Matthew Lord is the Chief Strategy Officer for Adperio, a mobile acquisition company based in Denver.

Good marketing and acquisition employs data to make decisions, increase learnings, set goals, optimize campaigns, and maximize ROI. Mobile app acquisition is an exciting segment in advertising partially because of the emphasis and richness of the data sets available. This is the foundation for new levels of collaboration between advertisers, agencies, networks and publishers. But without collaboration, the data is misunderstood, misused, and often leads to bad decisions that run counter to the advertiser’s interests.

Case Study #1: Low Conversion Rates

A retail app, working through an agency, expressed concerns about the inefficiency of the media buys. We asked for clarification on what inefficiency they were referring to, as our effective cost-per-goals (eCPG) or post install events were coming in at a $4.00 to $6.00 range, a KPI that the agency previously told us “outperformed other partners.”

Before we got an answer, the campaigns stopped performing – conversion rates plummeted suddenly and I was Skyped frantically by a top publisher who threatened to drop the campaign. The entire pub team heard similar feedback.

We found out at the end of the day that the concern was related to low conversion rates. The client had recently launched a campaign for the Android version of their app. Its conversion rate was much lower than that of its iOS version. While the iOS launch had gone smoothly, we were struggling with the Android app. We found sources that were excited to run it, some of whom had great success with the iOS version, but the Android app wasn’t converting, wasn’t backing out for our pubs. The client (or the agency, I could never discern which) felt this indicated that Android was being poorly targeted, was subject to an inefficient media spend.

First, since the campaign was being run on a performance basis, an “inefficient media spend” should be of little concern, since they are only paying for performance. Inefficiencies in impressions and clicks really occur when that is the model on which the media is bought, i.e. on a CPM or CPC basis. This was not the case here. In performance marketing, click concerns usually are about cost or concerns of misattribution/fraud. In the initial launch of this Android campaign, we were not driving enough click volume or conversions for either to be a concern. It may also be that this is an example of the client and/or agency unable to think beyond old branding models not relevant in performance.

What was most damaging to the campaign was the decision that was made, without consulting partners, to “correct” the inefficiency. At just after noon that day, someone changed the attribution window for the campaign down from a standard window to one hour. This of course not only failed to fix the low conversion rate – the inefficiency – it made it much worse. In addition, the change was made across app stores. A concern about Android data was now impacting distribution of the iOS version of the app, which had been successfully driving installs and purchases for months.

The publisher who was Skyping me in a panic? She did drop the campaign. She had been their top publisher for the iOS version almost since the launch of the campaign. (She wasn’t running the Android campaign, as she specializes in iOS inventory.) But a skewed view of a single data point, coupled with a misguided idea of how to fix the concerns, brought down a major app’s acquisition across channels and platforms.

The crisis was short lived, but up front communication across the ecosystem, from advertiser to publisher and everyone in between, would have benefited the acquisition program in this case. If we had understood the client’s concerns, we could have explained the differences in iOS and Android distribution sources that might have explained some of the differences in conversion rate. We could have also explained that their Android app was simply underperforming their iOS app, even in cases where the two campaigns were running on the same mobile web sources. We could have worked together to solve the problem, rather than use good data points to jump to bad conclusions and worse decisions.

(My frantic publisher did relaunch, but I will tell you that her confidence in the program is shaken. I have engaged in more than one exchange where she sees a drop in the conversion rate through natural variance and is afraid it’s happening all over again).

In addition to not comparing Android and iOS conversion rates, here are some other facts about conversion rates to consider to make informed decisions regarding the data you are seeing:

• What are standard conversion rates for display? While conversion rates differ across sources and conversion points, a benchmark is useful. Google Display Networks average conversion rate is 0.89%.
• Accidental clicks are a problem in mobile. Different ad units increase or decrease the probability and percentage of accidental clicks. More Accidental Clicks = Lower Conversion Rate.
• What are the concerns behind the low conversion rate? Efficiency, click costs, and attribution and/or fraud issues may each require different responses.
• How widespread is the issue? In the example above, the concerns were limited to a new Android campaign, but universal steps were taken that did damage across the program. Can the issue be attacked at campaign, source, or sub-source levels?

Case Study #2: Terrible Account Management

I saw an email from a longtime client, enraged that the eCPG on their campaign had skyrocketed overnight. (Again, eCPG is the term we use to measure the effective cost of a post-install goal, such as a registration, purchase, or anything else someone might do in the app to indicate that they are a high-value, engaged user. Establishing a value to this event before we ever launch a campaign ensures our Account Management team can proactively optimize on the client’s behalf.) The truth is, this spike in the eCPG was concerning. A campaign that had been running successfully for months was suddenly in trouble. We were scrambling to figure out what was going on. I hadn’t even had my first cup of coffee.

It wouldn’t be a work week without a fire drill. Like any good problem solving, the team worked down the list of most obvious problems, eliminating them one by one. No new publishers had been added to the campaign. No new inventory or creative units. We reached out to publishers to see if they had any insight (a resource too often neglected), but they were as in the dark as we were. Campaign saturation was suggested as a possible cause, but this didn’t make sense. That would affect installs, not the post-install events for people who had already responded to the advertising.

I started my morning with frustration at the accusation of “terrible account management,” but was increasingly anxious as we rolled into mid-morning and we still couldn’t pin down the culprit. The account manager found a clean phone to test the campaign again. The install came through, but she had trouble when she tried to complete the post install event. The app crashed. When she looked on the app store, she saw that the most recent version of the app had 1.5 stars. The version that was released to the public just the night before.

Digging in further, we found review after angry review about the buggy new version. We took screenshots of the most informative feedback.

The account manager called the client and then summarized in an email. The update to their app contained a bug. It was preventing people from doing what they wanted most, engaging with the app.  We forwarded a summary of our experience in testing, as well as the reviews. We hoped this information would help them fix the troublesome release. We recommended they pause all acquisition activity until the problem was resolved.

Data often leads us to jump to conclusions, and the acquisition manager for the app (who really is a good guy) was following a similar process of elimination to try to solve the problem he was confronted with as soon as he fired up his computer that morning. His campaign metrics were suddenly way off, on a sizable acquisition budget for which he was accountable. But in problem solving, in getting behind the data to the truth, it’s important, one, to find quick tests to eliminate incorrect assumptions and two, to ensure creative thinking to iterate to other possible (and possibly overlapping) conclusions.

What I like about this example is that none of us considered an app update as a possibility until an account manager testing an app discovered what was really behind the data. The acquisition manager didn’t consider the possibility, either. I imagine Product and Engineering in that company (and no doubt in many others) did not communicate well enough with their Marketing arm.

The next time I’m in San Francisco, I will have a drink with the aforementioned acquisition manager and make a toast to terrible account management, lest he doubt us again.

The post App Marketing Case Studies: Good Data, Bad Conclusions, Worse Decisions (Part 1 of 2) appeared first on mobyaffiliates.

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Hélène Queriault, VP Operations at Addict Mobile, tells us her vision for mobile marketing in 2017.

How is mobile market doing at the start of 2017?

Almost 10 years after the launch of the Appstore in 2008, the application and mobile advertising market is still growing fast: +64% at Q4 2016. Advertising budgets are switching from traditional media (print, TV, digital) to mobile, which is consistent with the increased time spent on smartphones and tablets. The budget spent on mobile is split 81% within apps and 19% on mobile websites, which is again consistent with time spent on apps vs. mobile websites; trends show an even greater part for apps in 2017.

What were for you the highlights of 2016 in mobile marketing?

– In terms of advertising inventory, 2016 clearly saw the weight of SEO (search campaigns) increase, with both the continuous improvement of Google and the launch of Apple Search Ads in the US, which we hope will be available worldwide soon in 2017.

