leshno is one of the leading experts in the field of user experience and digital marketing.  Leshno’s starting point in the field was in 2001 when he established his first eBay sales page.  Later he became one of the very first Israelis to reach eBay “Power Seller” status. 

Leshno studied everything there is to know about the world of Internet marketing and user behavior on the web. In 2003 he developed and subsequently managed many e-commerce sites, which brought in revenues that surpassed all expectations. In 2006, he was recognized by some of the top retails (Zappos, Cooking.com, eBay& more) as their top independent marketer (Affiliate). 

In 2004, Leshno moved with his wife to Canada, where he grew his internet marketing business even more (working from home). In 2007 he decided to share the knowledge he’d gained in this field with people in Israel by creating Israel’s first online marketing blog. In 2010 he decided he wanted to stop marketing other companies products and he co founded Intango with his partners.

It’s All About the Optimization

Every digital advertiser knows that the essence of effective advertising involves the ability to reach the right people, with the right message, at the right time.

It’s plausible that the more optimized your campaign is – the more conversions you get.

For that reason, it’s extremely important to work with a high-end intelligent Ad optimization platform.

A platform that allows you to acquire qualified traffic and create ad campaigns that have high impact on your customers’ behavior – all the way to conversion.

Running Your Own Ad Campaign Has Never Been So Easy

SelfAdvertiser.com is a robust self-service platform for advertisers developed, owned and operated by the world leading ad-tech company – Intango.

With SelfAdvertiser.com you can create your ad campaign in minutes, drive qualified traffic, analyze it, adjust where necessary, and enjoy your success!

The platform optimization technology will deliver your ad to your targeted audience at the right moment for maximal conversions, so you can obtain superior ROI and overall results.

Intuitive & Convenient Dashboard

The first thing you will notice when you start working with SelfAdvertiser.com is the platform’s easy-to-use dashboard – allowing quick, intuitive and convenient orientation even for beginners.

You’ll be able to get your campaign up and running in minutes and obtain high-quality traffic for your website or landing page in a short time.

Practically speaking, this means that you don’t have to be an expert in order to successfully use our platform.

SelfAdvertiser.com Dashboard

Secure & Reliable Platform

By implementing most intelligent Ad optimization technology, SelfAdvertiser.com aims to make your online advertising experience simple, efficient and reliable.

Our platform includes advanced fraud detection and anti-malware protection measures, and delivers real market value using a bidding model that is both flexible and transparent.

Global Reach

With over 20,000 direct publishers in multiple verticals, 2 billion daily ad impressions and tens of millions of active users worldwide, we guarantee 100% fill rate and global reach to your target audience.

SelfAdvertisers.com Platform Reach

World-Class Support

If you need professional service or any kind of customer support, no worries! The minute you join the platform, you receive a personal account manager at your service — to answer your questions and provide tips and advice to improve your campaign as required.

Multi-Target Options

The platform’s data-driven, cutting-edge technology will help you reach a highly targeted audience, enabling you to target any carrier, iOS or device in any country, to maximize your results. You can also opt for sponsored results, highly relevant in-text ads, or remarketing ads.

A Variety of Ad Formats

SelfAdvertiser.com supports a wide variety of ad formats based on a CPV model. You can choose from a variety of ads formats to choose from such as interstitials, paid search ads; domain redirect / zero click; and video ad formats.

Budget Monitoring

Using SelfAdvertiser.com, you easily monitor your budget and choose how small or large your budget will be.

Analysis & Tracking Tools

With SelfAdvertiser.com, you’ll stay in the loop and get the right information on time. You’ll be exposed to detailed, advanced, updated data, allowing you to monitor your campaign, and even make adjustments in real time.

All you have to do is sign up the platform and let its smart algorithms get the job done!

You instantly discover that starting your own campaign with is amazingly simple and easy.

Here’s how it works:

1. Click here to enter SelfAdvertiser.com, then click Create Your Campaign Now. 
2. Enter your Name, Email, Location, Phone, User Name, and Password. Click I Agree to the Terms, then click Sign Up.
3. Choose whether you want a PPV (Pay per View) or PPC (Pay per Click) campaign. If you don’t want to decide now, click I’ll Do It Later.
4. Confirm your email address and you’re done!

It generally takes just a few hours for your ads to be live, though on rare occasions, it can take up to 48 hours.

How Much Does It Cost?

When you first use your new account, you’ll be asked to make an initial deposit of $100, and transfer payment via PayPal or a credit card. If it’s more convenient, you can also contact the SelfAdvertiser.com team and pay via wire transfer. After your initial deposit, subsequent deposits can be as low as $10.

So, Get started today! Reach the right audience in perfect timing to boost your bottom line with SelfAdvertiser by Intango.

The post Best Performance at Your Fingertips – The SelfAdvertiser.com Guide for Online Advertisers appeared first on mobyaffiliates.

Due to the significance of digital advertising, a high percentage of marketers considered digital application essential to their content advertising strategy. While implementing this remarkable technology to the business, many businesses are found to commit mistakes. To make the best use of digital advertising, it is important to prevent these mistakes.

In this article, GOWIDE marketers prepared some of the common mistakes that people do while implementing digital advertising for the growth of their business.

Business designs which are not appropriate for digital view

Most of the business generates product designs that are best to be viewed on a desktop. Mobile screens are smaller than desktop screens so the designs should be created in such a way that it gives the same functionality and visibility as that of the desktop.

A digital user will discard heavy images that take too long to load and copy desktop content page by page. This can be time consuming and can lead to frustration for the digital users. So when designing a digital version of your website it is very important to consider the factors such resolution, size, quality, etc. of images and content.

You can resolve this problem by focusing the attention of digital users on selected features of the product that matter the most. Reduce the functionality of your website to a few primary tasks. You can even ask your desktop users what things they find lack in the digital app of the website. Also, you need to optimize the font so that the characters are easily readable. In this way, you can tune your website for your digital audience.

Building a digital application that lacks a systematic advertising plan

Before working on your digital application, you need to have a clear and targeted marketing goal in your mind. The product you need to market, type of audience you need to address, free or paid application, landing page, optimization of fonts and images in web pages, expected sales, etc.

You need to assess your assets well and then prepare a plan that helps to market them properly. Keep the landing page of your website simple and optimized. It is not advisable not to show an overwhelming advertisement that pops up just when the users open your application. This will drift away user from your digital application.

It casts a very good impression on users when they come to know that your website is well optimized for digital use. It is important to not upload your digital application to a remote place where it becomes hard for people to locate it. It is a good idea to place the name of the digital application along with the name and link of the application store at the bottom of every web page present on the desktop website.  This will help in user acquisition to your digital application and enable them to download the application and access it from that application store easily.

It has been seen that most of the users before they download an application, read the reviews.  So encourage satisfied and happy users on your website to leave a review which can be used as a review for the promotion of your digital application.

Absence of a strategy to retain digital users

Irrespective of how much investment you have done on your digital app, if it is not helping in retaining users to your application, then it is of no use. Besides attractive design and engaging content, it is very important to keep providing an ongoing value to them. People should feel benefitted every time they visit your digital application.

You need to design your digital application design to be consistent and recurring. Understand what your audience wants, why do they visit it, when do they visit and how do they visit. Build some effective user engagement mechanisms to help reconnect and remind consumers of the presence of your application on their device.

Generating engagement reasons to entice customers through your digital application such as exclusive content, free e-book, discounts, rewards, gift coupons, etc.. Sending an update or reminder when you post a new blog could be a reason people visit your digital application.

So ensure that the advertising strategy adopted do not have such mistakes. As an expert on mobile market GOWIDE is convinced that  correcting these mistakes would build a better connection to your audience and take your business to unprecedented level of success.

The post 3 Most Common Mistakes In Mobile App Marketing appeared first on mobyaffiliates.

The most recent estimate is that 90% of time spent on mobile is in-app. Coupled with the immersive nature of the app environment, this presents app developers an unprecedented opportunity to monetize their traffic. To maximize fill rate, or the rate at which ads have been successfully shown to opportunities, developers need to work with multiple ad networks.  That’s where mediation platforms come in.

adcash Mediator SDK scheme

Mediation platforms explained

The concept of mediation platforms is simple. They provide publishers a centralized point of access to multiple ad networks. Publishers send ad requests to their ad networks through the mediation platform. Each ad network is positioned in a “mediation stack” according to its eCPM. eCPM is an estimate of how much a network will pay for 1,000 impressions.

The networks within the stack have the opportunity to fill the request according to their relative position. If an ad network has no demand, the request will go to the next on the list, so on and so forth. Optimization approaches vary slightly with mediation platforms, but the overall mechanics are generally the same.

Benefits of mediation platforms

• Maximum Fill Rate

No ad network can guarantee a 99% fill rate alone; this is only accomplished by working with multiple networks. A mediation platform makes the process efficient. Mediation platforms ensure maximum fill rate with maximum efficiency 

• Optimal eCPM

You want to ensure the network with the highest eCPM fills your request. When you employ a mediation platform, it will optimize for eCPM based on historical data. Mediation platforms ensure optimal eCPM.

• Enhanced User Experience

The greater the app experience, the more traffic you can monetize. The more ad inventory you can access, the more relevant and engaging your ads will be. Mediation platforms encourage a positive eCPM feedback loop   

The higher your engagement rates, the more advertisers will bid more for your spot which will result in higher eCPM rates. This is the sole job of a mediation platform.

Is Adcash in your mediation stack?

Adcash has recently become integrated with AdMob and MoPub mediation platforms. Publishers who work with these platforms can now reap the benefits of our global ad network by including the Adcash network in their mediation stacks. Visit our developer portal today to download our SDK and integrate it with AdMob and MoPub mediation platforms.

The post Streamline Your eCPM Optimization Through Ad Mediation appeared first on mobyaffiliates.

Digital marketing is not really a new concept, and it has gained a lot of momentum in last 15 years. Digital marketing can be defined as the cumulative efforts that are needed to reach the targeted audience, through the media of Internet. GOWIDE has been working in digital marketing for 4 years and explored all the advantages that it could provide marketers in  future.

Digital marketing can help you in getting incredible exposure to your business brands. If used in the right and targeted way, it will result in effective branding and increased sales. Over the years, we have seen so many changes taking place in the digital marketing arena.