– In terms of advertising formats, the trend of 2016, which will certainly be confirmed in 2017, reflects a diversification towards more interaction and dynamism.

o Facebook focuses on more videos, new canvas format, slideshows, etc.
o There are globally more videos , on all channels
o We see new formats growing, such as Playable ads or dynamic formats like HTML5, even though volumes are still limited.

– We also noticed a strong increase of retargeting in 2016; numerous apps are now mature with large installed basis of users. Our clients’ issues now lie in the loyalty and re-engagement of the existing users, just as much as they do in the conquest of new users. We have gone from a 90-10 split between acquisition – retargeting at the end of 2015, to an average of 70-30 at the end of 2016. Some projects even reach now up to 80% of retargeting. A sharp use of data allows to display specific ads to specific profiles of users, with top performances.

– And finally, a less glorious and yet striking trend of 2016: the increase of fraud on all channels (excluding Facebook), especially during S2. Fraud covers a variety of use cases: false traffic from bots, re-routed traffic from undesired countries, click spamming and fraud on the organic traffic… Fraudulent traffic represents up to 30% of bill paid by advertisers. It is vital to use effective prevention and detection technologies.

And what are your vision for 2017? Do you see Facebook be a monopoly in mobile marketing?

Facebook is certainly a key player of mobile marketing (see our article on this subject). Last year we spent up to 50% of our acquisition budgets on Facebook. This is a very large portion…but it also means that there are 50% outside of Facebook!

– In 2016, we saw Google coming back in the race for performance on mobile app installs. Google now accounts for about 10% of our budgets, and will be a major partner for us in 2017.
– Apple has launched Search Ads advertisements in the US Appstore, with very encouraging results and performances. Apple will also be a key partner in 2017.
– On top of the latter there are over a hundred other players (adnetworks, affiliates, DSP, other social networks…), with nice performances and volumes, as long as you use an automated management tool such as Addict Mobile’s platform to run and optimize hundreds of campaigns.
– 2017 will be the year of data; DMP (Data Management Platform) is a super-trendy word. The idea is to be able to profile your users, in order to 1/ acquire look-alike users and 2/ re-engage your users with dedicated messages according to their profile.
o Addict Mobile’s DMP aims to offer the same targeting capabilities and look-alike audiences as Facebook, on all the other channels: display and video, affiliates, DSP, etc…
o Similarly in retargeting, the collected data is used to categorize your users (with the device’s ID), according to different profiles, in order to re-target them with dedicated messages on all levers: agencies, affiliates, DSP…with very good performances! Furthermore, it Is thanks to this targeting and retargeting effort that the performances finally become interesting on the RTB programmatic inventory.

As a mobile marketing expert, if you had three wishes for 2017, what would they be?

I wish we could dream and improve for 2017:

– The way marketers measure profitability of their mobile marketing: beyond CPI (cost-per-install) and basic purchase-per-install, we need to calculate long term profitability, including the additional organic traffic and LTV (Life time value) over 6 months, sometimes 1 year.

– I would love to see even more performance platforms emerge! LinkedIn, Pinterest, Spotify, Snapchat and Periscope opened exciting beta, but still mostly for branding campaigns. I hope performance models will expand in 2017!

– And last but not least, I would dream of a more sophisticated attribution model than the current 7 days last click. The attribution tools may one day offer us the ability to better analyze the contribution of each impression to each install and eventually action within an app.

2017 promises to be an explosive year in mobile marketing! Make sure you seize all opportunities, working with powerful acquisition technologies.

For more information, you can visit the Addict Mobile site here.

The post Hélène Queriault, VP Operations at Addict Mobile, on Mobile Marketing in 2017 appeared first on mobyaffiliates.

The reasons for encouraging the download of your application are always the same: to optimise your return on investment by getting it downloaded, bought, shared and of course, commented on and recommended. While promoting a mobile application is intimately linked to the natural presence of your brand on the web and to the power you can mobilise, there is a set of good practices that you can work on before you go charging in. Let’s have a look at your options.

Track Your Downloads

To increase your downloads you need to implement a strategy that meets a specific goal. What is yours? Of course, you would like to make sure your application is downloaded in large numbers, but how? To do what? And for how much?

If your app is paid for or has in-app purchase, your goal may be to sell enough to reach your break-even point and amortise your development costs. This may be to generate enough funds to develop a new application or a new more elaborate version. Or to gain a gross margin of 10% or 20%.

If your application is free, your goal may be to generate sales from your app, collect personal data that may be reprocessed, develop your brand awareness, or to encourage donation to a charity by example.

From these strategic objectives, you can now determine a download goal. However, depending on the marketplace, the logic may be different to accurately understand where the people who downloaded your application come from. To resolve this issue, it is strongly recommended that you install an SDK within your application, which, when linked to an analytics platform, will be able to accurately measure the origin of your users.

Users might come from advertising on Facebook, Google, Twitter, an affiliated site, a natural web search, a recommendation in a blog, etc. To find out if your money is well invested, the SDK links the source and the download to get a granular level of analysis so you can optimise your campaigns and invest where it’s really working.

From this data and from your objective, you will then have all the cards in hand to put in place more effective campaigns to encourage downloading.

Monitor Your Retention Rate

The retention rate of a mobile application measures how it is used after it has been downloaded. It is actually very common to see applications that are almost never used once downloaded.

Whatever the business model of your application (paid download, freemium, in-app purchase, advertising funded, sponsored, or totally free), the more an application is used, the more likely it is to be shared, and thus to influence future internet users. To ensure a steady usage rate, your application needs to be considered as useful, convenient, easy to use and to provide a value-added service. In addition to the number of downloads, the comments or shares on social media can give you an idea of this, as well as connection measurement or frequencies of use.

You can also encourage users to register your application, through the use of a notification that appears after several uses. If users are identified, it is always useful to set up an e-mailing campaign with tips and best practices. A “how to” guide that will allow your users to make good use of your application.

You can also exchange on social networks and encourage collaborative participation to report bugs that need correcting or functionality to be implemented in a new version. All these steps will involve engaging your community to create a virtuous circle around your application.

Diversify Your Campaigns

Creating a good marketing campaign is like investing in the stock market. You have to know how to diversify your portfolio to limit the risks! Do not bet on only one format at the risk of wasting your time and money. The equation, display + sponsored posts + content marketing + video, is a good way to get started when building your campaign. Remember to monitor the results so you can make adjustments along the way.

If you are addressing a wide audience, you can create buyer personas to communicate differently. Some will be more likely to click on a Google link or a sponsored tweet while others will be more likely to trust an organic approach related to blog posts or feedback in the press for example. It is also important to check your statistics related to your referring pages in organic traffic such as your landing page or your website. This will allow you to optimise them wherever possible for a better return on investment.

Successful ROI campaigns to boost downloads of your mobile application require good upstream preparation, even before your application is launched.

Also think about working the time factor in terms of seasonality. If the launch of your application is conducive to the implementation of more intense campaigns, it is also useful to target the different updates and new iterations that add value to your application. Acquiring the marginal user will cost you less than the original user and also extend the lifecycle of your application, so you can grow your community more effectively.

The post 3 Tips To Boost Your Mobile App Downloads appeared first on mobyaffiliates.

Mobidea has started the year with huge news.

In fact, mThink has given Mobidea the Blue Book award. This is an annual ranking of the year’s TOP 20 CPA Networks and it’s a great honor to be featured.

mThink is a well-known platform and also the publishing branch of mThinkDigital. It’s mainly focused on customer acquisition, content marketing, e-commerce, and thought leadership.

This award is the ultimate product of an industry survey. The latter was active for a period of four months. Along with this survey, the opinions and inputs of industry experts (known as the Blue Book Ribbon Panel)  was also a main factor that was influential in the decision to give Mobidea this prize.

About Mobidea

At Mobidea, a team of international experts is always ready to come up with ideas that increase revenue and that’s why the affiliate network currently has more than 70.000 publishers worldwide.

Mobidea’s users also get a flat 80% revenue share. Moreover, Mobidea pays every day using a variety of different payment methods.

The network also provides useful tools to all its affiliates. That’s the reason why it created the Mobidea Academy, an affiliate marketing training platform which is available to both beginners and more advanced affiliate marketers.

Present in over 200 markets and showcasing more than 10 years of experience, Mobidea runs more than 2000 campaigns and it’s always 100% focused on mobile content and apps. The platform is currently registering more than 2 Billion clicks per month.

Mobidea provides a programmatic self-optimized algorithm that automatically connects traffic to the best offer. It’s the Smartlink, an advanced technology that guarantees users will always get the highest possible revenue.

If you feel like making money on your own terms, you can also apply to a Single Offer. Mobidea has thousands of previously tested offers affiliates can explore.

Their Support Squad is available on a daily basis, including on weekends.

Want to explore this affiliate network?

Sign up for Mobidea!

The post Mobidea is in the TOP 20 CPA Networks of 2017 appeared first on mobyaffiliates.

As a new year has just begun, it’s a good moment to take a look back and recap your company performance with a set of KPIs and see what was achieved.  Headway, a technology company with more than 6 years of innovation in the digital marketing industry worldwide,  has done just that and here is the story that the numbers tell. Headway is a technology company with more than 6 years of innovation in the digital marketing industry worldwide.

Opening office in San Francisco, Sant Paulo, it’s managed to expand its international presence and increase the number of offices to 18. The Headway clients portfolio reached more than 500 clients, throughout the the company was converting more than 70 million clicks daily. Its platform generated more than 20 million app instals, tracked more than 35 million post-install events and reached out 6 million mobile subscribers.

Operating from its offices in both Americas, Europe, Headway team grew to more than 150 experts of more than 35 nationalities. The team attended 42 international events and conferences.

Having all above mentioned achievements under its belt, Headway is very optimistic to continue to push the envelope in 2017, helping so many companies to grow their mobile business.

The post Headway Recaps its Performance in 2016 appeared first on mobyaffiliates.

Smartphone apps reaching their peak

It is no wonder that smartphone apps drive the digital world. Smartphone apps are the main force behind digital engagement and these apps make a phone a smart device. Now there is an increasing belief in the air that smartphone apps are about to reach their peak.

America is a major market of smartphone users. As per a report the American app market is getting jam-packed. More than 49% people are reported to abscond from installing any app in a month. Only 24% of the Americans are said to install one or two apps in a given calendar month. The average number of apps installed by active users come to 3.5 apps per month.

Even though the top number of installs is actually very high. Nearly 13% of the smartphone owners are believed to install more than 5-6 apps per month. People also download as many as 8 apps every month. Such people are responsible for more than half of the download and install activities in a month.

Who are the ones installing apps?

Now the next big question is who are the ones who install apps. Only by getting to understand the audience here we can comment further on our course of action. It is likely that males aged between 18-44 are the ones who install more than 5 apps a month. Most of the males live in cities like Houston, Miami, Los Angeles and San Francisco. Miami is not a tech savvy city when compared to others. Tech centric cities on the other hand have users who want the latest game or app. This is where the market lies. USA, otherwise has lost out on a huge number of users who install smartphone apps. The ultimate users have been great loyalists towards the best games apparently.

Current scenario of installed apps

People have reached a point where they have the best and most useful apps for any given category. Now, users do not want to install any further new apps. Even if a new smartphone app is downloaded it is just for experimental purposes. Such apps are pushed into folders and then forgotten about. Once an app is subsided to a folder it is likely that it will be able to give notifications. An app which loses out on push notification goes through a harder time getting found.

If a developer wants to breakthrough barriers then he must come up with a great idea. Traditional as well as digital marketing means also help in getting a great throughput. The app distribution network should also be excellent enough to help the app survive.

The importance of the home screen

Well, who ever has a little knowledge of real estate would definitely understand its importance. Now how does real estate come into play here? Consider the home screen of a user to be his property. Now a user would want great returns with his property. It is very much obvious for an investor to put his cards on the best possible sources of return. Even when it comes to mobile’s home screen the user would apply the above policy. A user would only want to keep apps which provide great utility to him/her.

A developer one must try getting in a pre-launch test of the app. Getting a test before the actual launch helps in generating a huge amount of installs right away. People would only want to keep apps on their home screens which help them. The ones who download a lot keep the apps into separate folders which reduce push notification functionality. The size of the screens has increased steadily but that has not removed restrictions on the number of apps which can be placed.

Time spent on apps on the home screen

More than two-thirds of all digital time is spent by a user on a mobile device. Two-thirds of digital time sums up to a lot. It is said that almost 45% of the digital time spent by a user is on his/her number 1 app. Almost 75% of the time is spent on top 3 apps as considered by a user. It clearly means that a user doesn’t spare much time on other apps. The level of satiety and utility is completely derived from the top 3 apps on a user’s phone. A user then decreases the chances of installing furthermore apps.

New apps always find a hard time penetrating an already established app ecosystem. Facebook, Whatsapp and Google are generally amongst the top apps used. People’s most used smartphone app generally finds its way on the home screen. 70% users keep their most used app on the home screen. There is an increase of 7% users keeping their favourite apps on the home screen annually.

Finding the right app still requires fuel

The problem of proper app discovery keeps on creeping in on a recurring basis. Lack of app discovery means low app install rates.

App-Store directly is a one of the best ways to find an app. Word of mouth and marketing campaigns come as the next best ways. Around 29% people found an app directly on the App Store. More than 25% users found smartphone apps through word of mouth and marketing campaigns resulted in nearly 19.5% installs.

Pull marketing has become a term of history as marketing now has started relying on ‘push’ methods. App Store is important but its not growing in importance. Being important and growing in importance has a major difference. Most of the users these days are finding apps through social media, websites, blogs, references and even some of the traditional marketing methods. Traditional marketing in a digital world is also highlighting the fact that you cannot rule out all the good old means just because your content and work is digital. There is an increasing need of traditional marketing methods to acquire users.

Conclusion

Smartphone apps need installations so as to sustain the business. The market has reached its peak and has become somewhat stagnant. A typical app will not do the trick neither similar resorts of marketing would help. As a developer one must be able to carve out the niche and create an app as well as marketing campaign which has all elements of utility and growth.

The post Smartphone Apps Install Declining Amongst 50% Americans appeared first on mobyaffiliates.

AdCombo is one of the top affiliate marketing networks, it runs its operations with a sophisticated in-house technical solution that provides publishers with dynamic mobile offers (based on CPI, CPA, CPL monetization model).

The major verticals AdCombo mobile offers present – CPI, mobile content, casino/gambling, adult. Any type of traffic is accepted.

AdCombo mobile offers show high conversion rates and decent epc for all GEOs that the AdCombo system supports. Its call centers are located in different parts of the world to address customers questions and issues always in time.

These are the best AdCombo mobile offers (offer name, country, EPC):

• Stunning Girls Banners (AIS) ID: 7291, Thailand, 0.0331

• Sexual Health (Glamour) Vodafone, ID: 7542, India, 0.0254

• Model Content Pack (Vodafone) ID: 7492, India, 0.0168

• Unlimited Health (Mainstream) Vodafone ID: 7543, India, 0.0089

• Dangal Redirect (Airtel) ID: 7403, India, 0.0064

Don’t waste your time! Start earning more with AdCombo and its mobile offers.

The post AdCombo Top Mobile Offers of The Week appeared first on mobyaffiliates.

There’s no denying that the app market is becoming increasingly competitive. According to Statista, there are over 4 million apps available between the Apple App Store and Google Play Store (June 2016).

This raises the question; how do you get your app noticed in such a saturated market?

Mpire Network has put together some tips to ensure you are getting maximum installs for your mobile app.