Online marketing strategies that used to work perfectly fine in the past can be totally ineffective these days. Worse still, you could even get penalized or banned by the search engines for adopting those old strategies. Therefore it is imperative for website owners and internet marketers to stay abreast with the digital advertising trends.

Identifying the changes

In the past, most of the internet marketing or digital marketing strategies were focused on getting the websites on the first pages of the search results. Even the search engine algorithms were not as advanced as they are now. Many online marketers used to get great results by using Black Hat search engine optimization techniques like overstuffing of keywords, content spinning, etc.

Now that the search engine algorithms have become much smarter, advanced, and accurate, they can easily weed out the websites, which adopt unethical means of online marketing. Those websites could lose the rankings, or even get banned.

Then started the social media networking boom, which opened a whole new powerful platform, with potentials to reach out to thousands of people, and build strong networks.  Now digital marketing is considered incomplete, without social media marketing strategies.

In the past few years, high speed Internet has started becoming accessible from portable devices like smartphones and tablet PCs. Now people carry internet connected mobile devices in their pockets. What it means is that any kind of information is available for them, with just a few swipes on the touch-screens. Downloading of mobile apps also allow for quick site access.

It has been noticed that the amount of money spent on the creation and promotion of digital ads have increased from 18% to 30%. Print media has witnessed a complete digitalization. With the presence of online editions of magazines, newspapers, etc. it has replaced traditional marketing to a lot of extent.

With the increase of advertising migration to digital media, it has led to a serious blow to the global traditional advertising market. In the future years, consumers are expected to migrate even further onto digital and online channels.

Now with all that being the case, SEO professionals and digital marketers will need to work with the upcoming trends.

Lets us check out some the important trends in Digital marketing:

• Increase of digital marketing spending in area of digital equipment 

Digital ads will continue to be the basic key for reaching the right prospects at the right time, and for developing customer base. In coming years, customer usage and improved ad formats will continue to drive more advertising revenues through mobiles. Digital media would provide marketers with a cohesive environment to collect multi-dimensional customer data. It can be used to create customized messages with enhanced features.

• Social media websites will be at the top 

Social media websites such as Facebook, Twitter, Instagram, etc. will continue as main promotion channels for increasing business revenue or ROI. The big-data and social media targeting tools will enable marketing professionals to personalize their existing social media user acquisition campaigns. Twitter’s updates, conversion metrics, and events targeting will act as a powerful way to create real-time engagement with the worldwide audience.

• Usage of multimedia

Images and videos can be used effectively for several marketing campaigns. As per a recent research, it has been forecasted that online videos will amount for 80% of total digital traffic by the year 2019.

People are drifting away from television to streaming videos. With an estimated growth of online videos as a promotional channel for viewers, it will be at the top in 2018. Social media websites such as Facebook, Instagram, Twitter and Snapchat will develop ways to integrate more and more online videos into their ad programs and campaigns. Publishing can happen with auto-play videos, live streaming, and native in-application video advertisements.

So in this article we have covered only 3 Biggest Trends for marketers to review in their strategies for 2017. Which do you think will be most important for your business to support growth? Or perhaps there are trends we haven’t included yet?

Please Contact the professional team of marketers from GOWIDE.  

The post 3 Biggest Trends of Digital Advertising appeared first on mobyaffiliates.

Kamal S is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China.

Why App Store Optimization?

Whenever we think of App Store Optimization (ASO), the first thing which strikes is the need for it. Is app store optimization really important? The answer is a clear Yes! The app business is a huge industry right now. By the end of 2016 the app industry will be soaring at a global figure of $143 billion! Developing and purchasing new apps is rising at over 30% per year.

App Store Optimization automatically becomes important for developers and search optimization experts. Thousands of app are being released daily and the result is huge competition. App Store Optimization is required to check competition. Many entrepreneurs are facing one common problem which is myths surrounding the App Store. In this article we will debunk 5 common myths which have made developers reluctant. We will also tell you the ultimate truth to make sure your soar high above in the App Store Optimization world.

App Store Optimization

Customers are continuously searching for new apps. If reports are to be believed then more 62% of iOS users simply browse through apps searching for newer ones. Search can be related to media, blogs, friends etc but yes new searches are there each and every day! All we need to do is get rid of myths and make ASO even better to match the needs of all such users.

Myth Number 1: Change your title regularly

Reality: Choose an appropriate title and stay with it.

Ankit Jain, the head of Google Play searches says that “title is the most important part of metadata”. Some developers have changed their titles every now and then to match up with the App Store Optimization requirements. Changing the title too often can be harmful. Here is how you should choose the title:

• Keep it short: Short titles can be easily read on a single screen. Long titles tend to get cut off. You should keep the title short and simple.
• Be unique and creative: The title should be one of a kind and creative in the sense such that it lures the user to check it.
• Don’t use irrelevant keywords: Keywords are very important but one does not need to stuff them irrelevantly. It causes irritation for a user to read the same thing again and again.

ASO aspects to factor in

There are only 25 characters to go with. Only a short title and short keyword is what you have in your arsenal.

Myth Number 2: Keywords are not important

Reality: Keywords hold a lot of importance.