User Ratings

A high user rating improves the discoverability of your app, by pushing it further up rankings and search results in the app store.
Good ratings also serve as an endorsement for your app that increase the likelihood of your user installing. With social influence being a crucial factor in the decision-making process, a high rating is imperative.  An Apptentive (download) study revealed that 59% of people usually or always consider ratings before downloading an app.

Getting good reviews isn’t as easy as it seems – even if your app is amazeballs! According to Apptentive, people who have had a negative experience are 33% more likely to leave a rating than if they had a positive experience.

In-app rating prompts and channels of communication work to limit bias responses and increase your ratings.

For an optimised result the best time to send a prompt is after a user has achieved an action e.g. made a purchase or completed a level in a game. Doing so beforehand may be considered a disturbance that negatively impacts the user experience.

It is ideal to start your prompt with a simple question. For example, ‘Do you love this app?’ If the answer is ‘No’ redirect them to an in-app survey where they can communicate any issues within the app. The survey provides a forum for unsatisfied users to express issues with the app, outside of the public app rating system, and gives you an opportunity to use the feedback for product improvements. If the answer is ‘Yes’ redirect them to a Thank You message and prompt them to rate the app. This way you know it will be a good rating as they’ve already indicated they like the app.

App Description

If your app is not country specific, localising your name and description can work wonders on installation rates. Make App Magazine stated that gaming app, Abe The Dragon’s downloads increased by 767% after keyword localisation. Localising broadens your app’s appeal and increases discoverability amongst potential users outside of your local language.

Keywords increase your SEO which improves the discoverability of your app. You should carefully research which keywords would be best suited to your product. For the best result, include your keyword 3-5 times throughout your description, making sure it still makes sense and reads well. A repetitive, keyword-stuffed description will be counter productive.

App Store Video

Including a video previewing the app in-action can increase both the install rate and quality of users. It is possible to increase conversions by 20% in the Apple App Store and by 35% on Google Play, according to StoreMaven’s A/B tests. Video helps demonstrate the value of your app, allowing the user to make more informed decisions before downloading. This helps convert valuable users and reduces uninstalls further down the track.

Promotional Discounts

Many people are hesitant to pay for an app they have no experience with. A helpful tip to overcome this barrier is to set promotional discounts or adopt a freemium model. Consider offering your app for free for a certain period to encourage people to trial it. You could also offer a free, basic level of service, and a premium upgrade at a price. This gives you another opportunity to demonstrate value to users that might have been deterred by the upfront cost of the install.

CPI Campaigns

Advertising with a cost per install (CPI) campaign gives you fast access to your target audience on a global scale. They also allow the use of tracking SDKs, providing an understanding of post-install behaviour. This enables you to profile and target your most valuable app users. Using a performance-base model, CPI campaigns are low risk as you only pay when a user installs your app. You’d be crazy not to include this in your marketing mix.

CPI burst campaigns have a huge impact when it comes to climbing app store rankings by increasing organic installs, as well as paid. Burst campaigns start by delivering a high volume of paid installs in a short period of time, which in turn, boosts app store rankings. With your app now sitting at the top of the rankings it is more easily discovered by users, which leads to an increase in free organic installs.

Mpire Network’s Advertiser Self-Serve Portal is tailored perfectly to help you access your future app users, wherever they are in the world. Set up your own CPI campaigns with our user-friendly platform, where you can easily manage, control and optimise your mobile app campaigns. Sign up today to take your app installs to the next level!

The post 5 Tips to Increase Your Mobile App Installs appeared first on mobyaffiliates.

Meet ClickDealer at the annual gathering for mobile industry associates and IT enterpreneurs in general – Mobile World Congress 2017!

From February 27th – to March 2nd, you have an exceptional opportunity to join the ClickDealer experts, to take part in impactful seminars and workshops, and discuss commercially viable solutions for your mobile strategy.

Schedule a meeting or just drop by their booth 8.1K89 to share insights on user acquisition tactics and mobile app retention!

For more information you can check out ClickDealer’s site here. 

The post Get together with ClickDealer at Mobile World Congress 2017 appeared first on mobyaffiliates.

To date ad networks performance has been covered in many publications but one of the key metrics has always been left aside – ROI or return on investment. And that was unfortunate. Aside from the App Store and Google Play marketplace itself, ad networks are the second major channel for mobile app marketers to generate installs and get new users. Mobile marketers in general rely on mobile ad networks to drive their business, in a time when recently mobile  surpassed TV ads, knowing how much money can you return on your investment with a particular ad network is crucial.

Singular marketing analytics company took the challenge to answer the question – what ad networks drove the best ROI in 2016.

Key Findings

The data points out that among all ad networks performance measured, the following ones are on the rise: NativeX, Motive, Mobvista, Fyber, YouAppi. The other major 3 findings you can find below.

Apple Search Ads Burst onto the Scene

Only publicly available since October, Apple Search Ads emerged to deliver the 7th best ROI on iOS in the second half of 2016 and the 10h best ROI on iOS in 2016 overall. Sponsored ads atop app store searches struck a chord with users, generating extremely high conversion rates compared to social, search and display networks.

Facebook Overtakes AdWords on Android

While Adwords was the top-performing ad network on Android in the first half of 2016, there was a changing of the guard in the second half of the year as Facebook surged into the top stop on Android, bumping AdWords into the #2 position. Facebook also beat out AdWords in terms of total ad spend in 2016 on Android with a huge uptick late in the year.

iOS Ads Drive 1.3X Higher ROI that Android Ads

For each dollar a marketer spends to acquire users on iOS, they can expect to get back 1.3 times motes app revenue that they spent that same dollar on Android. Historically, users on iOS were found to spend an average of 4X more  in apps than Android users, but Singular provides the first analysis to factor into this calculation the cost to acquire users. iOS ads drove higher ROI than Android ads 70% of the time when an app had both Android and iOS ads running in the same ad network.

To view the best Ad Networks and get a comprehensive picture of the ad network landscape and its ROI driving potential visit Singular website.

The post What Ad Networks Did Drive Best ROI in 2016? – Singular Has the Answer appeared first on mobyaffiliates.

Smartphones have become an integral part of our everyday lives. New types of devices and technologies are introduced each year and they’re really changing the game for e-commerce. We’ve compiled a list of 7 most important mobile marketing tips to stay ahead of the competition in 2017. But first, let’s take a look at some interesting stats.

Key Trends in Mobile (Facts and Figures)

The overall number of mobile users is expected to reach nearly 5 billion in 2017

Source: Statista

The number of app downloads will reach 268 million. Those downloads will total in $77 billion in business revenue 

Source: Statista

Apple and Samsung are the most popular mobile device vendors. The former has the largest market share in Japan, Australia, USA, Canada and the UK, while the latter is more frequently used in South Africa, Egypt, Italy, Spain and Germany

Source: DeviceAtlas

Mobile commerce is growing faster than retail. Over 60% of time spent on e-commerce websites now comes from mobile devices

Source: eMarketer

Even small businesses are joining the trend. It’s predicted that 50% of SMBs will be looking to create and app in the upcoming year 

Source: Smallbiztrends

82% of shoppers consult their phones when shopping offline

Source: DeviceAtlas

2/3 of people check their phones for updates within 15 minutes after they wake up

Source: Google

On average people spend nearly 3 hours browsing their smartphones and are checking them around 150 times daily 

Source: Google

Here’s how you can utilize these stats to the advantage of your business.

Key Tips for Beating Your Mobile Competition

• The basics: responsive website or mobile app. This one has been an entry on nearly every list of e-commerce tips and trends in the past few years. Having a responsive website that provides a seamless browsing experience for mobile users is a must. Google has previously announced that mobile-friendly websites would get higher rankings in the search engine and lower CPCs.

Another way of providing a better user experience in the mobile era is designing an app. Although the figures presented above do indicate that even SMBs are set to enter the market, apps are still a rather expensive alternative not every business can afford. Moreover, few companies, especially local ones, actually need apps.