They say keywords are for SEO and rankings are for ASO. This is a pure myth. Keywords matter a lot and should be placed in the title and description. App titles which have keywords often get a rank 10% higher ranking than the ones which don’t.

Play Store as well as App Store both have traditional algorithms which use keywords for ranking.

Myth Number 3: Ratings are all that matter

Reality: Ratings are important but not the end all.

Ratings do give a user a certain level of impression which other factors don’t. The truth is that ratings are important but not everything which would help an app rank better.

Inside Mobile Apps conducted a study to ascertain the impact of rating. They examined a random sampling easy, medium and competitive search terms. The results showed that ratings on all these apps took a deep dive after the eighth position. In the easy search term category, an app ranked at 10th position had a horrible rating of 1.03. This shows that ratings do not really affect the ranking of an app.

App Store ratings

Ratings are important. A rating as good as four or five surely lasts a solid impression on the user. However, rankings and ratings do not really go hand in hand.

Myth number 4: People will find an app as long as it is on the store.

Reality: Downloads give an app the recognition which it requires.

Some of the App Store Optimization experts believe that just having an app on the store will generate installs and revenues. Reality is that there are over 1.2 million apps on App Store and 1 million apps on the Play Store (as of June ’14).

The above mentioned figure tells you how competitive the app market is. There are going to be apps which would be similar to the one which is yours. To keep your app recognizable you need more than keywords and descriptions. Therefore, you need downloads.

The impact of downloads is overshadowed by the impact of ratings. In order to get more downloads, you need more downloads! Marketing answers all questions. Your app’s downloads depend on how you market it.

In order to increase app downloads, you can choose mediums like social media, blogs, mails, PPC, etc. A chain starts with more and more downloads which results in better ranking and revenue.

Myth number 5: Descriptions hold less importance

Reality: Descriptions are very important

App Store Optimization campaigns have not been as successful as they should have been. A poorly written description has always been the culprit.

Description might not be capable to impact the ranking algorithm but it can surely make users download an app. Downloads will then automatically make a huge impact on rankings.

One should focus on natural insertion of keywords in the description. Stuffing a description with keywords can turn it a bad one.

Conclusion

In conclusion we would like to mention, the App Store Optimization myth has been a long time hurdle for many developers. In order to make App Store Optimization a breezy affair we have tried to debunk the most common myths attached to it.

One part of App Store failure is simply avoiding the basic mistakes which others have made. Myths on the other hand aren’t really a mistake. As a result they rather stop developers making their app perform well.

Maximum amount of effort and savvy will definitely let your app get found on store. App Store or Play Store, the basics are going to remain the same.

Don’t forget to read other amazing articles here! 

The post Debunking 5 Myths About App Store Optimization appeared first on mobyaffiliates.

This week at mobusi HQ in Madrid, we’ve had the pleasure of welcoming our new General Manager LATAM, Rafael Valverde from Mexico City.

We are absolutely delighted that Rafael has joined our team given his impeccable resume and work ethic. His innovative thinking and impressive background is bound to shake things up in our Latin American office.  We cannot wait to see the changes he will bring.
So, keen to know a little bit more about our General Manager LATAM?

Rafael Valverde, mobusi General Manager LATAM in Madrid

Our new recruit has worked tirelessly to build up his colossal CV and work experience coming from a rather humble background, being awarded scholarships through his education – something of which he is very grateful for.  This enabled him to go on to study IT engineering at Anáhuac University, specialising in Network and Telecoms. While finishing his specialisation, he had the opportunity to study in Madrid.   In addition, he holds a postgraduate degree in S.M.A.R.T (Sales and Commercialisation for the TELECOM sector) from ISEC Business University, being the youngest participant in the programme since its opening.

His work history is rather extensive, seeing him flourish in a number of managerial and directorial positions for many prestigious companies such as Quorum, iPaphone, mCentric, Velti, Airpush, Iusacell and Merka before being snapped up by our headhunters.
Despite studying IT engineering, Rafa saw himself developing into more sales orientated roles throughout his career given the knack he had for it, down to his charismatic personality. Our new General Manager LATAM  is extremely versatile and a real down to earth character.

This week, we caught up with Rafa to get to know a bit more about him and how he sees the future with mobusi.

What made you want to work with mobusi?

First of all, I was attracted to how mobusi is situated in the market. It is a well-known brand with an excellent reputation. As well as this, it’s a company that strives to go that step further, the people who work here are extremely dynamic and committed. Not to mention that it is one of the top companies in this industry. I also like the fact that the clients are able to grow with the company. All in all, it’s a great company to work for with great prospects.  When I was first contacted by mobusi, I didn’t think twice and am very pleased with my decision.

Do you see mobusi developing not only within Mexico but also in Latin America?

Yes, I definitely do – we already have plans to expand; we are hoping to grow our New Business department and expand operations in the Mexico City office as well as in the whole of Latin America.

You mentioned you had plans to expand in Mexico, what do you have in store for the office out there?

Despite not yet being here a month, I’m already hoping to freshen things up and strengthen our team. For example, at the moment, I have a team of 14, of which I am planning on expanding this year, with further projections for 2017 as well. As mentioned, I plan to concentrate on New Business, focusing on CPI traffic, really amplifying this aspect of the company.