• Voice search. We all know Siri and Cortana, but what you probably don’t know is that the amount of voice search queries is growing each year and it’s set to change the way we browse the web. Yahoo’s mobile search study revealed voice searches to be more focused on audio, visual content and topics that require less interaction with the touch screen. Additionally, they were found to be longer, and richer. So how exactly can you take advantage of that? Write in rich language that sounds natural to boost your content quality.
• Augmented and Virtual Reality. Some might consider those geeky or even creepy, but adding an extra layer of reality to online stores has recently become a trend among retailers. With the introduction of VR technologies the opportunities of growing within this industry are endless. It’s especially essential to the businesses catering to millennials.
• Machine learning and big data. New technologies allow gathering and analyzing huge amounts of data to detect and predict patterns in user behavior online. They provide a valuable source of information for marketing automation.
• Machine learning provides endless possibilities for Personalization. A study by DMNews revealed that 53% of clients feel that retailers need to recognize them across devices and channels. Moreover, 78% of customers have no problem with retailers gathering information on their in-store purchases to provide a better browsing experience. So it’s time you give your visitors what they crave for – a personalized, omnichannel experience.
• Go Hyperlocal. Google’s study revealed that as many as 76% of people who had searched for a local business ended up visiting it within a day with nearly 30% of searches resulting in an actual purchase. The overall volume of “near me” searches increased at a 147% rate annually. And those figures can’t be ignored if you work locally.
• App Monetization. Designing an app is one thing, but making good use of it and earning is another story. Many companies are struggling to convert their traffic into revenue and mobiles are lagging behind in monetization strategies. It’s worth mentioning that as many as 72% of consumers expect an ad to be shown to them while browsing an app to gain free content in exchange for an ad view. And that’s a crucial figure, as it indicates that the potential of mobile advertising is still vast. Following the market needs, Epom Apps has developed a Native In-App advertising  that allows app owners to benefit from eye-catching, yet unobtrusive ads.

What are your predictions for mobile marketing in 2017? Let us know!

The post 7 Key Tips for Beating Your Mobile Competition appeared first on mobyaffiliates.

Singular, a San Francisco based marketing analytics platform published the first ever Mobile Power ROI index. After analysing over 1,000 mobile ad networks and over 1,500 apps, Singular selected the top 20 of the world’s best performing ad networks for mobile marketers across the globe. Mobvista and its subsidiary NativeX, regarded as the rising stars on ROI are both on the top list.

On iOS ROI ad networks Rankings, Mobvista listed 7th and NativeX 17th 

On Android ROI ad networks Rankings, Mobvista listed 15th

The index aims to provide marketers with greater transparency into mobile advertising by highlighting the ad networks that are driving the most revenue into mobile apps at the lowest cost. The score also factors in market adoption as measured by the total ad spend it attracts. “One of the most ignored parts is the actual cost of driving such engagement,” Susan Kuo, chief operating officer at Singular, said “Without this, you have a critical missing data point that allows marketers to understand what the real ROI is.”

The top five iOS rankings include Facebook, AdColony, Vungle, Unity Ads, and AppLovin. The top Android rankings include Facebook, Google AdWords, AppLovin, AdColony, and AdAction. The report also names the Fyber, Motive Interactive, and Mobvista advertising networks among the fastest-growing.

Susan Kuo explains that Singular measure ad network performance using metrics like retention and revenue per install, while neglecting a major part of the picture: the cost associated with driving such engagement.

Singular’s study also have some interesting insights. They found the average cost of running ads across AdWords to be roughly the same as other leading networks on iOS, although the average revenue from users acquired through AdWords was comparatively lower. The discrepancy between the amount that iOS advertisers spend on AdWords and the revenue those dollars typically drive suggests “a market correction” on the horizon, per the findings.

Users are about 1.65-times less expensive to acquire through Android ads compared with iOS ads. Yet iOS ads drive 1.3 times higher ROI than Android ads, which means that for each dollar a marketer spends to acquire a user on iOS, they can expect to get back 1.3 times more revenue than if they had spent that dollar on Android.

The post Mobvista and NativeX both ranked in the Top 20 Best Performing Ad Networks of 2016 appeared first on mobyaffiliates.

This post originally appeared on Mobidea Academy

Sweepstakes, nutra, mobile content, binary options…you sometimes feel lost in the offer jungle of the affiliate marketing world!

Are you tired of all these different verticals attacking you everyday? Are you done with Googling and scrolling for answers?

No need to despair! Here comes your ultimate guide about the most common verticals – or offer categories, as they are sometimes called.

You’ve probably already read our master article about trends in affiliate marketing verticals.

By reading it, you were able to understand that there are two main verticals in affiliate marketing: mainstream and adult.

Now we’re gonna give you a detailed map to navigate through the wonderful arena of sub-verticals and allow you find the biggest treasures!

So come on, let’s get going! Time to explore!

Mobile Content – Download Content

Mobile content offers have become quite popular and are always in high demand for mainstream junkies.

Why?

Due to their flow, which can either be pin submits or 1-clicks. Since they always manage to bring valuable users who convert for advertisers, these offers are always a hot commodity. This is why you’ll notice that these offers tend to showcase a much higher payout than all others.

Some of the categories are really self-explanatory such as horoscopes, battery boosters or wallpapers.

Nevertheless, some of them deserve a closer look that we’re gonna provide right now because we’re cool and we’re better than most players in town! Word!

Utility Apps

This vertical tends to be about performance boosters and battery saver offers for both mobile and desktop. Those offers can either be subscription based (CPA) or require the download of an app from the Google Play Store/Apple App Store (CPI).

Sweepstakes

Win an iPhone7!

Get 100€ for Primark shopping (our favorite!)

Don’t miss your chance to get a 50$ Virgin gift card!

We’re sure you’ve seen these types of slogans so many times you start getting dizzy! They sometimes appear on your Facebook feed, among your friends’ updates and a cat video where the obese cat chases a fuzzy ball.

Sweepstakes are always gonna be making money for some cool affiliates. In case you ever felt like trying to actually be the lucky winner, you’ve probably went through a very nicely designed prelander with user-customized questions (just like these pre-landers for iPhone), followed the steps and….you’re probably still waiting to be the one!

That’s a sweepstakes offer for you, alright! They’re a type of contest where a prize may be awarded to a lucky winner.

As you may have noticed, some of these offers don’t actually require any purchase on the user side. In fact, users just need to fill a form submit (CPL) which makes it all seem super appealing. Direct billing is also real popular nowadays.

What about the traffic?

The majority of ad networks out there are gonna go for pop-unders. Nevertheless, social media is currently winning the game since it’s basically a huge user database where hungry consumers are looking for appealing ads and cool opportunities to win free stuff!

Moreover, Facebook users are terribly bored out of their minds and guess what? According to some studies, boredom is actually the official reason for users to check their Facebook as frequently as they now tend to do.

Boredom. Who knew that having nothing to do could be a catalyst for clicking a sweeps ad?

Now you’re probably asking yourself: do people actually ever win these online lotteries?

The answer is yes (checked with the source!)

You’ve just gotta keep calm, relax, and wait for that golden ticket to come home!

Antivirus

This is all about that awesome piece of cool software that’s gonna keep your device safe. Safe from what, exactly? All that nasty malware, of course!

Most of these offers can be adapted to fit almost any audience out there.

Plus: you can use those amazingly generic banners and alert pre-landers which can suggest a user’s device has been infected! Use them well and “force” naive users into acting rapidly and buying like hungry little lambs!

Why are we so evil?

We don’t know.

Golden tip: the promotion of these kinds of offers often includes the use of engaging and ‘alarming’ pre-landers on pop traffic, created to catch the user’s attention. We know you love your smartphone and treat it like a family pet dying from feline AIDS, which means you can be scared that any whisper of a threat can harm your device.

That’s why it’s so easy for affiliate marketing players to prey upon these willing victims. Even so, don’t forget to always bear regulations in mind so you don’t risk getting banned or something!