How is the Latin American market at the moment?  In what way is there room for development?

Right now, there is a lot of opportunity in the whole of Latin America, there are lots of emerging markets. Each day, smartphone usage is increasing and as a performance agency, this is something we hope to captivate on. For example, in Mexico and Brazil alone, there are 100 million smartphones users. In addition to this, countries like Colombia, Argentina, Chile and Peru stand out in terms of mobile phone use and are areas we could really concentrate on. As well as this, this year Mexico has ranked above average in terms of purchasing mobiles and iOS use. The market is booming here and I am extremely confident that we can make an impact.

As Rafael heads back to Mexico, he will be joined by our VP of Client Services, Macarena Cenalmor, who will be taking the opportunity to visit our facilities and potential clients. If you are interested in what mobusi has to offer and would like to get in touch with Macarena while she is in Mexico, please get in contact at macarena.cenalmor@mobusi.com.

The post Mobusi Welcomes General Manager LATAM, Rafael Valverde, to their Madrid HQ appeared first on mobyaffiliates.

Mobrain Genius is Headway’s in-house fraud prevention and detection tool that uses a proprietary algorithm and a set of rules to analyze large sets of data, detect patterns indicating suspicious activity, and prevent such activity from reaching your ad campaigns.

Luis Barrague, COO and leader of the product team at Headway says:

“The product was developed to meet our clients’ increasing needs to detect and prevent fraud during app promotion”, explains Luis Barrague, COO and leader of the product team at Headway.  “We are aware that fraud is becoming more frequent, more sophisticated, and that it keeps evolving.  We are already delivering global reach, retargeting user database, and highly engaged users to maximize the ROI of our clients.  But we also want to offer a solution that would make their lives easier. That is how Mobrain Genius came about.

To keep Mobrain Genius effective in protecting our clients’ interests, we work really hard to keep our rules updated”, continues Barrague. “A big portion of our profit is also re-invested in the servers that process large amounts of data in order to keep high standards of service provided to our global clients.  Our clients are our number one priority and we are always innovating to only deliver the best”.

What is fraud?

Mobile ad fraud is a multifaceted issue that can take many different forms that can vary from generating installs from untargeted and unwanted users to simulating user activity on faked devices.

While there can be various ways and forms of carrying out fraudulent activity, the outcome is always the same, in which the marketer is left to pay for it.

How does Mobrain Genius detect and prevent fraud?

Mobrain Genius is designed to collect and analyze large sets of data in real-time, covering all aspects of user behavior and other available information on a smartphone. Collected data includes significant amount of information that is analyzed and checked according to a set of rules designed to spot suspicious and fraudulent activity in clients’ ad campaigns.

Catching fraud in real-time comes down to the intelligent use of large data sets.

On average, Mobrain Genius blocks 10 million fraudulent users a month utilizing a two-side process based on prevention and detection.

Mobrain automated traffic detection system 

Mobrain Genius combines fraud detection and prevention, offering a 360° solution 

Using big data to ensure timely detection

Mobrain Genius algorithms utilize big data technology to identify suspicious patterns to differentiate real user behavior from automated installations.

How it works?

• Tracking more than 100,000 installs every day and more than 30,000,000 clicks on a daily basis
• Analyzes patterns in the retrieved data and cross-checks against a set of internally designed fraud detection rules
• Validates findings with third-party fraud detection solutions and drives conclusions regarding the trustworthiness of each source

For example, if there is a peak in number of installations coming from a specific site at 3 a.m., when few users are connected, or there is a large dispersion between the moment when the user clicked on the banner and the download occurred, these sources of traffic are red-flagged as potentially fraudulent and are blacklisted from all the campaigns.

And reinforcing results by enabling prevention

Mobrain Genius uses its huge IP and proxy database to identify if a suspicious user is trying to make an installation and blocks the click before it even reaches the application. For example, the platform recognizes that fraudulent downloads come from a data center or hosting IPs instead of personal IPs from the Internet provider and prevents the action from taking place.

How it works?

• Using a daily updated database of 94+ million anonymous IPv4 addresses
• Each click is cross-checked with the database
• If the click is coming from a suspicious IP, it is rejected by our server so the fraudulent traffic doesn´t reach the app in the first place

Moreover, Mobrain Genius uses machine learning tools to incorporate findings from the detection phase to avoid repeated cases of fraudulent activity. This way Mobrain helps its clients maximize their ROI since clients only pay for real installations.

Why trust Mobrain by Headway?

Headway is a technology company with more than 6 years of innovation in the digital marketing industry worldwide. It has 15 international offices, more than 70 million daily clicks, and more than 500 happy and satisfied clients.

Mobrain Genius has proved to be a very effective solution to detect and prevent fraud. It is offered to Mobrain clients free of charge as an additional benefit to guarantee best quality results. Don´t hesitate to contact us if you have any questions!

The post How Mobrain by Headway Prevents App Fraud with Mobrain Genius appeared first on mobyaffiliates.

Affiliate World has taken over both Europe and Asia. In this conference,  superaffiliates or anyone who aspires to become a superaffiliate gather together to learn from industry leaders and network with the best minds around.