Games

Got some traffic for fanatic gamers? Remember the huge success of Pokémon GO?

Yes, indeed! That’s right! Good creatives, motivating pre-landers, and well-designed video manuals are 90% of the road to success!

What’s hot right now? Old classics.

Playing with people’s nostalgia and their love for childhood memories!

Check this one out! We bet you’ll also wanna subscribe!

Gambling

Sports bets, poker, casino games! You find all this and much more in this category. Everything that makes the user addicted is worth promoting.

How?

Simple: strategy, planning, and street smarts! This really is the point in time where researching your GEO’s behavior becomes mighty crucial.

Moreover, you should remember the gaming industry is hugely influenced by brands.

Forget a higher CR/Payout/RevShare offer in the premium site spots: if no one has ever heard about them, they’re unrecyclable junk. Also remember to lure the user with a strong argument on why they should subscribe to an online casino, instead of real one. Everything’s gotta look straight-up legit, especially in terms of payments.

If you happen to be a gambler, your mindset will help you succeed in the tough but fabulous Affiliate Marketing road.

Golden Tip: Don’t underestimate adult traffic! If you do, we’ll make fun of you!

Nutra

If you’ve been working in affiliate marketing this year, there’s no freaking way you haven’t come across this term. Nutra is a broad vertical and it’s all about health, dietary supplements, weight loss, and skincare products, as well as some adult products such as male enhancers.

In LATAM geos such as Brazil, as well as in the US or Canada, this vertical is trending and has many cash cows to discover!

The most common models are CPA (subscription/rebills, commonly following a free trial period) or CPS (straight sales or cash on delivery). These offers tend to work best on Facebook, Google AdWords, or native traffic.

The use of ‘aggressive’ creatives featuring celebrity endorsers and bold claims to make the products more appealing to the user are a widespread practice. However, this may hit a nerve on some traffic sources and is often connected to the use of cloaking services.

Dating

What kind of evil person doesn’t look for their true love, or at least a legit company for a bit of funky fun? There are different types of dating offers out there. In fact, you’ve got adult offers and others which are more mainstream-oriented.

Since you’re an affiliate marketer, this usually means offers based on CPL (leadgen offers based on data submission), CPS (subscription with credit card), or CPA (carrier billing).

These offers now tend to work better on display rather than pop traffic, even though pop can be worth a shot, depending on your traffic source. In any case, the use of engaging banners and pre-landers is a must.

Due to the need of filling out contact details and match-making forms, which is more comfortable to do at home, protected from curious eyes, dating works particularly well on Wi-Fi traffic and can also have a nice performance on desktop.

Travel

Hotel booking, transportation tickets, trip purchase, and the whole holiday organization plan!

These offers are getting hotter and hotter in 2017! Depending on the service, you can check some different flows:

• CPI – travel & booking apps – think about the season in which you wanna promote
• CPS – credit card billing on booking trips from a landing page
• CPS/CPL – travel calls – transferred to the call centers or to the team of travel agents helping to book flights. Attention! Might convert only after a certain time of a connected call!

Golden tip: Seasonality! Always seasonality!

Mainstream VOD

Hands up right now! Who among you readers isn’t currently searching for ALL the available “Game of Thrones” seasons online? Yup…We figured!

Saturday comes every week and all we wanna do is grab a cheap IKEA blanket, curl like soft puppies, and watch an entertaining movie, Saturday Night Live scenes, or a rerun of an old TV show while sipping some delicious hot chocolate (or wine!)

TV sells! Movies sell!

Go with the flow!

Golden tip: Travel sites also work well with videos. People wanna be entertained while travelling for a long time.

Adult VOD

Oldie but goldie! Easy to understand what’s all about just by reading the name!

These are classical subscription offers, either via pin submit or direct carrier billing. Even though this infamous vertical has been around for a while and certain segments have now matured, there are still some hidden niches to be explored.

Adult offers work well, both on display and pop traffic, and you can usually work with more generic banners or pre-landers. This makes it a very appealing vertical for newbies as well, since these beginners wanna focus on getting a feel for launching and optimizing campaigns without spending much time and money on creatives.

So don’t be shy! The world is your oyster! A pretty sexy, luscious, lingerie-clad oyster. Still an oyster, though! We’re excited for you! Can you tell?

eCommerce

It’s shopping time! As the name suggests, eCommerce is all about promoting e-shops and the products they sell. This is an enormous vertical which means there are several ways of working on it and getting a nice piece of the cake.

CPS (cost per sale) offers, where affiliates promote a third party online shop e.g. with coupons and get a percentage of the purchase value, or app installs (CPI) are two common practices.

Plus: a big trend in ecom now is that of affiliates re-selling products from platforms like Aliexpress through Shopify on a drop-shipping basis – often promoted as FREE + delivery.

The main promotion platforms in this vertical are Facebook and other social media networks, as well as Google AdWords, and native traffic. Due to the growing density of e-shops and partly ‘shady’ ways of promoting, however, it’s increasingly challenging to work smoothly on Facebook.

There’s still lots of cash to be made though. Ka-Ching!

Finance

Another vast vertical with highly targeted and narrow content recently promoted not only on ad networks but directly on websites and social media.

Attention, sailors! These offers are difficult to convert.

Why are these finance offers difficult to convert?

These finance offers are difficult to convert because of these two reasons:

1. Some users have had a lousy experience with unreliable offers
2. You’ve gotta invest a lot of cash!

How to play in this financial game?

Try to be as legit as humanly possible! Make sure the user gets all the info they need in advance. Then work it all and see that saucy brass pour with class!

Now let’s check some examples:

• Forex – offers dedicated to currencies trading
• Insurance – home insurance? Life insurance? Travelling, maybe? Catch the users when they fear for the most valuable things they’ve got!
• Binary options – give people the opportunity to feel like a real stock-broker at Euronext, show the sweet life a millionaire has after cashing in millions; make users aspire to that awesomely wealthy life and…they shall subscribe!
• Loans – again: seasonality is the name of the Loans game! Christmas, Black Friday, Summer Holidays, Studies. This is where zeros become heroes!

Conclusion – Affiliate Verticals Unchained

We hope this article has managed to help you out!

Now, you’ve got everything you need to buckle up, think about a winning strategy and make your move to become one of the richest affiliate marketers on earth!

Mobidea Academy

The post A Comprehensive Guide to Affiliate Marketing Verticals appeared first on mobyaffiliates.

Every year for the past ten years has been predicted to be the year of mobile. However, that year has already come and gone! 2014 was the year that mobile device use exceeded that of traditional computers. In other words, a minor revolution at the time, leading to what now seems to be a normal situation. Between the development of 4G in most of the world’s countries, smartphones and tablets with improved performance, power or accessibility, and the breakneck speeds at which developing countries are catching up in terms or infrastructure and technology, the web is mainly accessed through mobile. However, communicating effectively on mobile requires a clear strategy and specifically designed solutions to reach the right person at the right moment. Do you think you’re ready?

Mobile advertising: a rapidly growing vehicle for success

With 101 billion dollars spent worldwide in 2016, mobile advertising is developing quickly: +46% in a year. In many countries, particularly developing countries, mobile continues to be the main screen that users always have to hand. It’s not surprising then that advertisers are investing where they can find their potential customers! Huge investments have been made, primarily in North America (42%), Asia (31%) and Europe (17%).

Mobile shopping: a slowly forming habit

Meanwhile, mobile purchases are becoming more democratic. Brands have made great efforts in payment processing (Apple Pay for example) or user experience, and the global average of users buying goods or services from a mobile device has been steadily rising to reach 38% on average.

Currently there are even certain countries hovering around the 50% mark, such as China, India or South Korea, where every other mobile user makes purchases via their telephone. An encouraging trend, and an immense progress margin for the big brands.