Early this year, Adxmi was just back from Affiliate World Europe  fruitfully. And Affiliate World Asia this year is ready to go on December 5th and 6th at Bangkok. Adxmi is so excited to attend into this worldwide network conference again. Come and chat with us on booth #P27.

Affiliate World Asia 2016

Adxmi at Affiliate World Europe 2016

Chris, Head of America at Adxmi with Charles Ngo

Also in the coming 2017, Adxmi attends Affiliate Summit West 2017 (#ASW17)  which will take place on January 15-17, 2017 at Paris Las Vegas Hotel.

Affiliate Summit West 2017

The conference and tradeshow gather affiliates and networks, delivering educational sessions by industry experts. If you are heading to the summit be sure to meet us then! Adxmi can’t wait to see you guys.

To schedule a meeting at any of this conference please contact monetize@adxmi.com.

Or leave a message on our Facebook page: https://www.facebook.com/adxmi/

The post Meet Adxmi At Worldwide Affiliate Conferences appeared first on mobyaffiliates.

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Dot Com Infoway (DCI), a leading IT company that provides premium app marketing services for its clients across the globe, is offering a special offer on its services for Mobyaffiliates subscribers!

Dot Com Infoway discount on app marketing services

Head on over here to avail 10% off of any package that you select. Here are a few highlights of what DCI has to offer:

• App Store Optimization
• Guaranteed App Downloads
• Guaranteed Website and App Store Reviews
• Social Media Promotions
• App Analysis & Competitive Analysis
• Mobile Advertising

You can get in touch with them at info@dotcominfoway.com if you need any further details about this offer.

Avail this offer now by clicking HERE! Boost your app’s visibility and downloads!

The post Get 10% discount from Dot Com Infoway, Leading App Marketing Services Provider appeared first on mobyaffiliates.

How can I make money with my blog? I’m a developer, is there the possibility to monetize my apps? How can I do it? I have created a website, now what?

Online traffic market is filled of websites, apps and blogs and publishers are facing one of the most important problem in this industry: how to obtain views and make money in today’s market.

How to stand out in the mobile advertising market?

The  answer is simple: let Black6Adv do it for you!

Here is why. As an advertising network, we consolidated our presence in the market in the last decade via understanding dynamics and risks, knowing the best strategies to propose to our clients and suggesting them how to move and stand out from the crowd getting higher revenues.

So, here’s a little to-do list for all those publishers and developers that are looking out to this world and want to earn from their websites and apps :

• Target them. Ok, you have an online page, a domain or an app, and you want everybody to know it and want to advertise on it. First, set the target. Analyse the market and see who are the person that might be interested in what you are saying.
• Decide the ads. How many advertising banners, pop-ups, pop-unders, redirect pages you want to associate to your site. Too many will overcome and scare the user, too little is nearly useless. Take your time to decide how much and where to put the advertising.
• Decide how to get paid by your advertisers. Now you have advertising spaces. The web is full of acronyms, let me explain you what they mean. CPC stands for Cost per Click (you will get paid every time a user clicks on a banner inside your page), CPM is Cost per Mille (you’ll get a fixed revenue every thousand view of the ad on your page), CPA is Cost per Actions and means that you are paid for every actions put in place by the user through your website, if you are a developer you can now easily monetize your work. We offer you the possibility to use our SDK and advertise choosing among CPC and CPI, Cost per Install, being paid every time a user download and open your application. It’s quite easy to make money this way.
• Captivate your audience. Update your contents and get your website unforgettable. Get your website always updated and keep alive your readers’ interest . Publish images, videos and news to raise users’ engagement.
• Find new users. It could sound easy and basic, but trust me, it’s not. Publishers and developers have to look at new business opportunities and niches in the market and take them, working with new targets.
• Differentiate your markets. Get users all over the world. Try to be global. If you are into generic themes like sport, technology, even gossip, you can create parallel pages with different languages having the possibility to get more users.

Of course these are just small indication to get the most out of your online traffic business, but Black6adv offers you more.

Being in the industry from a long time, we have been able to collect clients from every part of the world and to get the professional experience we need to help our publishers stand out from the crowd and get real money.

Here what our clients can expect working with us:

• Higher revenue in the market
• Weekly online payments
• Best quality online traffic (+18 and mainstream)
• Site category targetisation
• Different advertising formats inside the same website
• Several advertising models such as CPC, CPM, CPA, CPI, CPL
• And much more

Register your website, blog or app inside our platform and see yourself. We will be glad to have you on board.

The post Black6Adv – How To Stand Out In The Mobile Advertising Market appeared first on mobyaffiliates.

Leadbolt‘s latest SDK version 7.1 for iOS and Android is now available. The new SDK is iOS10 ready and will keep ad delivery and app monetization at peak performance. Mobile app developers can take advantage of Leadbolt’s Interstitial, Video and Native Ads, and reap the benefits of the special enhancements they’ve made for this SDK release:

• iOS 10 compatible
• Updates for Rich Media Ads
• Ad display optimizations
• Advanced re-caching

iOS 10 Compatible

The new SDK was created with the cooperation of Leadbolt’s advertising partners to ensure that campaigns continue to be tracked and properly attributed for iOS 10 users. The iOS 10 update that allows users to choose to conceal their device’s unique ID number, known as identifier for advertisers (IDFA), using the limit ad tracking feature to make it appear as a string of zeros.