Strong trends

Usage evolves quickly on the web, and this is especially true for mobile. Everybody is in agreement in saying that mobile will be the primary growth driver in advertising, and that spending is going to accelerate.

A well-structured market

It must be said that industry has learned from its past mistakes. While ad-blockers may make life hell for advertisers on desktops, only 0.3% of mobile users use an advertisement blocking system. A real avenue is therefore left open in a bipolar model, with Google on the one side and Apple on the other. The two American giants are creating standards in terms of navigation, user experience and opportunities for growth. Android continues to vastly dominate the market, with 83% market share, as opposed to 14% for iOS. The presence of Windows Phone and Blackberry still remains relatively unnoticed.

Social networks reign supreme

They are the kings of mobile, or perhaps more specifically it can be said that there is an emperor and a few lords fighting for existence. 90% of mobile users visit Facebook, followed very far behind by Pinterest with 7%, then Twitter with 4%. Facebook therefore remains the real winner of the sector.

The large body data collected by Facebook or Twitter offers brands serious firepower: multiple formats, advertising solutions and an explosion of native video. With an annual growth of 20%, video advertising on social networks is a way to create engaging storytelling, adding value to a brand in a way which reaches a receptive and open community more or less directly.

Depending on your economic model and your aims, other tools also offer real growth potential, with an increasingly large opening for advertisers on Instagram (which remains a purely mobile player despite a desktop version with limited functionality) and Snapchat (a 100% mobile social network).

Mobile searches are in good shape

Despite the majority of time spent on a mobile device being dedicated to applications, the search function still plays an important role, and Google remains a staple (even more so on Android, of course). Using increasingly precise Adwords campaigns, driven by a compilation of numerous data sources (search history, page views, geolocation) and the effectiveness of programmatic marketing, Google is a major player in mobile advertising. Mobile adwords is precise, fast and often more relevant than on desktop due to mobile’s very nature: it’s a device which is always to hand and which can be checked over a hundred times per day.

Email is still alive and well

Mobile and email have a long history starting with the first smartphones. Ever since, checking emails is often the first reason to check a mobile device. However, email is one of the most powerful means of generating and capturing leads. Whether it’s a regular newsletter, a special offer, an invitation, a promotional sale or an invite to use an application or service, sending an email with an adapted design, a clearly defined message and a properly focused strategy is an efficient channel of communication when using a carefully crafted database.

Adaptive content and adaptive advertising

Adapting a design for a mobile phone or tablet format is perfectly fine. The design and layout are customised and the UX and UI aspects are integrated. Nevertheless, you can go much further in terms of customisation.

First of all, the content. Based on stored and analysed data, you are able to know what you visitor is looking for, and this puts you in a position to offer them content, a video or a landing page appropriate to their needs. Adaptive content allows for the customisation of the experience had when using an application or website by carrying out adjustments which allow you to capitalise on the profiles of your buyer personas.

Finally, advertising. Depending on your aims, you can offer an advertisement which has been tailored both in terms of shape and substance by creating different categories. Certain prospective customers will need to be reassured by more minimalist formats, while others want impactful or interactive formats. Displaying the right advertisement at the right time to right person on the right device therefore becomes a guarantee of success for your mobile advertising campaign.

Mobile usage is steadily evolving, which is why it’s important to find the right partners to support you in your strategy. In-house or external experts who can provide the keys to understanding, constructing and developing mobile campaigns relying on effectiveness and relevance. In 2017, mobile ROI should more than ever be one of your core concerns.

If you liked this article, why not download our white paper “Mobile Performance Marketing in 10 steps”. 

You can also check out our website and contact us for more details!

The post The key figures in mobile use worldwide appeared first on mobyaffiliates.

Valentine’s Day is just around the corner, and Avazu mDSP has prepared something special for their clients: a cashback promotion for supporting, trusting and accompanying them all these years.

They have selected several high-quality traffic resources for you, including Pubmatic, AOL(Nexage), and their cashback promotion continues for one month beginning from February 14th. The rebate percentage ranges from 5% -10% based on each client’s total spending during the promotion period. Key details are as follows:

• Promotion Period – February 14, 2017- March 14, 2017
• Promotion Details – Avazu mDSP will launch the cashback promotion themed with “I❤Asia” for Valentine’s Day and White Day, and the promotion targets several traffic resources, including Pubmatic, AOL(Nexage).

During the promotion period, users can gain the rebate on the condition that they have spent a certain amount of money on the above traffic resources in the Asia and Pacific area.

If client A has spent USD 800 on Pubmatic, and USD 1,000 on AOL, then the rebate they will receive is calculated this way: USD 1000 + USD 800 = USD 1800, USD 1800*5% = USD 90. The rebate bonus will be based on accumulating spending during the promotion period. You can learn more by sending an email to mdsp-support@avazu.net or by directly contacting their AM.

The promotion will be available in the following countries: India, Japan, Singapore, Malaysia, Thailand, Philippines, Indonesia, Korea, Australia & New Zealand.

Other countries include:

• Southeast Asia -Brunei, Cambodia, EastTimor, Indonesia, Laos, Malaysia Myanmar, Philippines, Singapore, Thailand & Vietnam
• South Asia -Bangladesh, Bhutan, British Indian Ocean Territory, India, Maldives, Nepal, Pakistan & Sri Lanka
• East Asia – China, Hong Kong, Macau, Japan, Mongolia, North Korea, South Korea & Taiwan
• Polynesia – American Samoa, French Polynesia, Pitcairn Islands, Samoa, Tonga, Tuvalu & Wallis and Futuna
• Australia – Australia, Christmas Island, Cocos (Keeling) Islands & Norfolk Island
• Zealandia – New Zealand, Cook Islands, Niue & Tokelau
• Melanesia – Fiji, New Caledonia, Papua New Guinea, Solomon Islands & Vanuatu
• Micronesia – Federated States of Micronesia, Guam, Kiribati, Marshall Islands, Nauru, Northern Mariana Islands, Palau & Wake Island

The post Avazu mDSP Offers Cashback Promotion Starting Valentine’s Day appeared first on mobyaffiliates.

Kyle Buzzell is a Content Manager at Adcash, he draws from his years of experience in psychology and sales to plan, research, and write content. He enjoys content in all forms and is in a constant state of learning to ensure that the content he produces is relevant and entertaining. 

Ad Fatigue (ad lassitudinem) is expected to cost digital publishers $27 billion by 2020. Although the in-app environment has largely been immune to Ad Fatigue, this will change as mobile ad budgets continue their migration to apps.

App users don’t operate in a vacuum: they are active on other platforms and already susceptible to Ad Fatigue. By taking measures to ensure a good user experience, you can prevent Ad Fatigue from developing within your user base and extending to the greater digital environment.

What is ad fatigue and what causes it?

Ad Fatigue (AF) is a psychobehavioral syndrome with genetic, cultural and environmental factors. Its clinical presentation is characterized by affect instability, increased ad disturbance and decreased ad engagement.

Every internet user appears to be genetically predisposed to Ad Fatigue and culture can mitigate or mediate its development. Changes in the macro digital environment have contributed to its prevalence since the release of the first digital banner in 1994.

Acutely, Ad Fatigue is caused by the micro digital environments that users visit, i.e. apps and website. For instance, properties that overexpose their users to ads either in number or frequency are particularly toxic.

Ad Fatigue’s progression and prognosis

AF’s progression can be separated into three phases: ad irritability, banner blindness and ad hostility. Left untreated, Acute Ad Fatigue progresses into Chronic Ad Fatigue Syndrome (CAFS).

Once CAFS is developed, users employ ad blocking technology. Desktop and mobile web publishers are provided a glimmer of hope as users can be convinced to stop using the technology, at least temporarily.

But app developers are provided no such hope: users will abandon the app altogether. With healthy users abandoning apps at a rate of 25% alone, Ad Fatigue presents app publishers with a clear and present danger.