Leadbolt has made the necessary updates to ensure ad delivery and app monetization will continue uninterrupted when mobile developers update to Leadbolt SDK v 7.1.

Native Ads Support Included

Native Ads are elegant and non-intrusive in-app placements that fit the form and function of a mobile developer’s app to deliver a seamless UI/UX for their users and high-value engagement for ad partners. Mobile developers can take advantage of Leadbolt’s Native Ad functions and include this newly trending Ad type in their app.

Leadbolt’s Got Your Back

With iOS 10 just launched this is an important SDK update for app developers. They recommend all app developers update to Leadbolt SDK version 7.1 for iOS and Android.

Leadbolt’s SDK 7.1 is now available for download here. 

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Yeahmobi has recently updated its DSP to make it more concise and user-friendly. The DSP also features a new reporting system that allows for clear and easy management of campaigns. The DSP now offers discounts when a user spends – this is a good opportunity to conduct campaigns with an even lower rate.

The new DSP is self-serving, and features real-time bidding. It integrates 20 premium traffic sources, including mopub, Smaato, Mobfox, Adzmedia, MMG, Adacts and more. The platform reaches more than 20 million daily impressions on mobile all over the world!

With the traffic sources comes exclusive functions: region, wifi/234G setting, classification, OS, brand of device, type of device, browser, launching time, IP segment, site daily budget, campaign daily budget, overall budget, frequency control and many more.

For newly registered users, when recharging a certain amount, the Yeahmobi DSP will give you the following:

Bonus amounts

For users who are using the Yeahmobi DSP, the new platform will offer a rebate after spending, as follows:

Rebate amounts

For more details, or to register with Yeahmobi, you can email them here.

The post Yeahmobi Updates Its DSP and Offers a Discount for New Users appeared first on mobyaffiliates.

Kalyan Alajangi is Lead Media Buying and Product Management at Mobobeat. He has been in the Ad-Tech space for over 6 + years. He has worked on various roles from Ad Operations , Sales , Publisher Integrations , Media Buying and Product Development.

Media buying in Mobile is growing rapidly in the Mobile advertising market with more than 70% of ad spend in US and this has been purchased via programmatic.

In programmatic Media Buying, most platforms provide the access to the inventory on different publishers,sites and categories, but when it comes to CTR’s and CR’s media buyers are disappointed.

To bring  the best results to your mobile campaigns, Mobobeat brings out the comprehensive Media Buying tool which will allow you to buy all types of Mobile inventory with Banners, Tags and Videos.

Media Buying

The tool provides the salient features on appropriate targeting, monitoring of the campaign for every 6-12 hours and auto optimising it with the desired CPA/CPI provided by buyer, consolidated data with all the metrics to analyze the quality, IP and Device-based targeting for each geo and creative level optimization.

Key Features of our Network:

• 50+ Direct websites and apps and 100+ publishers.

Mobobeat is integrated with  mobile websites and applications that provide quality users across countries.  Our top performing categories include Shopping, Gaming, Entertainment, Utilities and Social which give us more than 100M impressions per day.

• Seats on all major Exchanges

Having seats on all major platforms and integration with top publishers around the world, we provide access to the best performing apps/sites and publishers in the Media Buying tool.  This enables advertisers  to target the top performing sites in terms of quality.

• High CTR’s (upto 2% for mobile and video).

Using our proprietary Auto-Optimization algorithm , campaigns run on top performing placements , thereby delivering the best results.

• Account support + Adops Support.

We will provide the best account  and operations support to reach your targets every day with our industry best experienced people.

For additional info on how to integrate and start Buying inventory through Mobobeat MB tool, visit our website and feel free to contact the Mobobeat team at mediabuy@mobobeat.com.

The post Mobobeat Launches its Media Buying Tool appeared first on mobyaffiliates.

Usually it takes months to find the right idea and create a design of your new mobile application. Then you build it and finally it’s time to launch it on a market. But it doesn’t mean that your work is done. This is only a starting point on the way to make your app an integral part of your target customers daily life.

So, the next challenging step is to make your target audience aware of your product, and convincing potential users to download it. However, the mobile advertising industry is changing faster then any other field. That’s why you need to adjust your strategies, and update your marketing tools to stay steady in the cutthroat competition. A CPI model is not an exception.

Mobile app users

Classical model of CPI

CPI stands for Cost-Per-Install. This is a business model that allows publishers place digital ads across a range of media in an effort to drive the installation of their applications. CPI campaigns are known for fixed or bid rate settlements, where app owners have to pay for the number of installations.

However, besides the fact that the CPI is still considered to be a working marketing tool, it has not so positive sides as well. The most significant one is that you have to pay a bundle for the thousands of users that are not active users. This is a real issue today. Also you have a limited control over traffic without the possibility to accurately evaluate the quality of traffic which your ads had been exposed to.

To stand the competitive environment, it is imperative to take an intelligent and efficient approach to advertising. You should not only measure the number of app installs but what happens next, measure app users actions after an app was downloaded.

The new methodology

It is possible with the new CPI model that represents a shift from Cost-Per-Install (CPI) to Cost-Per-Action (CPA). This model is, no doubt, the most significant recent change that is rapidly becoming more common. The new CPI functionality now allows advertisers to focus on in-app activity when users download and install mobile apps. This makes marketing easier, ROI higher, and, as a result, business more successful.

The improvements carry several significant advantages:

• Advertisers are finally able to pay for only real active users;
• No fraud, as bots find it harder to perform in-app actions;
• App owners can track users in-app activity and reaction on the product;
• No need to try and control the industry with varied CPI rates and endless restrictions;
• Developers can evaluate and control the traffic.

GOWIDE uses optimized CPI

Among other market leaders, GOWIDE successfully introduced the improved CPI methodology in its offering. The company is ready to provide a new service on customers’ requests.

If you are ready to make your mobile marketing work, contact us right away.

The post Updated CPI Model: How to Attract More Real Users to Your Mobile App appeared first on mobyaffiliates.

It is clear, as it has been for quite some time, that mobile is the future of content consumption. As in-app time continues to eclipse mobile web, it appears advertisers should focus their efforts on in-app. However, there are pros and cons to both environments.

Advertising on a mobile web vs. in mobile apps

If your budget is big enough, you should be in both. If forced to choose one over the other, it is important to know the strengths and limitations of each. Only then can you make an informed choice for where your advertising efforts should lie.

The key areas of comparison are reach, engagement, conversion, budget, tracking options, targeting, and ad blocking.

Reach — Mobile Web

Everyone with a smartphone has a mobile web browser and consider them superior for content consumption because all of their content can be accessed in one place. The result of this convenience?

They’ll be consuming the majority of their content within mobile web. Therefore, more eyes will see your ads with more frequency when you deliver your message over mobile web.

On the other hand, apps just aren’t convenient. They have to be downloaded, they have to be updated on the client side; and they are task specific. Thus, no one is “browsing” on an app,  resulting in fewer people will see your ads with less  frequency.

Engagement — In-App

The attributes that give mobile web greater reach compromise engagement. What are users doing when they are in mobile web browsers? Visiting web pages. Like desktop, and perhaps even more so, any ad that is provided is an unwelcome interruption to the user’s content experience.

Conversely, apps provide an immersive environment where ads can be designed and implemented seamlessly, resulting in higher engagement. For example, with rewarded video, users can opt to view an ad in exchange for a reward that’ll ad to the experience.

With in-app, you may have fewer people seeing your ads, but they’ll be interested…

Conversion — In-App

…which results in higher conversion rates. It’s simple, engagement = conversion.

Targeting — In-App

Apps are targeting personified. By virtue of downloading the app, the user is providing specific,  actionable data, right now.

Eventually, mobile web targeting will become incredibly sophisticated as programmatic advertising and fingerprinting will become mainstream. Coupled with the IOT movement, the amount of information available to advertising and marketing teams will be astounding.

But the operative keyword is will. 

Budget — Mobile Web

The greater engagement, higher conversion, and targeting that come with apps come with a price. That price is driven even higher because user experience is sacrosanct for publishers, resulting in limited ad space.

This is not the case with mobile web…which occupies the same space as desktop. Therefore, the traffic pool is much larger, resulting in a saturated market, further resulting in lower prices.

Tracking Options — Mobile Web

When users click on an ad within the app environment, they will likely be redirected to mobile web. Because cookies can’t travel between environments, advertisers are confined to S2S tracking.

Implementing S2S tracking is more complex, which is a barrier to smaller advertisers. 

However, because mobile web users are redirected within the same environment advertisers can use either S2S or cookies for tracking.

Ad Blocking — In-App

Ad blocking, the war rages on. Ad blocking is more widely available and utilized within mobile web browsers. This will likely always be the case.

Especially when you consider the level of engagement provided by the in-app environment, it is unlikely that the rates of ad blocking will come anywhere close to mobile web.

Summary

• Mobile is the future of content consumption
• In-app time continues to eclipse mobile web
• Mobile web will continue to be relevant
• Both have their strengths and limitations
• Consider your budget and campaign goals when choosing one over the other

Verdict — both: balance the pros and cons of each with your campaign goals and decide.

The post Should You Advertise in-App or on a Mobile Web? appeared first on mobyaffiliates.

On October 20th the Berlin Affiliate Conference 2016 will open its doors to more than 1,500 affiliate attendees and  3,000 delegates that represent more than 100 affiliate programs. The conference will last 4 days and it’s going to be the place to meet new affiliates, see what your competitors are up to and spend evenings at amazing networking parties.

Clickadu premium ad network  will be represented by Stasy P, if anyone wants to schedule a meeting, just email her at stasy@clickadu.com. The Clickadu team will be glad to meet new affiliate partners in person and discuss cooperation opportunities. See you there!

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Propeller Ads is going to ad:tech New York 2016 from November 2nd – 3rd. Are you ready to join them?

The network will be discussing new marketing trends and advertising technologies, exciting content creation and data management solutions. They’ve also got a special surprise for you.

Show up at their Booth #131 and you’ll be in with a chance to win an Apple Watch Sport 42mm!

Who will the lucky visitor be? It could be you, of course. Schedule an appointment with their team today.

You can request a meeting with the team here, and for more information on Ad:tech New York visit the official event site here.

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