Ad Fatigue is a publisher’s problem

The bad news? AF has evolved to pandemic proportions as all users are beginning to demonstrate its signs and symptoms. The good news? You can take steps today that will prevent the majority of your users from developing it.

While most of the onus has been put on advertisers to prevent Ad Fatigue, publishers need to be provided the tools to effectively combat it. After all, it’s your app/s that are on the chopping block once users develop AF.

To successfully combat Ad Fatigue, you need an ad network that works with premium advertisers and provides an SDK equipped with engaging formats and tools to control for ad exposure.

What to look for in your SDK

Relevant ads that are unintrusive ensure engagement, which is inversely related to Ad Fatigue. The latest research-supported ad formats that demonstrate high rates of engagement are Reward Video and Native Ads.

Even engaging ads need to be controlled for exposure. No matter how engaging the ad, Ad Fatigue will quickly set in if your user is exposed to ads too many times. Thus, you need to control for redundancy and frequency.

With adaptive targeting, you control for redundancy by preventing your users from seeing additional ads for products they’ve converted on. For frequency, day and lifetime capping allow you to decide how often and long users will see the same ad.

Prevent in-app Ad Fatigue today or pay for it tomorrow

Like your physical health, your actions today will determine your app’s health tomorrow. Only through consistent monitoring and application of knowledge will you be able to maintain your app’s health over time.

Your decisions over how you arrange your formats and control for exposure will be unique to your user base. In a cross-device world, one thing is certain: less is more and your ad network should allow you to do more with less.

Give your app and ad network’s SDK a check-up today. Otherwise, the only indication that your user base has developed AF will be when their numbers have inexplicably and unexpectedly plummeted…never to return.

The post Advertising Fatigue: the Silent Mobile App Killer appeared first on mobyaffiliates.

Artificial Intelligence (AI) is one of the most hyped concepts of the last few years. From self-driving cars and automatic speech recognition to machines that can learn to play video games, robots are taking over tasks that were traditionally deemed as an exclusive competence of humans. Most of these recent breakthroughs have been driven by a particular type of AI: Machine Learning.

Machine Learning is defined as a type of AI that focuses on the development of algorithms that have the ability to learn from data, find hidden relations between different variables and use those relations to predict the future outcome of events. While this is something a human can do, the scale at which modern algorithms can learn is beyond anything we’ve ever seen before.

In a media environment that has become increasingly complex, it makes total sense that Ad Tech is applying AI techniques to the challenge of optimizing advertising performance.

How does Billy Mobile use Machine Learning?

Billy Mobile has developed a proprietary technology, Active B^x, which is powered by Machine Learning. It has been specifically engineered to upscale results with great speed by matching relevant advertisers with high-traffic publishers.

Here, Active B^x is trained in the same way a child learns to walk. The first few times they would lose balance and fall down (negative feedback). However, with every attempt they will position their feet with more accuracy,coordinating better their movements until they can take their first two or three steps (positive feedback). This is an incremental process composed of several small improvements, but the learning curve eventually leads to walking -and even winning the 100 meter dash! Reinforcement learning algorithms receive a reward when they take the best possible action, and nothing if they choose poorly, improving themselves by selectively retaining outputs that maximise the received reward over time.

The challenge here is to control what the algorithms strive for. In the case of Active B^x, the only purpose of its existence is to maximize the publisher’s revenue by choosing the right ad for the right visitor.

Aday Robaina, PhD.

Head of Data Science at Billy Mobile

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Sergey Khitrov is a serial entrepreneur, was born in Saint-Petersburg, Russia. Sergey is the winner of different startup contests and has lots of entrepreneurs awards. Over the years Sergey launched several companies, among these are adWad – international affiliates network, JetMedia – media buying team, CPA Life – affiliate and digital marketing conference and more.

What is adWad and how are you positioned in the market?

Adwad.ru – international affiliate network. We work on the CPA model for more than 4 years. We work with all offer categories from mobile applications and dating to china goods offers. Last year we start actively working on the international market. Now we have a large percentage of international affiliates. Now we have more than 70.000 affiliates and advertisers from more than 100 countries.

What types of clients do you work with?

Our main clients – china goods, gambling, e-mail subscription offers, mobile applications and different services with payment for registration.

What geographies are you focused on and where are you seeing the most growth?

Initially, Russia and CIS countries. Not long ago we start working with European countries, Asia and Latin America. Also, we try the US market.

What are your main tips for successful mobile affiliate marketing?

Do not be afraid to test, and most importantly, always be in the trend.

What do you think the big themes for mobile performance marketing are going to be this year?

Sure to be a huge increase in mobile advertising, but it seems to me, the growth rate will fall relative to previous years.

What mobile devices do you use?

iPhone and sometimes iPad.

What are your favorite apps?

The app where I record costs, Booking – because I travel a lot, app to listen to music without the Internet and of course – Instagram.

What kind of people works with you in the team at adWad?

Strong, young and purposeful. It took me years to collect it. They are professionals who do their job better than others.

Do you have a VR headset at home / will you buy one? Do you think that VR has great future?

Yes, I have. There is a great future, but I think It would come not soon.

How did you get an idea about CPA Life?

I just wanted to make a good Affiliate market meeting: all the players, including advertisers and affiliates.

What are the main difficulties were in the beginning?

We had no experience in the organization. Our most fear was that only a few people will come to the first conference. As a result, there came 4 times more than the capacity of the general hall. Now we take a large area suitable for our number. This year we plan to get 2.000 attendees.

What is CPA Life for you now?

I always wanted to do a good thematic party. Looking back on the past of our events, I can say that we did them great. Especially we focus our attention on our AfterParty. A lot of our international visitors say: “This is the best party we’ve ever seen We will come back here again and again. ” Such words have unrealistic charge. This year we are preparing a lot of surprises for our guests. And every year, we will raise the level of our activities.

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Deciding to step in online markets is not an easy decision.

Usually people from outside think that stepping in this industry is somehow logic and quite easy to do. Everything is moving in that direction and everyone is online so, why not? Why not to prove it and see if it works?

Yes, easier saying than doing it. Lots of users jump in very quickly, without knowing what to do and how to move in the online traffic market and sometimes people stop in front unknown difficulties thinking that are insurmountable, giving up at the first stop. My advice on this is stop being afraid of what could go wrong and think of what could go right, creating a good strategy to avoid unpleasant surprises.

Let me help you give you few tips that, hopefully, will clear your mind about this insidious topic.

First of all you have to understand the nature of your traffic – is it Mainstream, Adult, Web, Mobile or an App one? You need to analyze your activity and your traffic flow to see what’s your main traffic category.

Now that you have made this decision about a type of your traffic, how can you monetize it? Start searching for a worldwide reliable advertising network that will help you sell your traffic and rise your revenues.

This is a really important step because you will have to test several of them to see what fits better with your business needs. This testing will imply answering questions like – does it provide quick payments? How many ad spaces do you want on your website? What about targeted advertising? Is this particular system reliable? … I can spend a whole day here listing the countless features a good network must have to be the best in the market, but you just have to define the most relevant for your business.

As a newbie in this wide and complicated market, working with a company that provides quick payments is a must-have, a reliable service you can count on and a good real time statistics program that will help you to monitor your traffic flow. These are the bases on which you can rise your website and became a top player in the market with quality expensive traffic.

For example, Black6adv is a known ad network in the market, it offers lots options for mobile advertisers and publishers. It allows you to be both publisher and advertiser, widening the business market and the opportunities this industry can give you. At Blackadv6 we developed an integrated real-time statistic system that will help its users to track their traffic and their revenue, adjust targeting, slice and dice the stats for a specific country country, compare costs, traffic, …with a user friendly interface.

It supports multiple payment models such as CPC, CPM, CPA and CPI, allowing you to test multiple formats and decide what drives the best conversion for you.

Get in touch with us and explain your needs. We will guide you and find the best solution for your business.

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